Vipshop Holdings Limited Advertising Expense
Vipshop Holdings Limited (VIPS) reported Advertising Expense of CNY 2.01 billion for the 12-month period ending 2025-12-31, per its 20-F filed 2026-04-16.
Financial Statements › Expense Statement › Operating Expenses
us-gaap:AdvertisingExpense · last filed 2026-04-16
CNY
| Period end | Advertising Expense 12 month | Advertising Expense 12 month as first filed |
|---|---|---|
| 2025-12-31 | 2.01B CNY 20-F · filed 2026-04-16 | |
| 2024-12-31 | 1.97B CNY 20-F · filed 2026-04-16 | |
| 2023-12-31 | 1.82B CNY 20-F · filed 2026-04-16 | |
| 2022-12-31 | 1.75B CNY 20-F · filed 2025-04-17 | |
| 2021-12-31 | 3.28B CNY 20-F · filed 2024-04-18 | |
| 2020-12-31 | 3.08B CNY 20-F · filed 2023-04-19 | 3.08B CNY 20-F · filed 2021-04-16 |
| 2019-12-31 | 2.23B CNY 20-F · filed 2022-04-27 | 2.23B CNY 20-F · filed 2020-04-27 |
| 2018-12-31 | 1.65B CNY 20-F · filed 2021-04-16 | |
| 2017-12-31 | 1.53B CNY 20-F · filed 2020-04-27 | |
| 2016-12-31 | 1.67B CNY 20-F · filed 2019-04-18 | |
| 2015-12-31 | 1.02B CNY 20-F · filed 2018-04-19 | |
| 2014-12-31 | 787.69M CNY 20-F · filed 2017-04-14 | |
| 2013-12-31 | 436.23M CNY 20-F · filed 2016-04-22 |
USD
| Period end | Advertising Expense 12 month |
|---|---|
| 2014-12-31 | $128.51M 20-F · filed 2015-04-24 |
| 2013-12-31 | $71.03M 20-F · filed 2015-04-24 |
| 2012-12-31 | $29.33M 20-F · filed 2015-04-24 |
| 2011-12-31 | $14.56M 20-F · filed 2014-04-25 |
| 2010-12-31 | $1.99M 20-F · filed 2013-04-10 |