United Airlines Holdings, Inc. Advertising Expense
United Airlines Holdings, Inc. (UAL) reported Advertising Expense of $250.00 million for the 12-month period ending 2025-12-31, per its 10-K filed 2026-02-12.
Financial Statements › Expense Statement › Operating Expenses
us-gaap:AdvertisingExpense · last filed 2026-02-12
- United Airlines Holdings, Inc. advertising expense for fiscal 2025 was $250.00M, a 6.38% increase from fiscal 2024.
- United Airlines Holdings, Inc. advertising expense for fiscal 2024 was $235.00M, a 6.33% increase from fiscal 2023.
- United Airlines Holdings, Inc. advertising expense for fiscal 2023 was $221.00M, a 33.94% increase from fiscal 2022.
- United Airlines Holdings, Inc. advertising expense for fiscal 2022 was $165.00M, a 66.67% increase from fiscal 2021.
| Period end | Advertising Expense 12 month |
|---|---|
| 2025-12-31 | $250.00M 10-K · filed 2026-02-12 |
| 2024-12-31 | $235.00M 10-K · filed 2026-02-12 |
| 2023-12-31 | $221.00M 10-K · filed 2026-02-12 |
| 2022-12-31 | $165.00M 10-K · filed 2025-02-27 |
| 2021-12-31 | $99.00M 10-K · filed 2024-02-29 |
| 2020-12-31 | $87.00M 10-K · filed 2023-02-16 |
| 2019-12-31 | $212.00M 10-K · filed 2022-02-18 |
| 2018-12-31 | $211.00M 10-K · filed 2021-03-01 |
| 2017-12-31 | $217.00M 10-K · filed 2020-02-25 |
| 2016-12-31 | $220.00M 10-K · filed 2019-02-28 |
| 2015-12-31 | $201.00M 10-K · filed 2018-02-22 |
| 2014-12-31 | $179.00M 10-K · filed 2017-02-23 |
| 2013-12-31 | $178.00M 10-K · filed 2016-02-18 |
| 2012-12-31 | $154.00M 10-K · filed 2015-02-20 |
| 2011-12-31 | $142.00M 10-K · filed 2014-02-20 |
| 2010-12-31 | $90.00M 8-K · filed 2013-04-25 |
| 2009-12-31 | $44.00M 10-K · filed 2012-02-22 |
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