Texas Roadhouse, Inc. Marketing and Advertising Expense
Texas Roadhouse, Inc. (TXRH) reported Marketing and Advertising Expense of $35.10 million for the 12-month period ending 2025-12-30, per its 10-K filed 2026-02-27.
Financial Statements › Expense Statement › Operating Expenses
us-gaap:MarketingAndAdvertisingExpense · last filed 2026-02-27
- Texas Roadhouse, Inc. marketing and advertising expense for fiscal 2025 was $35.10M, a 10.38% increase from fiscal 2024.
- Texas Roadhouse, Inc. marketing and advertising expense for fiscal 2024 was $31.80M, a 12.37% increase from fiscal 2023.
- Texas Roadhouse, Inc. marketing and advertising expense for fiscal 2023 was $28.30M, a 13.20% increase from fiscal 2022.
- Texas Roadhouse, Inc. marketing and advertising expense for fiscal 2022 was $25.00M, a 18.48% increase from fiscal 2021.
| Period end | Marketing and Advertising Expense 12 month |
|---|---|
| 2025-12-30 | $35.10M 10-K · filed 2026-02-27 |
| 2024-12-31 | $31.80M 10-K · filed 2026-02-27 |
| 2023-12-26 | $28.30M 10-K · filed 2026-02-27 |
| 2022-12-27 | $25.00M 10-K · filed 2025-02-28 |
| 2021-12-28 | $21.10M 10-K · filed 2024-02-23 |
| 2020-12-29 | $13.80M 10-K · filed 2023-02-24 |
| 2019-12-31 | $18.30M 10-K · filed 2022-02-25 |
| 2018-12-25 | $17.10M 10-K · filed 2021-02-26 |
| 2017-12-26 | $14.50M 10-K · filed 2020-02-28 |
| 2016-12-27 | $13.30M 10-K · filed 2019-02-22 |
| 2015-12-29 | $11.70M 10-K · filed 2018-02-23 |
| 2014-12-30 | $10.80M 10-K · filed 2017-02-24 |
| 2013-12-31 | $10.10M 10-K · filed 2016-02-26 |
| 2012-12-25 | $9.10M 10-K · filed 2015-02-27 |
| 2011-12-27 | $8.50M 10-K · filed 2014-02-28 |
| 2010-12-28 | $7.70M 10-K · filed 2013-02-22 |
| 2009-12-29 | $7.00M 10-K · filed 2012-02-24 |
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