THOR INDUSTRIES, INC. Advertising Expense
THOR INDUSTRIES, INC. (THO) reported Advertising Expense of $81.81 million for the 12-month period ending 2026-07-31, per its 10-K filed 2026-09-22.
Financial Statements › Expense Statement › Operating Expenses
us-gaap:AdvertisingExpense · last filed 2026-09-22
- THOR INDUSTRIES, INC. advertising expense for fiscal 2026 was $81.81M, a 4.42% increase from fiscal 2025.
- THOR INDUSTRIES, INC. advertising expense for fiscal 2025 was $78.35M, a 1.72% increase from fiscal 2024.
- THOR INDUSTRIES, INC. advertising expense for fiscal 2024 was $77.03M, a 16.41% increase from fiscal 2023.
- THOR INDUSTRIES, INC. advertising expense for fiscal 2023 was $66.17M, a 19.31% increase from fiscal 2022.
| Period end | Advertising Expense 12 month | Advertising Expense 12 month as first filed |
|---|---|---|
| 2026-07-31 | $81.81M 10-K · filed 2026-09-22 | |
| 2025-07-31 | $78.35M 10-K · filed 2026-09-22 | |
| 2024-07-31 | $77.03M 10-K · filed 2026-09-22 | |
| 2023-07-31 | $66.17M 10-K · filed 2025-09-24 | |
| 2022-07-31 | $55.46M 10-K · filed 2024-09-24 | |
| 2021-07-31 | $44.64M 10-K · filed 2023-09-25 | |
| 2020-07-31 | $67.02M 10-K · filed 2022-09-28 | |
| 2019-07-31 | $38.64M 10-K · filed 2021-09-28 | |
| 2018-07-31 | $26.87M 10-K · filed 2020-09-28 | |
| 2017-07-31 | $25.00M 10-K · filed 2019-09-30 | |
| 2016-07-31 | $14.47M 10-K · filed 2018-09-20 | |
| 2015-07-31 | $12.52M 10-K · filed 2017-09-27 | |
| 2014-07-31 | $9.49M 10-K · filed 2016-09-26 | |
| 2013-07-31 | $8.79M 10-K · filed 2015-09-21 | |
| 2012-07-31 | $6.99M 10-K · filed 2014-09-25 | $7.86M 10-K · filed 2012-09-26 |
| 2011-07-31 | $6.17M 10-K · filed 2013-09-26 | $7.15M 10-K · filed 2011-09-28 |
| 2010-07-31 | $5.38M 10-K · filed 2012-09-26 | |
| 2009-07-31 | $5.77M 10-K · filed 2011-09-28 |
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