SHAKE SHACK INC. Marketing and Advertising Expense
SHAKE SHACK INC. (SHAK) reported Marketing and Advertising Expense of $34.14 million for the 12-month period ending 2025-12-31, per its 10-K filed 2026-02-26.
Financial Statements › Expense Statement › Operating Expenses
us-gaap:MarketingAndAdvertisingExpense · last filed 2026-02-26
- SHAKE SHACK INC. marketing and advertising expense for fiscal 2025 was $34.14M, a 53.99% increase from fiscal 2024.
- SHAKE SHACK INC. marketing and advertising expense for fiscal 2024 was $22.17M, a 78.25% increase from fiscal 2023.
- SHAKE SHACK INC. marketing and advertising expense for fiscal 2023 was $12.44M, a 0.49% increase from fiscal 2022.
- SHAKE SHACK INC. marketing and advertising expense for fiscal 2022 was $12.38M, a 118.00% increase from fiscal 2021.
| Period end | Marketing and Advertising Expense 12 month | Marketing and Advertising Expense 12 month as first filed |
|---|---|---|
| 2025-12-31 | $34.14M 10-K · filed 2026-02-26 | |
| 2024-12-25 | $22.17M 10-K · filed 2026-02-26 | |
| 2023-12-27 | $12.44M 10-K · filed 2026-02-26 | |
| 2022-12-28 | $12.38M 10-K · filed 2025-02-21 | |
| 2021-12-29 | $5.68M 10-K · filed 2024-02-29 | |
| 2020-12-30 | $1.45M 10-K · filed 2023-02-23 | |
| 2019-12-25 | $857.00K 10-K · filed 2022-02-18 | |
| 2018-12-26 | $399.00K 10-K · filed 2021-02-26 | |
| 2017-12-27 | $357.00K 10-K · filed 2020-02-24 | |
| 2016-12-28 | $147.00K 10-K · filed 2019-02-25 | |
| 2015-12-30 | $149.00K 10-K · filed 2018-02-26 | $1.65M 10-K · filed 2016-03-30 |
| 2014-12-31 | $87.00K 10-K · filed 2017-03-13 | $1.17M 10-K · filed 2016-03-30 |
| 2013-12-25 | $794.00K 10-K · filed 2016-03-30 |