THE BOSTON BEER COMPANY, INC. Selling and Marketing Expense
THE BOSTON BEER COMPANY, INC. (SAM) reported Selling and Marketing Expense of $185.88 million for the 3-month period ending 2026-06-27, per its 10-Q filed 2026-07-23.
Financial Statements › Expense Statement › Operating Expenses
us-gaap:SellingAndMarketingExpense · last filed 2026-07-23
- THE BOSTON BEER COMPANY, INC. selling and marketing expense for the quarter ending 2026-06-27 was $185.88M, a 16.38% increase year-over-year.
- THE BOSTON BEER COMPANY, INC. selling and marketing expense for the quarter ending 2026-03-28 was $140.08M, a 1.85% increase year-over-year.
- THE BOSTON BEER COMPANY, INC. selling and marketing expense for the quarter ending 2025-12-27 was $147.97M, a 6.03% increase year-over-year.
- THE BOSTON BEER COMPANY, INC. selling and marketing expense for the quarter ending 2025-09-27 was $164.74M, a 11.32% increase year-over-year.
- THE BOSTON BEER COMPANY, INC. selling and marketing expense for fiscal 2025 was $609.95M, a 10.49% increase from fiscal 2024.
- THE BOSTON BEER COMPANY, INC. selling and marketing expense for fiscal 2024 was $552.03M, a 0.71% decline from fiscal 2023.
- THE BOSTON BEER COMPANY, INC. selling and marketing expense for fiscal 2023 was $556.00M, a 3.87% decline from fiscal 2022.
- THE BOSTON BEER COMPANY, INC. selling and marketing expense for fiscal 2022 was $578.40M, a 4.71% decline from fiscal 2021.
| Period end | Selling and Marketing Expense 3 month | Selling and Marketing Expense 6 month | Selling and Marketing Expense 9 month | Selling and Marketing Expense 12 month |
|---|---|---|---|---|
| 2026-06-27 | $185.88M 10-Q · filed 2026-07-23 | $325.96M 10-Q · filed 2026-07-23 | $473.92M derived: sum of 3 quarters · filed 2026-07-23 | $638.66M derived: sum of 4 quarters · filed 2026-07-23 |
| 2026-03-28 | $140.08M 10-Q · filed 2026-04-30 | $288.04M derived: sum of 2 quarters · filed 2026-04-30 | $452.78M derived: sum of 3 quarters · filed 2026-04-30 | $612.49M derived: sum of 4 quarters · filed 2026-07-23 |
| 2025-12-27 | $147.97M derived: 10-K 12 month − 10-Q 9 month · filed 2026-02-24 | $312.70M derived: sum of 2 quarters · filed 2026-02-24 | $472.42M derived: sum of 3 quarters · filed 2026-07-23 | $609.95M 10-K · filed 2026-02-24 |
| 2025-09-27 | $164.74M 10-Q · filed 2025-10-23 | $324.45M derived: sum of 2 quarters · filed 2026-07-23 | $461.99M 10-Q · filed 2025-10-23 | $601.54M derived: sum of 4 quarters · filed 2026-07-23 |
| 2025-06-28 | $159.71M 10-Q · filed 2026-07-23 | $297.25M 10-Q · filed 2026-07-23 | $436.80M derived: sum of 3 quarters · filed 2026-07-23 | $584.78M derived: sum of 4 quarters · filed 2026-07-23 |
| 2025-03-29 | $137.53M 10-Q · filed 2026-04-30 | $277.08M derived: sum of 2 quarters · filed 2026-04-30 | $425.07M derived: sum of 3 quarters · filed 2026-04-30 | $569.29M derived: sum of 4 quarters · filed 2026-04-30 |
| 2024-12-28 | $139.55M derived: 10-K 12 month − 10-Q 9 month · filed 2026-02-24 | $287.54M derived: sum of 2 quarters · filed 2026-02-24 | $431.76M derived: sum of 3 quarters · filed 2026-02-24 | $552.03M 10-K · filed 2026-02-24 |
| 2024-09-28 | $147.99M 10-Q · filed 2025-10-23 | $292.21M derived: sum of 2 quarters · filed 2025-10-23 | $412.48M 10-Q · filed 2025-10-23 | $541.11M derived: sum of 4 quarters · filed 2026-02-24 |
| 2024-06-29 | $144.22M 10-Q · filed 2025-07-24 | $264.50M 10-Q · filed 2025-07-24 | $393.13M derived: sum of 3 quarters · filed 2026-02-24 | $545.71M derived: sum of 4 quarters · filed 2026-02-24 |
| 2024-03-30 | $120.28M 10-Q · filed 2025-04-24 | $248.90M derived: sum of 2 quarters · filed 2026-02-24 | $401.48M derived: sum of 3 quarters · filed 2026-02-24 | $550.85M derived: sum of 4 quarters · filed 2026-02-24 |
| 2023-12-30 | $128.63M derived: 10-K 12 month − 10-Q 9 month · filed 2026-02-24 | $281.21M derived: sum of 2 quarters · filed 2026-02-24 | $430.57M derived: sum of 3 quarters · filed 2026-02-24 | $556.00M 10-K · filed 2026-02-24 |
| 2023-09-30 | $152.58M 10-Q · filed 2024-10-24 | $301.94M derived: sum of 2 quarters · filed 2024-10-24 | $427.37M 10-Q · filed 2024-10-24 | $566.55M derived: sum of 4 quarters · filed 2025-02-25 |
| 2023-07-01 | $149.36M 10-Q · filed 2024-07-25 | $274.79M 10-Q · filed 2024-07-25 | $413.98M derived: sum of 3 quarters · filed 2025-02-25 | $567.69M derived: sum of 4 quarters · filed 2025-02-25 |
| 2023-04-01 | $125.43M 10-Q · filed 2024-04-25 | $264.61M derived: sum of 2 quarters · filed 2025-02-25 | $418.33M derived: sum of 3 quarters · filed 2025-02-25 | $573.21M derived: sum of 4 quarters · filed 2025-02-25 |
| 2022-12-31 | $139.19M derived: 10-K 12 month − 10-Q 9 month · filed 2025-02-25 | $292.90M derived: sum of 2 quarters · filed 2025-02-25 | $447.79M derived: sum of 3 quarters · filed 2025-02-25 | $578.40M 10-K · filed 2025-02-25 |
| 2022-09-24 | $153.72M 10-Q · filed 2023-10-26 | $308.60M derived: sum of 2 quarters · filed 2023-10-26 | $439.21M 10-Q · filed 2023-10-26 | $576.91M derived: sum of 4 quarters · filed 2024-02-27 |
| 2022-06-25 | $154.88M 10-Q · filed 2023-07-27 | $285.50M 10-Q · filed 2023-07-27 | $423.20M derived: sum of 3 quarters · filed 2024-02-27 | $590.01M derived: sum of 4 quarters · filed 2024-02-27 |
| 2022-03-26 | $130.62M 10-Q · filed 2023-04-27 | $268.31M derived: sum of 2 quarters · filed 2024-02-27 | $435.13M derived: sum of 3 quarters · filed 2024-02-27 | $596.75M derived: sum of 4 quarters · filed 2024-02-27 |
| 2021-12-25 | $137.70M derived: 10-K 12 month − 10-Q 9 month · filed 2024-02-27 | $304.51M derived: sum of 2 quarters · filed 2024-02-27 | $466.13M derived: sum of 3 quarters · filed 2024-02-27 | $606.99M 10-K · filed 2024-02-27 |
| 2021-09-25 | $166.82M 10-Q · filed 2022-10-20 | $328.44M derived: sum of 2 quarters · filed 2022-10-20 | $469.30M 10-Q · filed 2022-10-20 | $610.61M derived: sum of 4 quarters · filed 2023-02-22 |
| 2021-06-26 | $161.62M 10-Q · filed 2022-07-21 | $302.48M 10-Q · filed 2022-07-21 | $443.80M derived: sum of 3 quarters · filed 2023-02-22 | $551.82M derived: sum of 4 quarters · filed 2023-02-22 |
| 2021-03-27 | $140.86M 10-Q · filed 2022-04-21 | $282.18M derived: sum of 2 quarters · filed 2023-02-22 | $390.20M derived: sum of 3 quarters · filed 2023-02-22 | $490.54M derived: sum of 4 quarters · filed 2023-02-22 |
| 2020-12-26 | $141.32M derived: 10-K 12 month − 10-Q 9 month · filed 2023-02-22 | $249.34M derived: sum of 2 quarters · filed 2023-02-22 | $349.68M derived: sum of 3 quarters · filed 2023-02-22 | $447.57M 10-K · filed 2023-02-22 |
| 2020-09-26 | $108.02M 10-Q · filed 2021-10-21 | $208.36M derived: sum of 2 quarters · filed 2021-10-21 | $306.25M 10-Q · filed 2021-10-21 | $399.49M derived: sum of 4 quarters · filed 2022-02-22 |
| 2020-06-27 | $100.34M 10-Q · filed 2021-07-22 | $198.23M 10-Q · filed 2021-07-22 | $291.47M derived: sum of 3 quarters · filed 2022-02-22 | $388.04M derived: sum of 4 quarters · filed 2022-02-22 |
| 2020-03-28 | $97.89M 10-Q · filed 2021-04-22 | $191.13M derived: sum of 2 quarters · filed 2022-02-22 | $287.70M derived: sum of 3 quarters · filed 2022-02-22 | $381.78M derived: sum of 4 quarters · filed 2022-02-22 |
| 2019-12-28 | $93.24M derived: 10-K 12 month − 10-Q 9 month · filed 2022-02-22 | $189.81M derived: sum of 2 quarters · filed 2022-02-22 | $283.89M derived: sum of 3 quarters · filed 2022-02-22 | $355.61M 10-K · filed 2022-02-22 |
| 2019-09-28 | $96.57M 10-Q · filed 2020-10-22 | $190.65M derived: sum of 2 quarters · filed 2020-10-22 | $262.37M 10-Q · filed 2020-10-22 | $325.43M derived: sum of 4 quarters · filed 2021-02-17 |
| 2019-06-29 | $94.08M 10-Q · filed 2020-07-23 | $165.80M 10-Q · filed 2020-07-23 | $228.86M derived: sum of 3 quarters · filed 2021-02-17 | $316.62M derived: sum of 4 quarters · filed 2021-02-17 |
| 2019-03-30 | $71.72M 10-Q · filed 2020-04-22 | $134.78M derived: sum of 2 quarters · filed 2021-02-17 | $222.54M derived: sum of 3 quarters · filed 2021-02-17 | $309.06M derived: sum of 4 quarters · filed 2021-02-17 |
| 2018-12-29 | $63.06M derived: 10-K 12 month − 10-Q 9 month · filed 2021-02-17 | $150.82M derived: sum of 2 quarters · filed 2021-02-17 | $237.33M derived: sum of 3 quarters · filed 2021-02-17 | $304.85M 10-K · filed 2021-02-17 |
| 2018-09-29 | $87.77M 10-Q · filed 2019-10-29 | $174.28M derived: sum of 2 quarters · filed 2019-10-29 | $241.80M 10-Q · filed 2018-10-25 | $315.21M derived: sum of 4 quarters · filed 2020-02-19 |
| 2018-06-30 | $86.51M 10-Q · filed 2019-07-25 | $154.03M 10-Q · filed 2019-07-25 | $227.45M derived: sum of 3 quarters · filed 2020-02-19 | $291.10M derived: sum of 4 quarters · filed 2020-02-19 |
| 2018-03-31 | $67.52M 10-Q · filed 2019-04-24 | $140.94M derived: sum of 2 quarters · filed 2020-02-19 | $204.59M derived: sum of 3 quarters · filed 2020-02-19 | $272.42M derived: sum of 4 quarters · filed 2020-02-19 |
| 2017-12-30 | $73.42M derived: 10-K 12 month − 10-Q 9 month · filed 2020-02-19 | $137.06M derived: sum of 2 quarters · filed 2020-02-19 | $204.90M derived: sum of 3 quarters · filed 2020-02-19 | $258.65M 10-K · filed 2020-02-19 |
| 2017-09-30 | $63.65M 10-Q · filed 2018-10-25 | $131.48M derived: sum of 2 quarters · filed 2018-10-25 | $185.23M 10-Q · filed 2018-10-25 | $243.13M derived: sum of 4 quarters · filed 2019-02-20 |
| 2017-07-01 | $67.83M 10-Q · filed 2018-07-26 | $121.58M 10-Q · filed 2018-07-26 | $179.48M derived: sum of 3 quarters · filed 2019-02-20 | $243.30M derived: sum of 4 quarters · filed 2019-02-20 |
| 2017-04-01 | $53.75M 10-Q · filed 2018-04-25 | $111.65M derived: sum of 2 quarters · filed 2019-02-20 | $175.47M derived: sum of 3 quarters · filed 2019-02-20 | $238.72M derived: sum of 4 quarters · filed 2019-02-20 |
| 2016-12-31 | $57.90M derived: 10-K 12 month − 10-Q 9 month · filed 2019-02-20 | $121.71M derived: sum of 2 quarters · filed 2019-02-20 | $184.96M derived: sum of 3 quarters · filed 2019-02-20 | $244.21M 10-K · filed 2019-02-20 |
| 2016-09-24 | $63.82M 10-Q · filed 2017-10-26 | $127.07M derived: sum of 2 quarters · filed 2017-10-26 | $186.32M 10-Q · filed 2017-10-26 | $250.12M derived: sum of 4 quarters · filed 2018-02-21 |
| 2016-06-25 | $63.25M 10-Q · filed 2017-07-27 | $122.50M 10-Q · filed 2017-07-27 | $186.31M derived: sum of 3 quarters · filed 2018-02-21 | $264.51M derived: sum of 4 quarters · filed 2018-02-21 |
| 2016-03-26 | $59.25M 10-Q · filed 2017-04-26 | $123.06M derived: sum of 2 quarters · filed 2018-02-21 | $201.26M derived: sum of 3 quarters · filed 2018-02-21 | $272.63M derived: sum of 4 quarters · filed 2018-02-21 |
| 2015-12-26 | $63.81M derived: 10-K 12 month − 10-Q 9 month · filed 2018-02-21 | $142.01M derived: sum of 2 quarters · filed 2018-02-21 | $213.38M derived: sum of 3 quarters · filed 2018-02-21 | $273.63M 10-K · filed 2018-02-21 |
| 2015-09-26 | $78.20M 10-Q · filed 2016-10-20 | $149.57M derived: sum of 2 quarters · filed 2016-10-20 | $209.82M 10-Q · filed 2016-10-20 | $268.32M derived: sum of 4 quarters · filed 2017-02-22 |
| 2015-06-27 | $71.37M 10-Q · filed 2016-07-21 | $131.62M 10-Q · filed 2016-07-21 | $190.11M derived: sum of 3 quarters · filed 2017-02-22 | $255.13M derived: sum of 4 quarters · filed 2017-02-22 |
| 2015-03-28 | $60.25M 10-Q · filed 2016-04-21 | $118.74M derived: sum of 2 quarters · filed 2017-02-22 | $183.76M derived: sum of 3 quarters · filed 2017-02-22 | $249.69M derived: sum of 4 quarters · filed 2017-02-22 |
| 2014-12-27 | $58.49M derived: 10-K 12 month − 10-Q 9 month · filed 2017-02-22 | $123.52M derived: sum of 2 quarters · filed 2017-02-22 | $189.44M derived: sum of 3 quarters · filed 2017-02-22 | $250.70M 10-K · filed 2017-02-22 |
| 2014-09-27 | $65.02M 10-Q · filed 2015-10-29 | $130.95M derived: sum of 2 quarters · filed 2015-10-29 | $192.20M 10-Q · filed 2015-10-29 | $250.41M derived: sum of 4 quarters · filed 2016-02-18 |
| 2014-06-28 | $65.92M 10-Q · filed 2015-07-30 | $127.18M 10-Q · filed 2015-07-30 | $185.39M derived: sum of 3 quarters · filed 2016-02-18 | $241.48M derived: sum of 4 quarters · filed 2016-02-18 |
| 2014-03-29 | $61.26M 10-Q · filed 2015-04-29 | $119.46M derived: sum of 2 quarters · filed 2016-02-18 | $175.56M derived: sum of 3 quarters · filed 2016-02-18 | $225.74M derived: sum of 4 quarters · filed 2016-02-18 |
| 2013-12-28 | $58.21M derived: 10-K 12 month − 10-Q 9 month · filed 2016-02-18 | $114.30M derived: sum of 2 quarters · filed 2016-02-18 | $164.48M derived: sum of 3 quarters · filed 2016-02-18 | $207.93M 10-K · filed 2016-02-18 |
| 2013-09-28 | $56.10M 10-Q · filed 2014-10-30 | $106.27M derived: sum of 2 quarters · filed 2014-10-30 | $149.72M 10-Q · filed 2014-10-30 | $188.83M derived: sum of 4 quarters · filed 2015-02-24 |
| 2013-06-29 | $50.18M 10-Q · filed 2014-07-30 | $93.63M 10-Q · filed 2014-07-30 | $132.73M derived: sum of 3 quarters · filed 2015-02-24 | $180.37M derived: sum of 4 quarters · filed 2015-02-24 |
| 2013-03-30 | $43.45M 10-Q · filed 2014-04-30 | $82.55M derived: sum of 2 quarters · filed 2015-02-24 | $130.19M derived: sum of 3 quarters · filed 2015-02-24 | $174.30M derived: sum of 4 quarters · filed 2015-02-24 |
| 2012-12-29 | $39.10M derived: 10-K 12 month − 10-Q 9 month · filed 2015-02-24 | $86.74M derived: sum of 2 quarters · filed 2015-02-24 | $130.85M derived: sum of 3 quarters · filed 2015-02-24 | $169.31M 10-K · filed 2015-02-24 |
| 2012-09-29 | $47.64M 10-Q · filed 2013-10-30 | $91.75M derived: sum of 2 quarters · filed 2013-10-30 | $130.20M 10-Q · filed 2013-10-30 | $172.10M derived: sum of 4 quarters · filed 2014-02-25 |
| 2012-06-30 | $44.11M 10-Q · filed 2013-07-31 | $82.56M 10-Q · filed 2013-07-31 | $124.46M derived: sum of 3 quarters · filed 2014-02-25 | $163.79M derived: sum of 4 quarters · filed 2014-02-25 |
| 2012-03-31 | $38.45M 10-Q · filed 2013-05-01 | $80.35M derived: sum of 2 quarters · filed 2014-02-25 | $119.69M derived: sum of 3 quarters · filed 2014-02-25 | $160.20M derived: sum of 4 quarters · filed 2014-02-25 |
| 2011-12-31 | $41.90M derived: 10-K 12 month − 10-Q 9 month · filed 2014-02-25 | $81.23M derived: sum of 2 quarters · filed 2014-02-25 | $121.75M derived: sum of 3 quarters · filed 2014-02-25 | $157.26M 10-K · filed 2014-02-25 |
| 2011-09-24 | $39.33M 10-Q · filed 2012-11-01 | $79.85M derived: sum of 2 quarters · filed 2012-11-01 | $115.36M 10-Q · filed 2012-11-01 | $152.26M derived: sum of 4 quarters · filed 2013-02-20 |
| 2011-06-25 | $40.52M 10-Q · filed 2012-08-01 | $76.03M 10-Q · filed 2012-08-01 | $112.93M derived: sum of 3 quarters · filed 2013-02-20 | $147.54M derived: sum of 4 quarters · filed 2013-02-20 |
| 2011-03-26 | $35.51M 10-Q · filed 2012-05-02 | $72.41M derived: sum of 2 quarters · filed 2013-02-20 | $107.02M derived: sum of 3 quarters · filed 2013-02-20 | $142.11M derived: sum of 4 quarters · filed 2013-02-20 |
| 2010-12-25 | $36.90M derived: 10-K 12 month − 10-Q 9 month · filed 2013-02-20 | $71.51M derived: sum of 2 quarters · filed 2013-02-20 | $106.60M derived: sum of 3 quarters · filed 2013-02-20 | $135.74M 10-K · filed 2013-02-20 |
| 2010-09-25 | $34.61M 10-Q · filed 2011-11-01 | $69.70M derived: sum of 2 quarters · filed 2011-11-01 | $98.84M 10-Q · filed 2011-11-01 | |
| 2010-06-26 | $35.09M 10-Q · filed 2011-08-02 | $64.23M 10-Q · filed 2011-08-02 | ||
| 2009-12-26 | $121.56M 10-K · filed 2012-02-22 |