THE BOSTON BEER COMPANY, INC. Marketing and Advertising Expense
THE BOSTON BEER COMPANY, INC. (SAM) reported Marketing and Advertising Expense of $286.20 million for the 12-month period ending 2025-12-27, per its 10-K filed 2026-02-24.
Financial Statements › Expense Statement › Operating Expenses
us-gaap:MarketingAndAdvertisingExpense · last filed 2026-02-24
- THE BOSTON BEER COMPANY, INC. marketing and advertising expense for the quarter ending 2012-12-29 was $3.50M.
- THE BOSTON BEER COMPANY, INC. marketing and advertising expense for fiscal 2025 was $286.20M, a 18.80% increase from fiscal 2024.
- THE BOSTON BEER COMPANY, INC. marketing and advertising expense for fiscal 2024 was $240.90M, a 3.17% increase from fiscal 2023.
- THE BOSTON BEER COMPANY, INC. marketing and advertising expense for fiscal 2023 was $233.50M, a 3.00% increase from fiscal 2022.
- THE BOSTON BEER COMPANY, INC. marketing and advertising expense for fiscal 2022 was $226.70M, a 22.18% decline from fiscal 2021.
| Period end | Marketing and Advertising Expense 3 month | Marketing and Advertising Expense 12 month |
|---|---|---|
| 2025-12-27 | $286.20M 10-K · filed 2026-02-24 | |
| 2024-12-28 | $240.90M 10-K · filed 2026-02-24 | |
| 2023-12-30 | $233.50M 10-K · filed 2026-02-24 | |
| 2022-12-31 | $226.70M 10-K · filed 2025-02-25 | |
| 2021-12-25 | $291.30M 10-K · filed 2024-02-27 | |
| 2020-12-26 | $211.20M 10-K · filed 2023-02-22 | |
| 2019-12-28 | $177.20M 10-K · filed 2022-02-22 | |
| 2018-12-29 | $145.10M 10-K · filed 2021-02-17 | |
| 2017-12-30 | $128.00M 10-K · filed 2020-02-19 | |
| 2016-12-31 | $105.30M 10-K · filed 2019-02-20 | |
| 2015-12-26 | $120.10M 10-K · filed 2018-02-21 | |
| 2014-12-27 | $100.50M 10-K · filed 2017-02-22 | |
| 2013-12-28 | $81.00M 10-K · filed 2016-02-18 | |
| 2012-12-29 | $3.50M 10-K · filed 2014-02-25 | $78.30M 10-K · filed 2015-02-24 |
| 2011-12-31 | $73.40M 10-K · filed 2014-02-25 | |
| 2010-12-25 | $66.10M 10-K · filed 2013-02-20 | |
| 2009-12-26 | $59.10M 10-K · filed 2012-02-22 |