Philip Morris International Inc. Advertising Expense
Philip Morris International Inc. (PM) reported Advertising Expense of $1.35 billion for the 12-month period ending 2025-12-31, per its 10-K filed 2026-02-06.
Financial Statements › Expense Statement › Operating Expenses
us-gaap:AdvertisingExpense · last filed 2026-02-06
- Philip Morris International Inc. advertising expense for fiscal 2025 was $1.35B, a 26.75% increase from fiscal 2024.
- Philip Morris International Inc. advertising expense for fiscal 2024 was $1.07B, a 10.78% increase from fiscal 2023.
- Philip Morris International Inc. advertising expense for fiscal 2023 was $965.00M, a 24.20% increase from fiscal 2022.
- Philip Morris International Inc. advertising expense for fiscal 2022 was $777.00M, a 3.72% decline from fiscal 2021.
| Period end | Advertising Expense 12 month |
|---|---|
| 2025-12-31 | $1.35B 10-K · filed 2026-02-06 |
| 2024-12-31 | $1.07B 10-K · filed 2026-02-06 |
| 2023-12-31 | $965.00M 10-K · filed 2026-02-06 |
| 2022-12-31 | $777.00M 10-K · filed 2025-02-06 |
| 2021-12-31 | $807.00M 10-K · filed 2024-02-08 |
| 2020-12-31 | $637.00M 10-K · filed 2023-02-10 |
| 2019-12-31 | $730.00M 10-K · filed 2022-02-11 |
| 2018-12-31 | $896.00M 10-K · filed 2021-02-09 |
| 2017-12-31 | $830.00M 10-K · filed 2020-02-07 |
| 2016-12-31 | $405.00M 10-K · filed 2019-02-07 |
| 2015-12-31 | $448.00M 10-K · filed 2018-02-13 |
| 2014-12-31 | $439.00M 10-K · filed 2017-02-14 |
| 2013-12-31 | $435.00M 10-K · filed 2016-02-17 |
| 2012-12-31 | $483.00M 10-K · filed 2015-02-20 |
| 2011-12-31 | $464.00M 10-K · filed 2014-02-21 |
| 2010-12-31 | $402.00M 10-K · filed 2013-02-22 |
| 2009-12-31 | $387.00M 10-K · filed 2012-02-24 |
| 2008-12-31 | $436.00M 10-K · filed 2011-02-25 |
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