O REILLY AUTOMOTIVE INC Advertising Expense
O REILLY AUTOMOTIVE INC (ORLY) reported Advertising Expense of $91.10 million for the 12-month period ending 2025-12-31, per its 10-K filed 2026-02-27.
Financial Statements › Expense Statement › Operating Expenses
us-gaap:AdvertisingExpense · last filed 2026-02-27
- O REILLY AUTOMOTIVE INC advertising expense for fiscal 2025 was $91.10M, a 0.44% increase from fiscal 2024.
- O REILLY AUTOMOTIVE INC advertising expense for fiscal 2024 was $90.70M, a 5.83% increase from fiscal 2023.
- O REILLY AUTOMOTIVE INC advertising expense for fiscal 2023 was $85.70M, a 5.15% increase from fiscal 2022.
- O REILLY AUTOMOTIVE INC advertising expense for fiscal 2022 was $81.50M, a 12.41% increase from fiscal 2021.
| Period end | Advertising Expense 12 month |
|---|---|
| 2025-12-31 | $91.10M 10-K · filed 2026-02-27 |
| 2024-12-31 | $90.70M 10-K · filed 2026-02-27 |
| 2023-12-31 | $85.70M 10-K · filed 2026-02-27 |
| 2022-12-31 | $81.50M 10-K · filed 2025-02-28 |
| 2021-12-31 | $72.50M 10-K · filed 2024-02-28 |
| 2020-12-31 | $73.80M 10-K · filed 2023-02-28 |
| 2019-12-31 | $79.30M 10-K · filed 2022-02-28 |
| 2018-12-31 | $81.40M 10-K · filed 2021-02-26 |
| 2017-12-31 | $83.70M 10-K · filed 2020-02-28 |
| 2016-12-31 | $83.00M 10-K · filed 2019-02-27 |
| 2015-12-31 | $79.30M 10-K · filed 2018-02-28 |
| 2014-12-31 | $79.00M 10-K · filed 2017-02-28 |
| 2013-12-31 | $78.30M 10-K · filed 2016-02-26 |
| 2012-12-31 | $74.80M 10-K · filed 2015-02-27 |
| 2011-12-31 | $73.80M 10-K · filed 2014-02-28 |
| 2010-12-31 | $70.00M 10-K · filed 2013-02-28 |
| 2009-12-31 | $72.90M 10-K · filed 2012-02-28 |
| 2008-12-31 | $65.60M 10-K · filed 2011-02-28 |
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