Monster Beverage Corp Marketing and Advertising Expense
Monster Beverage Corp (MNST) reported Marketing and Advertising Expense of $599.90 million for the 12-month period ending 2025-12-31, per its 10-K filed 2026-02-27.
Financial Statements › Expense Statement › Operating Expenses
us-gaap:MarketingAndAdvertisingExpense · last filed 2026-02-27
- Monster Beverage Corp marketing and advertising expense for fiscal 2025 was $599.90M, a 2.71% increase from fiscal 2024.
- Monster Beverage Corp marketing and advertising expense for fiscal 2024 was $584.10M, a 10.44% increase from fiscal 2023.
- Monster Beverage Corp marketing and advertising expense for fiscal 2023 was $528.90M, a 14.80% increase from fiscal 2022.
- Monster Beverage Corp marketing and advertising expense for fiscal 2022 was $460.70M, a 10.32% increase from fiscal 2021.
| Period end | Marketing and Advertising Expense 12 month |
|---|---|
| 2025-12-31 | $599.90M 10-K · filed 2026-02-27 |
| 2024-12-31 | $584.10M 10-K · filed 2026-02-27 |
| 2023-12-31 | $528.90M 10-K · filed 2026-02-27 |
| 2022-12-31 | $460.70M 10-K · filed 2025-02-28 |
| 2021-12-31 | $417.60M 10-K · filed 2024-02-29 |
| 2020-12-31 | $345.70M 10-K · filed 2023-03-01 |
| 2019-12-31 | $391.60M 10-K · filed 2022-02-28 |
| 2018-12-31 | $353.90M 10-K · filed 2021-03-01 |
| 2017-12-31 | $324.00M 10-K · filed 2020-02-28 |
| 2016-12-31 | $270.60M 10-K · filed 2019-02-28 |
| 2015-12-31 | $209.70M 10-K · filed 2018-03-01 |
| 2014-12-31 | $171.50M 10-K · filed 2017-03-01 |
| 2013-12-31 | $181.80M 10-K · filed 2016-02-29 |
| 2012-12-31 | $165.40M 10-K · filed 2015-03-02 |
| 2011-12-31 | $148.80M 10-K · filed 2014-03-03 |
| 2010-12-31 | $104.90M 10-K · filed 2013-03-01 |
| 2009-12-31 | $86.70M 10-K · filed 2012-02-29 |
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