SOUTHWEST AIRLINES CO. Advertising Expense
SOUTHWEST AIRLINES CO. (LUV) reported Advertising Expense of $332.00 million for the 12-month period ending 2025-12-31, per its 10-K filed 2026-02-05.
Financial Statements › Expense Statement › Operating Expenses
us-gaap:AdvertisingExpense · last filed 2026-02-05
- SOUTHWEST AIRLINES CO. advertising expense for fiscal 2025 was $332.00M, a 4.05% decline from fiscal 2024.
- SOUTHWEST AIRLINES CO. advertising expense for fiscal 2024 was $346.00M, a 30.08% increase from fiscal 2023.
- SOUTHWEST AIRLINES CO. advertising expense for fiscal 2023 was $266.00M, a 18.75% increase from fiscal 2022.
- SOUTHWEST AIRLINES CO. advertising expense for fiscal 2022 was $224.00M, a 21.08% increase from fiscal 2021.
| Period end | Advertising Expense 12 month |
|---|---|
| 2025-12-31 | $332.00M 10-K · filed 2026-02-05 |
| 2024-12-31 | $346.00M 10-K · filed 2026-02-05 |
| 2023-12-31 | $266.00M 10-K · filed 2026-02-05 |
| 2022-12-31 | $224.00M 10-K · filed 2025-02-07 |
| 2021-12-31 | $185.00M 10-K · filed 2024-02-06 |
| 2020-12-31 | $156.00M 10-K · filed 2023-02-07 |
| 2019-12-31 | $212.00M 10-K · filed 2022-02-07 |
| 2018-12-31 | $215.00M 10-K · filed 2021-02-08 |
| 2017-12-31 | $224.00M 10-K · filed 2020-02-04 |
| 2016-12-31 | $232.00M 10-K · filed 2019-02-05 |
| 2015-12-31 | $218.00M 10-K · filed 2018-02-07 |
| 2014-12-31 | $207.00M 10-K · filed 2017-02-07 |
| 2013-12-31 | $208.00M 10-K · filed 2016-02-03 |
| 2012-12-31 | $223.00M 10-K · filed 2015-02-06 |
| 2011-12-31 | $237.00M 10-K · filed 2014-02-04 |
| 2010-12-31 | $202.00M 10-K · filed 2013-02-07 |
| 2009-12-31 | $204.00M 10-K · filed 2012-02-09 |
| 2008-12-31 | $199.00M 10-K · filed 2011-02-08 |
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