KIMBERLY-CLARK CORPORATION Advertising Expense
KIMBERLY-CLARK CORPORATION (KMB) reported Advertising Expense of $1.02 billion for the 12-month period ending 2025-12-31, per its 10-K filed 2026-02-12.
Financial Statements › Expense Statement › Operating Expenses
us-gaap:AdvertisingExpense · last filed 2026-02-12
- KIMBERLY-CLARK CORPORATION advertising expense for fiscal 2025 was $1.02B, a 9.09% decline from fiscal 2024.
- KIMBERLY-CLARK CORPORATION advertising expense for fiscal 2024 was $1.12B, a 9.36% increase from fiscal 2023.
- KIMBERLY-CLARK CORPORATION advertising expense for fiscal 2023 was $1.03B.
- KIMBERLY-CLARK CORPORATION advertising expense for fiscal 2021 was $893.00M, a 6.59% decline from fiscal 2020.
| Period end | Advertising Expense 12 month | Advertising Expense 12 month as first filed |
|---|---|---|
| 2025-12-31 | $1.02B 10-K · filed 2026-02-12 | |
| 2024-12-31 | $1.12B 10-K · filed 2026-02-12 | $1.18B 10-K · filed 2025-02-13 |
| 2023-12-31 | $1.03B 10-K · filed 2026-02-12 | $1.07B 10-K · filed 2024-02-08 |
| 2022-12-31 | $861.00M 8-K · filed 2025-12-04 | $901.00M 10-K · filed 2023-02-09 |
| 2021-12-31 | $893.00M 10-K · filed 2024-02-08 | |
| 2020-12-31 | $956.00M 10-K · filed 2023-02-09 | |
| 2019-12-31 | $757.00M 10-K · filed 2022-02-10 | |
| 2018-12-31 | $655.00M 10-K · filed 2021-02-11 | |
| 2017-12-31 | $648.00M 10-K · filed 2020-02-13 | |
| 2016-12-31 | $665.00M 10-K · filed 2019-02-07 | |
| 2015-12-31 | $710.00M 10-K · filed 2018-02-08 | |
| 2014-12-31 | $767.00M 10-K · filed 2017-02-08 | |
| 2013-12-31 | $769.00M 10-K · filed 2016-02-11 | $777.00M 10-K · filed 2014-02-14 |
| 2012-12-31 | $804.00M 10-K · filed 2015-02-18 | $810.00M 10-K · filed 2013-02-22 |
| 2011-12-31 | $686.00M 10-K · filed 2014-02-14 | |
| 2010-12-31 | $698.00M 10-K · filed 2013-02-22 | |
| 2009-12-31 | $559.00M 10-K · filed 2012-02-29 | |
| 2008-12-31 | $512.00M 10-K · filed 2011-02-23 |
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