JD.com, Inc. Advertising Expense
JD.com, Inc. (JDCMF) reported Advertising Expense of CNY 72.24 billion for the 12-month period ending 2025-12-31, per its 20-F filed 2026-04-16.
Financial Statements › Expense Statement › Operating Expenses
us-gaap:AdvertisingExpense · last filed 2026-04-16
- JD.com, Inc. advertising expense for the quarter ending 2019-12-31 was 7.55B CNY, a 38.50% increase year-over-year.
- JD.com, Inc. advertising expense for the quarter ending 2018-12-31 was 5.45B CNY.
| Period end | Advertising Expense 3 month | Advertising Expense 9 month | Advertising Expense 12 month | Advertising Expense 12 month as first filed |
|---|---|---|---|---|
| 2025-12-31 | 72.24B CNY 20-F · filed 2026-04-16 | |||
| 2024-12-31 | 38.17B CNY 20-F · filed 2026-04-16 | |||
| 2023-12-31 | 31.76B CNY 20-F · filed 2026-04-16 | |||
| 2022-12-31 | 29.90B CNY 20-F · filed 2025-04-17 | |||
| 2021-12-31 | 32.70B CNY 20-F · filed 2024-04-18 | |||
| 2020-12-31 | 23.09B CNY 20-F · filed 2023-04-20 | 23.09B CNY 20-F · filed 2021-04-16 | ||
| 2019-12-31 | 7.55B CNY derived: 20-F 12 month − 6-K 9 month · filed 2022-04-28 | 19.29B CNY 20-F · filed 2022-04-28 | 19.29B CNY 20-F · filed 2020-04-15 | |
| 2019-09-30 | 11.73B CNY 6-K · filed 2019-12-03 | |||
| 2018-12-31 | 5.45B CNY derived: 20-F 12 month − 6-K 9 month · filed 2021-04-16 | 15.97B CNY 20-F · filed 2021-04-16 | ||
| 2018-09-30 | 10.52B CNY 6-K · filed 2019-12-03 | |||
| 2017-12-31 | 12.38B CNY 20-F · filed 2020-04-15 | |||
| 2016-12-31 | 7.79B CNY 20-F · filed 2019-04-15 | 8.11B CNY 20-F · filed 2017-05-01 | ||
| 2015-12-31 | 5.28B CNY 20-F · filed 2018-04-27 | 5.72B CNY 20-F · filed 2016-04-18 | ||
| 2014-12-31 | 2.78B CNY 20-F · filed 2017-05-01 | |||
| 2013-12-31 | 1.49B CNY 20-F · filed 2016-04-18 | |||
| 2012-12-31 | 1.02B CNY 20-F · filed 2015-04-17 |