Harley-Davidson, Inc. Advertising Expense
Harley-Davidson, Inc. (HOG) reported Advertising Expense of $184.70 million for the 12-month period ending 2025-12-31, per its 10-K filed 2026-02-26.
Financial Statements › Expense Statement › Operating Expenses
us-gaap:AdvertisingExpense · last filed 2026-02-26
- Harley-Davidson, Inc. advertising expense for fiscal 2025 was $184.70M, a 35.11% increase from fiscal 2024.
- Harley-Davidson, Inc. advertising expense for fiscal 2024 was $136.70M, a 4.35% increase from fiscal 2023.
- Harley-Davidson, Inc. advertising expense for fiscal 2023 was $131.00M, a 24.05% increase from fiscal 2022.
- Harley-Davidson, Inc. advertising expense for fiscal 2022 was $105.60M, a 1.86% decline from fiscal 2021.
| Period end | Advertising Expense 12 month |
|---|---|
| 2025-12-31 | $184.70M 10-K · filed 2026-02-26 |
| 2024-12-31 | $136.70M 10-K · filed 2026-02-26 |
| 2023-12-31 | $131.00M 10-K · filed 2026-02-26 |
| 2022-12-31 | $105.60M 10-K · filed 2025-02-26 |
| 2021-12-31 | $107.60M 10-K · filed 2024-02-23 |
| 2020-12-31 | $134.60M 10-K · filed 2023-02-24 |
| 2019-12-31 | $171.40M 10-K · filed 2022-02-25 |
| 2018-12-31 | $144.30M 10-K · filed 2021-02-23 |
| 2017-12-31 | $135.50M 10-K · filed 2020-02-19 |
| 2016-12-31 | $137.40M 10-K · filed 2019-02-28 |
| 2015-12-31 | $119.80M 10-K · filed 2018-02-21 |
| 2014-12-31 | $107.40M 10-K · filed 2017-02-21 |
| 2013-12-31 | $90.70M 10-K · filed 2016-02-18 |
| 2012-12-31 | $80.70M 10-K · filed 2015-02-19 |
| 2011-12-31 | $82.30M 10-K · filed 2014-02-20 |
| 2010-12-31 | $75.80M 10-K · filed 2012-02-23 |
| 2009-12-31 | $80.20M 10-K · filed 2012-02-23 |
| 2008-12-31 | $89.20M 10-K · filed 2011-02-24 |
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