HELEN OF TROY LIMITED Advertising Expense
HELEN OF TROY LIMITED (HELE) reported Advertising Expense of $132.50 million for the 12-month period ending 2026-02-28, per its 10-K filed 2026-04-23.
Financial Statements › Expense Statement › Operating Expenses
us-gaap:AdvertisingExpense · last filed 2026-04-23
- HELEN OF TROY LIMITED advertising expense for fiscal 2026 was $132.50M, a 1.71% decline from fiscal 2025.
- HELEN OF TROY LIMITED advertising expense for fiscal 2025 was $134.80M, a 26.22% increase from fiscal 2024.
- HELEN OF TROY LIMITED advertising expense for fiscal 2024 was $106.80M, a 8.43% increase from fiscal 2023.
- HELEN OF TROY LIMITED advertising expense for fiscal 2023 was $98.50M, a 2.18% increase from fiscal 2022.
| Period end | Advertising Expense 12 month | Advertising Expense 12 month as first filed |
|---|---|---|
| 2026-02-28 | $132.50M 10-K · filed 2026-04-23 | |
| 2025-02-28 | $134.80M 10-K · filed 2026-04-23 | |
| 2024-02-29 | $106.80M 10-K · filed 2026-04-23 | |
| 2023-02-28 | $98.50M 10-K · filed 2025-04-24 | |
| 2022-02-28 | $96.40M 10-K · filed 2024-04-24 | |
| 2021-02-28 | $110.70M 10-K · filed 2023-04-27 | |
| 2020-02-29 | $71.40M 10-K · filed 2022-04-28 | |
| 2019-02-28 | $62.40M 10-K · filed 2021-04-29 | |
| 2018-02-28 | $53.70M 10-K · filed 2020-04-29 | $61.40M 10-K · filed 2018-04-30 |
| 2017-02-28 | $51.50M 10-K · filed 2019-04-29 | $111.60M 10-K · filed 2017-05-01 |
| 2016-02-29 | $54.20M 10-K · filed 2018-04-30 | $57.17M 10-K · filed 2016-04-29 |
| 2015-02-28 | $88.40M 10-K · filed 2017-05-01 | $53.75M 10-K · filed 2015-04-29 |
| 2014-02-28 | $46.29M 10-K · filed 2016-04-29 | |
| 2013-02-28 | $51.08M 10-K · filed 2015-04-29 | |
| 2012-02-29 | $42.87M 10-K · filed 2014-04-29 | |
| 2011-02-28 | $34.99M 10-K · filed 2013-04-29 | |
| 2010-02-28 | $20.77M 10-K · filed 2012-04-30 |
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