Huntington Bancshares Incorporated Marketing and Advertising Expense
Huntington Bancshares Incorporated (HBAN) reported Marketing and Advertising Expense of $34.00 million for the 3-month period ending 2025-09-30, per its 10-Q filed 2025-10-28.
Financial Statements › Expense Statement › Operating Expenses
us-gaap:MarketingAndAdvertisingExpense · last filed 2025-10-28
- Huntington Bancshares Incorporated marketing and advertising expense for the quarter ending 2025-09-30 was $34.00M, a 3.03% increase year-over-year.
- Huntington Bancshares Incorporated marketing and advertising expense for the quarter ending 2025-06-30 was $28.00M, a 3.70% increase year-over-year.
- Huntington Bancshares Incorporated marketing and advertising expense for the quarter ending 2025-03-31 was $29.00M, a 3.57% increase year-over-year.
- Huntington Bancshares Incorporated marketing and advertising expense for the quarter ending 2024-12-31 was $28.00M.
- Huntington Bancshares Incorporated marketing and advertising expense for fiscal 2024 was $116.00M, a 0.87% increase from fiscal 2023.
- Huntington Bancshares Incorporated marketing and advertising expense for fiscal 2023 was $115.00M, a 26.37% increase from fiscal 2022.
- Huntington Bancshares Incorporated marketing and advertising expense for fiscal 2022 was $91.00M, a 2.25% increase from fiscal 2021.
- Huntington Bancshares Incorporated marketing and advertising expense for fiscal 2021 was $89.00M, a 134.21% increase from fiscal 2020.
| Period end | Marketing and Advertising Expense 3 month | Marketing and Advertising Expense 3 month as first filed | Marketing and Advertising Expense 6 month | Marketing and Advertising Expense 6 month as first filed | Marketing and Advertising Expense 9 month | Marketing and Advertising Expense 9 month as first filed | Marketing and Advertising Expense 12 month | Marketing and Advertising Expense 12 month as first filed |
|---|---|---|---|---|---|---|---|---|
| 2025-09-30 | $34.00M 10-Q · filed 2025-10-28 | $62.00M derived: sum of 2 quarters · filed 2025-10-28 | $91.00M 10-Q · filed 2025-10-28 | $119.00M derived: sum of 4 quarters · filed 2025-10-28 | ||||
| 2025-06-30 | $28.00M 10-Q · filed 2025-07-29 | $57.00M 10-Q · filed 2025-07-29 | $85.00M derived: sum of 3 quarters · filed 2025-07-29 | $118.00M derived: sum of 4 quarters · filed 2025-10-28 | ||||
| 2025-03-31 | $29.00M 10-Q · filed 2025-04-29 | $57.00M derived: sum of 2 quarters · filed 2025-04-29 | $90.00M derived: sum of 3 quarters · filed 2025-10-28 | $117.00M derived: sum of 4 quarters · filed 2025-10-28 | ||||
| 2024-12-31 | $28.00M derived: 10-K 12 month − 10-Q 9 month · filed 2025-02-14 | $61.00M derived: sum of 2 quarters · filed 2025-10-28 | $88.00M derived: sum of 3 quarters · filed 2025-10-28 | $116.00M 10-K · filed 2025-02-14 | ||||
| 2024-09-30 | $33.00M 10-Q · filed 2025-10-28 | $57.00M 10-Q · filed 2024-10-29 | $60.00M derived: sum of 2 quarters · filed 2025-10-28 | $88.00M 10-Q · filed 2025-10-28 | $165.00M 10-Q · filed 2024-10-29 | $22.00M derived: sum of 4 quarters · filed 2025-10-28 | ||
| 2024-06-30 | $27.00M 10-Q · filed 2025-07-29 | $51.00M 10-Q · filed 2024-07-30 | $55.00M 10-Q · filed 2025-07-29 | $108.00M 10-Q · filed 2024-07-30 | -$11.00M derived: sum of 3 quarters · filed 2025-07-29 | $56.00M derived: sum of 4 quarters · filed 2025-07-29 | ||
| 2024-03-31 | $28.00M 10-Q · filed 2025-04-29 | $57.00M 10-Q · filed 2024-04-30 | -$38.00M derived: sum of 2 quarters · filed 2025-04-29 | $29.00M derived: sum of 3 quarters · filed 2025-04-29 | $83.00M derived: sum of 4 quarters · filed 2025-04-29 | |||
| 2023-12-31 | -$66.00M derived: 10-K 12 month − 10-Q 9 month · filed 2025-02-14 | $1.00M derived: sum of 2 quarters · filed 2025-02-14 | $55.00M derived: sum of 3 quarters · filed 2025-02-14 | $115.00M 10-K · filed 2025-02-14 | ||||
| 2023-09-30 | $67.00M 10-Q · filed 2024-10-29 | $29.00M 10-Q · filed 2023-10-27 | $121.00M derived: sum of 2 quarters · filed 2024-10-29 | $181.00M 10-Q · filed 2024-10-29 | $86.00M 10-Q · filed 2023-10-27 | $203.00M derived: sum of 4 quarters · filed 2025-02-14 | ||
| 2023-06-30 | $54.00M 10-Q · filed 2024-07-30 | $21.00M 10-Q · filed 2023-07-28 | $114.00M 10-Q · filed 2024-07-30 | $37.00M 10-Q · filed 2023-07-28 | $136.00M derived: sum of 3 quarters · filed 2025-02-14 | $160.00M derived: sum of 4 quarters · filed 2025-02-14 | ||
| 2023-03-31 | $60.00M 10-Q · filed 2024-04-30 | $16.00M 10-Q · filed 2023-04-28 | $82.00M derived: sum of 2 quarters · filed 2025-02-14 | $106.00M derived: sum of 3 quarters · filed 2025-02-14 | $125.00M derived: sum of 4 quarters · filed 2025-02-14 | |||
| 2022-12-31 | $22.00M derived: 10-K 12 month − 10-Q 9 month · filed 2025-02-14 | $46.00M derived: sum of 2 quarters · filed 2025-02-14 | $65.00M derived: sum of 3 quarters · filed 2025-02-14 | $91.00M 10-K · filed 2025-02-14 | ||||
| 2022-09-30 | $24.00M 10-Q · filed 2023-10-27 | $43.00M derived: sum of 2 quarters · filed 2023-10-27 | $69.00M 10-Q · filed 2023-10-27 | $97.00M derived: sum of 4 quarters · filed 2024-02-16 | ||||
| 2022-06-30 | $19.00M 10-Q · filed 2023-07-28 | $24.00M 10-Q · filed 2022-07-29 | $38.00M 10-Q · filed 2023-07-28 | $45.00M 10-Q · filed 2022-07-29 | $73.00M derived: sum of 3 quarters · filed 2024-02-16 | $98.00M derived: sum of 4 quarters · filed 2024-02-16 | ||
| 2022-03-31 | $19.00M 10-Q · filed 2023-04-28 | $21.00M 10-Q · filed 2022-04-29 | $54.00M derived: sum of 2 quarters · filed 2024-02-16 | $79.00M derived: sum of 3 quarters · filed 2024-02-16 | $94.00M derived: sum of 4 quarters · filed 2024-02-16 | |||
| 2021-12-31 | $35.00M derived: 10-K 12 month − 10-Q 9 month · filed 2024-02-16 | $60.00M derived: sum of 2 quarters · filed 2024-02-16 | $75.00M derived: sum of 3 quarters · filed 2024-02-16 | $89.00M 10-K · filed 2024-02-16 | ||||
| 2021-09-30 | $25.00M 10-Q · filed 2022-10-28 | $40.00M derived: sum of 2 quarters · filed 2022-10-28 | $54.00M 10-Q · filed 2022-10-28 | $69.00M derived: sum of 4 quarters · filed 2023-02-17 | ||||
| 2021-06-30 | $15.00M 10-Q · filed 2022-07-29 | $29.00M 10-Q · filed 2022-07-29 | $44.00M derived: sum of 3 quarters · filed 2023-02-17 | $53.00M derived: sum of 4 quarters · filed 2023-02-17 | ||||
| 2021-03-31 | $14.00M 10-Q · filed 2022-04-29 | $29.00M derived: sum of 2 quarters · filed 2023-02-17 | $38.00M derived: sum of 3 quarters · filed 2023-02-17 | $43.00M derived: sum of 4 quarters · filed 2023-02-17 | ||||
| 2020-12-31 | $15.00M derived: 10-K 12 month − 10-Q 9 month · filed 2023-02-17 | $24.00M derived: sum of 2 quarters · filed 2023-02-17 | $29.00M derived: sum of 3 quarters · filed 2023-02-17 | $38.00M 10-K · filed 2023-02-17 | ||||
| 2020-09-30 | $9.00M 10-Q · filed 2021-11-05 | $14.00M derived: sum of 2 quarters · filed 2021-11-05 | $23.00M 10-Q · filed 2021-11-05 | $32.00M derived: sum of 4 quarters · filed 2022-02-18 | ||||
| 2020-06-30 | $5.00M 10-Q · filed 2021-08-06 | $11.00M 10-Q · filed 2020-07-31 | $14.00M 10-Q · filed 2021-08-06 | $23.00M derived: sum of 3 quarters · filed 2022-02-18 | $33.00M derived: sum of 4 quarters · filed 2022-02-18 | |||
| 2020-03-31 | $9.00M 10-Q · filed 2021-04-30 | $18.00M derived: sum of 2 quarters · filed 2022-02-18 | $28.00M derived: sum of 3 quarters · filed 2022-02-18 | $40.00M derived: sum of 4 quarters · filed 2022-02-18 | ||||
| 2019-12-31 | $9.00M derived: 10-K 12 month − 10-Q 9 month · filed 2022-02-18 | $19.00M derived: sum of 2 quarters · filed 2022-02-18 | $31.00M derived: sum of 3 quarters · filed 2022-02-18 | $37.00M 10-K · filed 2022-02-18 | ||||
| 2019-09-30 | $10.00M 10-Q · filed 2020-10-30 | $16.00M 10-Q · filed 2019-10-28 | $22.00M derived: sum of 2 quarters · filed 2020-10-30 | $28.00M 10-Q · filed 2020-10-30 | $40.00M 10-Q · filed 2019-10-28 | $39.00M derived: sum of 4 quarters · filed 2021-02-26 | ||
| 2019-06-30 | $12.00M 10-Q · filed 2020-07-31 | $18.00M 10-Q · filed 2020-07-31 | $24.00M 10-Q · filed 2019-07-29 | $29.00M derived: sum of 3 quarters · filed 2021-02-26 | $46.00M derived: sum of 4 quarters · filed 2021-02-26 | |||
| 2019-03-31 | $7.00M 10-Q · filed 2020-05-01 | $12.00M 10-Q · filed 2019-04-29 | $17.00M derived: sum of 2 quarters · filed 2021-02-26 | $34.00M derived: sum of 3 quarters · filed 2021-02-26 | $49.00M derived: sum of 4 quarters · filed 2021-02-26 | |||
| 2018-12-31 | $10.00M derived: 10-K 12 month − 10-Q 9 month · filed 2021-02-26 | $27.00M derived: sum of 2 quarters · filed 2021-02-26 | $42.00M derived: sum of 3 quarters · filed 2021-02-26 | $53.00M 10-K · filed 2021-02-26 | ||||
| 2018-09-30 | $17.00M 10-Q · filed 2019-10-28 | $32.00M derived: sum of 2 quarters · filed 2019-10-28 | $43.00M 10-Q · filed 2019-10-28 | $52.00M derived: sum of 4 quarters · filed 2020-02-14 | ||||
| 2018-06-30 | $15.00M 10-Q · filed 2019-07-29 | $26.00M 10-Q · filed 2019-07-29 | $35.00M derived: sum of 3 quarters · filed 2020-02-14 | $50.00M derived: sum of 4 quarters · filed 2020-02-14 | ||||
| 2018-03-31 | $11.00M 10-Q · filed 2019-04-29 | $20.00M derived: sum of 2 quarters · filed 2020-02-14 | $35.00M derived: sum of 3 quarters · filed 2020-02-14 | $53.00M derived: sum of 4 quarters · filed 2020-02-14 | ||||
| 2017-12-31 | $9.00M derived: 10-K 12 month − 10-Q 9 month · filed 2020-02-14 | $24.00M derived: sum of 2 quarters · filed 2020-02-14 | $42.00M derived: sum of 3 quarters · filed 2020-02-14 | $60.00M 10-K · filed 2020-02-14 | ||||
| 2017-09-30 | $15.00M 10-Q · filed 2018-10-30 | $15.23M 10-Q · filed 2017-10-30 | $33.00M derived: sum of 2 quarters · filed 2018-10-30 | $51.00M 10-Q · filed 2018-10-30 | $51.71M 10-Q · filed 2017-10-30 | $31.90M derived: sum of 4 quarters · filed 2019-02-15 | ||
| 2017-06-30 | $18.00M 10-Q · filed 2018-07-30 | $18.19M 10-Q · filed 2017-07-31 | $36.00M 10-Q · filed 2018-07-30 | $36.48M 10-Q · filed 2017-07-31 | $16.90M derived: sum of 3 quarters · filed 2019-02-15 | $63.97M derived: sum of 4 quarters · filed 2019-02-15 | ||
| 2017-03-31 | $18.00M 10-Q · filed 2018-04-30 | $18.30M 10-Q · filed 2017-04-28 | -$1.10M derived: sum of 2 quarters · filed 2019-02-15 | $45.97M derived: sum of 3 quarters · filed 2019-02-15 | $67.46M derived: sum of 4 quarters · filed 2019-02-15 | |||
| 2016-12-31 | -$19.10M derived: 10-K 12 month − 10-Q 9 month · filed 2019-02-15 | $27.97M derived: sum of 2 quarters · filed 2019-02-15 | $49.46M derived: sum of 3 quarters · filed 2019-02-15 | $63.00M 10-K · filed 2019-02-15 | $62.96M 10-K · filed 2017-02-22 | |||
| 2016-09-30 | $47.08M 10-Q · filed 2017-10-30 | $14.44M 10-Q · filed 2016-11-08 | $68.56M derived: sum of 2 quarters · filed 2017-10-30 | $82.10M 10-Q · filed 2017-10-30 | $41.48M 10-Q · filed 2016-11-08 | $93.92M derived: sum of 4 quarters · filed 2018-02-16 | ||
| 2016-06-30 | $21.49M 10-Q · filed 2017-07-31 | $14.77M 10-Q · filed 2016-07-29 | $35.03M 10-Q · filed 2017-07-31 | $27.04M 10-Q · filed 2016-07-29 | $46.85M derived: sum of 3 quarters · filed 2018-02-16 | $59.03M derived: sum of 4 quarters · filed 2018-02-16 | ||
| 2016-03-31 | $13.54M 10-Q · filed 2017-04-28 | $12.27M 10-Q · filed 2016-04-29 | $25.36M derived: sum of 2 quarters · filed 2018-02-16 | $37.54M derived: sum of 3 quarters · filed 2018-02-16 | $52.56M derived: sum of 4 quarters · filed 2018-02-16 | |||
| 2015-12-31 | $11.82M derived: 10-K 12 month − 10-Q 9 month · filed 2018-02-16 | $24.00M derived: sum of 2 quarters · filed 2018-02-16 | $39.02M derived: sum of 3 quarters · filed 2018-02-16 | $52.00M 10-K · filed 2018-02-16 | $52.21M 10-K · filed 2016-02-17 | |||
| 2015-09-30 | $12.18M 10-Q · filed 2016-11-08 | $27.20M derived: sum of 2 quarters · filed 2016-11-08 | $40.18M 10-Q · filed 2016-11-08 | $52.64M derived: sum of 4 quarters · filed 2017-02-22 | ||||
| 2015-06-30 | $15.02M 10-Q · filed 2016-07-29 | $12.59M 10-Q · filed 2015-08-04 | $28.00M 10-Q · filed 2016-07-29 | $25.32M 10-Q · filed 2015-08-04 | $40.47M derived: sum of 3 quarters · filed 2017-02-22 | $53.04M derived: sum of 4 quarters · filed 2017-02-22 | ||
| 2015-03-31 | $12.97M 10-Q · filed 2016-04-29 | $12.73M 10-Q · filed 2015-05-05 | $25.44M derived: sum of 2 quarters · filed 2017-02-22 | $38.02M derived: sum of 3 quarters · filed 2017-02-22 | $55.91M derived: sum of 4 quarters · filed 2017-02-22 | |||
| 2014-12-31 | $12.47M derived: 10-K 12 month − 10-Q/A 9 month · filed 2017-02-22 | $25.04M derived: sum of 2 quarters · filed 2017-02-22 | $42.94M derived: sum of 3 quarters · filed 2017-02-22 | $50.56M 10-K · filed 2017-02-22 | ||||
| 2014-09-30 | $12.58M 10-Q/A · filed 2015-12-18 | $30.47M derived: sum of 2 quarters · filed 2015-12-18 | $38.09M 10-Q/A · filed 2015-12-18 | $56.41M derived: sum of 4 quarters · filed 2016-02-17 | ||||
| 2014-06-30 | $17.90M 10-Q · filed 2015-08-04 | $14.83M 10-Q · filed 2014-07-30 | $30.13M 10-Q · filed 2015-08-04 | $25.52M 10-Q · filed 2014-07-30 | $43.83M derived: sum of 3 quarters · filed 2016-02-17 | $56.10M derived: sum of 4 quarters · filed 2016-02-17 | ||
| 2014-03-31 | $12.23M 10-Q · filed 2015-05-05 | $10.69M 10-Q · filed 2014-04-28 | $25.93M derived: sum of 2 quarters · filed 2016-02-17 | $38.21M derived: sum of 3 quarters · filed 2016-02-17 | $52.45M derived: sum of 4 quarters · filed 2016-02-17 | |||
| 2013-12-31 | $13.70M derived: 10-K 12 month − 10-Q 9 month · filed 2016-02-17 | $25.98M derived: sum of 2 quarters · filed 2016-02-17 | $40.21M derived: sum of 3 quarters · filed 2016-02-17 | $51.19M 10-K · filed 2016-02-17 | ||||
| 2013-09-30 | $12.27M 10-Q · filed 2014-10-28 | $26.51M derived: sum of 2 quarters · filed 2014-10-28 | $37.48M 10-Q · filed 2014-10-28 | $43.42M derived: sum of 4 quarters · filed 2015-02-13 | ||||
| 2013-06-30 | $14.24M 10-Q · filed 2014-07-30 | $25.21M 10-Q · filed 2014-07-30 | $31.15M derived: sum of 3 quarters · filed 2015-02-13 | $51.33M derived: sum of 4 quarters · filed 2015-02-13 | ||||
| 2013-03-31 | $10.97M 10-Q · filed 2014-04-28 | $16.91M derived: sum of 2 quarters · filed 2015-02-13 | $37.09M derived: sum of 3 quarters · filed 2015-02-13 | $54.49M derived: sum of 4 quarters · filed 2015-02-13 | ||||
| 2012-12-31 | $5.94M derived: 10-K 12 month − 10-Q 9 month · filed 2015-02-13 | $26.12M derived: sum of 2 quarters · filed 2015-02-13 | $43.52M derived: sum of 3 quarters · filed 2015-02-13 | $64.26M 10-K · filed 2015-02-13 | ||||
| 2012-09-30 | $20.18M 10-Q · filed 2013-11-07 | $37.57M derived: sum of 2 quarters · filed 2013-11-07 | $58.32M 10-Q · filed 2013-11-07 | $57.45M derived: sum of 4 quarters · filed 2014-05-28 | ||||
| 2012-06-30 | $17.40M 10-Q · filed 2013-07-29 | $21.36M 10-Q · filed 2012-07-30 | $30.96M 10-Q · filed 2013-07-29 | $38.14M 10-Q · filed 2012-07-30 | $37.28M derived: sum of 3 quarters · filed 2014-05-28 | $59.53M derived: sum of 4 quarters · filed 2014-05-28 | ||
| 2012-03-31 | $13.57M 10-Q · filed 2013-04-29 | $16.78M 10-Q · filed 2012-04-30 | $19.88M derived: sum of 2 quarters · filed 2014-05-28 | $42.13M derived: sum of 3 quarters · filed 2014-05-28 | $62.23M derived: sum of 4 quarters · filed 2014-05-28 | |||
| 2011-12-31 | $6.31M derived: 8-K 12 month − 10-Q 9 month · filed 2014-05-28 | $28.56M derived: sum of 2 quarters · filed 2014-05-28 | $48.66M derived: sum of 3 quarters · filed 2014-05-28 | $65.56M 8-K · filed 2014-05-28 | $75.63M 10-K · filed 2012-02-17 | |||
| 2011-09-30 | $22.25M 10-Q · filed 2012-10-31 | $42.35M derived: sum of 2 quarters · filed 2012-10-31 | $59.25M 10-Q · filed 2012-10-31 | $65.84M derived: sum of 4 quarters · filed 2013-02-15 | ||||
| 2011-06-30 | $20.10M 10-Q · filed 2012-07-30 | $37.00M 10-Q · filed 2012-07-30 | $43.59M derived: sum of 3 quarters · filed 2013-02-15 | $64.51M derived: sum of 4 quarters · filed 2013-02-15 | ||||
| 2011-03-31 | $16.89M 10-Q · filed 2012-04-30 | $23.49M derived: sum of 2 quarters · filed 2013-02-15 | $44.41M derived: sum of 3 quarters · filed 2013-02-15 | $62.09M derived: sum of 4 quarters · filed 2013-02-15 | ||||
| 2010-12-31 | $6.59M derived: 10-K 12 month − 10-Q 9 month · filed 2013-02-15 | $27.51M derived: sum of 2 quarters · filed 2013-02-15 | $45.19M derived: sum of 3 quarters · filed 2013-02-15 | $56.35M 10-K · filed 2013-02-15 | $65.92M 10-K · filed 2011-02-18 | |||
| 2010-09-30 | $20.92M 10-Q · filed 2011-10-31 | $38.60M derived: sum of 2 quarters · filed 2011-10-31 | $49.76M 10-Q · filed 2011-10-31 | $70.37M derived: sum of 4 quarters · filed 2012-02-17 | ||||
| 2010-06-30 | $17.68M 10-Q · filed 2010-08-09 | $28.84M 10-Q · filed 2010-08-09 | $49.45M derived: sum of 3 quarters · filed 2012-02-17 | $57.71M derived: sum of 4 quarters · filed 2012-02-17 | ||||
| 2010-03-31 | $22.70M 10-Q · filed 2011-04-29 | $31.77M derived: sum of 2 quarters · filed 2012-02-17 | $40.03M derived: sum of 3 quarters · filed 2012-02-17 | $47.52M derived: sum of 4 quarters · filed 2012-02-17 | ||||
| 2009-12-31 | $9.07M derived: 10-K 12 month − 10-Q 9 month · filed 2012-02-17 | $17.33M derived: sum of 2 quarters · filed 2012-02-17 | $24.82M derived: sum of 3 quarters · filed 2012-02-17 | $33.05M 10-K · filed 2012-02-17 | ||||
| 2009-09-30 | $8.26M 10-Q · filed 2010-10-29 | $15.75M derived: sum of 2 quarters · filed 2010-10-29 | $23.98M 10-Q · filed 2010-10-29 | |||||
| 2009-06-30 | $7.49M 10-Q · filed 2010-08-09 | $15.72M 10-Q · filed 2010-08-09 | ||||||
| 2008-12-31 | $32.66M 10-K · filed 2011-02-18 |
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