Alphabet Inc. Selling and Marketing Expense
Alphabet Inc. (GOOGL) reported Selling and Marketing Expense of $8.40 billion for the 3-month period ending 2026-06-30, per its 10-Q filed 2026-07-23.
Financial Statements › Expense Statement › Operating Expenses
us-gaap:SellingAndMarketingExpense · last filed 2026-07-23
- Alphabet Inc. selling and marketing expense for the quarter ending 2026-06-30 was $8.40B, a 18.34% increase year-over-year.
- Alphabet Inc. selling and marketing expense for the quarter ending 2026-03-31 was $7.61B, a 23.23% increase year-over-year.
- Alphabet Inc. selling and marketing expense for the quarter ending 2025-12-31 was $8.21B, a 11.57% increase year-over-year.
- Alphabet Inc. selling and marketing expense for the quarter ending 2025-09-30 was $7.21B, a 0.30% decline year-over-year.
- Alphabet Inc. selling and marketing expense for fiscal 2025 was $28.69B, a 3.18% increase from fiscal 2024.
- Alphabet Inc. selling and marketing expense for fiscal 2024 was $27.81B, a 0.39% decline from fiscal 2023.
- Alphabet Inc. selling and marketing expense for fiscal 2023 was $27.92B, a 5.08% increase from fiscal 2022.
- Alphabet Inc. selling and marketing expense for fiscal 2022 was $26.57B, a 15.95% increase from fiscal 2021.
| Period end | Selling and Marketing Expense 3 month | Selling and Marketing Expense 6 month | Selling and Marketing Expense 9 month | Selling and Marketing Expense 12 month |
|---|---|---|---|---|
| 2026-06-30 | $8.40B 10-Q · filed 2026-07-23 | $16.01B 10-Q · filed 2026-07-23 | $24.22B derived: sum of 3 quarters · filed 2026-07-23 | $31.43B derived: sum of 4 quarters · filed 2026-07-23 |
| 2026-03-31 | $7.61B 10-Q · filed 2026-04-30 | $15.82B derived: sum of 2 quarters · filed 2026-04-30 | $23.03B derived: sum of 3 quarters · filed 2026-04-30 | $30.13B derived: sum of 4 quarters · filed 2026-07-23 |
| 2025-12-31 | $8.21B derived: 10-K 12 month − 10-Q 9 month · filed 2026-02-05 | $15.42B derived: sum of 2 quarters · filed 2026-02-05 | $22.52B derived: sum of 3 quarters · filed 2026-07-23 | $28.69B 10-K · filed 2026-02-05 |
| 2025-09-30 | $7.21B 10-Q · filed 2025-10-30 | $14.31B derived: sum of 2 quarters · filed 2026-07-23 | $20.48B 10-Q · filed 2025-10-30 | $27.84B derived: sum of 4 quarters · filed 2026-07-23 |
| 2025-06-30 | $7.10B 10-Q · filed 2026-07-23 | $13.27B 10-Q · filed 2026-07-23 | $20.64B derived: sum of 3 quarters · filed 2026-07-23 | $27.86B derived: sum of 4 quarters · filed 2026-07-23 |
| 2025-03-31 | $6.17B 10-Q · filed 2026-04-30 | $13.54B derived: sum of 2 quarters · filed 2026-04-30 | $20.76B derived: sum of 3 quarters · filed 2026-04-30 | $27.55B derived: sum of 4 quarters · filed 2026-04-30 |
| 2024-12-31 | $7.36B derived: 10-K 12 month − 10-Q 9 month · filed 2026-02-05 | $14.59B derived: sum of 2 quarters · filed 2026-02-05 | $21.38B derived: sum of 3 quarters · filed 2026-02-05 | $27.81B 10-K · filed 2026-02-05 |
| 2024-09-30 | $7.23B 10-Q · filed 2025-10-30 | $14.02B derived: sum of 2 quarters · filed 2025-10-30 | $20.45B 10-Q · filed 2025-10-30 | $28.16B derived: sum of 4 quarters · filed 2026-02-05 |
| 2024-06-30 | $6.79B 10-Q · filed 2025-07-24 | $13.22B 10-Q · filed 2025-07-24 | $20.94B derived: sum of 3 quarters · filed 2026-02-05 | $27.82B derived: sum of 4 quarters · filed 2026-02-05 |
| 2024-03-31 | $6.43B 10-Q · filed 2025-04-25 | $14.14B derived: sum of 2 quarters · filed 2026-02-05 | $21.03B derived: sum of 3 quarters · filed 2026-02-05 | $27.81B derived: sum of 4 quarters · filed 2026-02-05 |
| 2023-12-31 | $7.72B derived: 10-K 12 month − 10-Q 9 month · filed 2026-02-05 | $14.60B derived: sum of 2 quarters · filed 2026-02-05 | $21.38B derived: sum of 3 quarters · filed 2026-02-05 | $27.92B 10-K · filed 2026-02-05 |
| 2023-09-30 | $6.88B 10-Q · filed 2024-10-30 | $13.66B derived: sum of 2 quarters · filed 2024-10-30 | $20.20B 10-Q · filed 2024-10-30 | $27.38B derived: sum of 4 quarters · filed 2025-02-05 |
| 2023-06-30 | $6.78B 10-Q · filed 2024-07-24 | $13.31B 10-Q · filed 2024-07-24 | $20.50B derived: sum of 3 quarters · filed 2025-02-05 | $27.43B derived: sum of 4 quarters · filed 2025-02-05 |
| 2023-03-31 | $6.53B 10-Q · filed 2024-04-26 | $13.72B derived: sum of 2 quarters · filed 2025-02-05 | $20.64B derived: sum of 3 quarters · filed 2025-02-05 | $27.27B derived: sum of 4 quarters · filed 2025-02-05 |
| 2022-12-31 | $7.18B derived: 10-K 12 month − 10-Q 9 month · filed 2025-02-05 | $14.11B derived: sum of 2 quarters · filed 2025-02-05 | $20.74B derived: sum of 3 quarters · filed 2025-02-05 | $26.57B 10-K · filed 2025-02-05 |
| 2022-09-30 | $6.93B 10-Q · filed 2023-10-25 | $13.56B derived: sum of 2 quarters · filed 2023-10-25 | $19.38B 10-Q · filed 2023-10-25 | $26.99B derived: sum of 4 quarters · filed 2024-01-31 |
| 2022-06-30 | $6.63B 10-Q · filed 2023-07-26 | $12.46B 10-Q · filed 2023-07-26 | $20.06B derived: sum of 3 quarters · filed 2024-01-31 | $25.57B derived: sum of 4 quarters · filed 2024-01-31 |
| 2022-03-31 | $5.83B 10-Q · filed 2023-04-26 | $13.43B derived: sum of 2 quarters · filed 2024-01-31 | $18.95B derived: sum of 3 quarters · filed 2024-01-31 | $24.22B derived: sum of 4 quarters · filed 2024-01-31 |
| 2021-12-31 | $7.60B derived: 10-K 12 month − 10-Q 9 month · filed 2024-01-31 | $13.12B derived: sum of 2 quarters · filed 2024-01-31 | $18.40B derived: sum of 3 quarters · filed 2024-01-31 | $22.91B 10-K · filed 2024-01-31 |
| 2021-09-30 | $5.52B 10-Q · filed 2022-10-26 | $10.79B derived: sum of 2 quarters · filed 2022-10-26 | $15.31B 10-Q · filed 2022-10-26 | $20.62B derived: sum of 4 quarters · filed 2023-02-03 |
| 2021-06-30 | $5.28B 10-Q · filed 2022-07-27 | $9.79B 10-Q · filed 2022-07-27 | $15.11B derived: sum of 3 quarters · filed 2023-02-03 | $19.34B derived: sum of 4 quarters · filed 2023-02-03 |
| 2021-03-31 | $4.52B 10-Q · filed 2022-04-27 | $9.83B derived: sum of 2 quarters · filed 2023-02-03 | $14.06B derived: sum of 3 quarters · filed 2023-02-03 | $17.96B derived: sum of 4 quarters · filed 2023-02-03 |
| 2020-12-31 | $5.31B derived: 10-K 12 month − 10-Q 9 month · filed 2023-02-03 | $9.54B derived: sum of 2 quarters · filed 2023-02-03 | $13.45B derived: sum of 3 quarters · filed 2023-02-03 | $17.95B 10-K · filed 2023-02-03 |
| 2020-09-30 | $4.23B 10-Q · filed 2021-10-27 | $8.13B derived: sum of 2 quarters · filed 2021-10-27 | $12.63B 10-Q · filed 2021-10-27 | $18.37B derived: sum of 4 quarters · filed 2022-02-02 |
| 2020-06-30 | $3.90B 10-Q · filed 2021-07-28 | $8.40B 10-Q · filed 2021-07-28 | $14.14B derived: sum of 3 quarters · filed 2022-02-02 | $18.75B derived: sum of 4 quarters · filed 2022-02-02 |
| 2020-03-31 | $4.50B 10-Q · filed 2021-04-28 | $10.24B derived: sum of 2 quarters · filed 2022-02-02 | $14.85B derived: sum of 3 quarters · filed 2022-02-02 | $19.06B derived: sum of 4 quarters · filed 2022-02-02 |
| 2019-12-31 | $5.74B derived: 10-K 12 month − 10-Q 9 month · filed 2022-02-02 | $10.35B derived: sum of 2 quarters · filed 2022-02-02 | $14.56B derived: sum of 3 quarters · filed 2022-02-02 | $18.46B 10-K · filed 2022-02-02 |
| 2019-09-30 | $4.61B 10-Q · filed 2020-10-30 | $8.82B derived: sum of 2 quarters · filed 2020-10-30 | $12.73B 10-Q · filed 2020-10-30 | $17.83B derived: sum of 4 quarters · filed 2021-02-03 |
| 2019-06-30 | $4.21B 10-Q · filed 2020-07-31 | $8.12B 10-Q · filed 2020-07-31 | $13.22B derived: sum of 3 quarters · filed 2021-02-03 | $17.07B derived: sum of 4 quarters · filed 2021-02-03 |
| 2019-03-31 | $3.90B 10-Q · filed 2020-04-29 | $9.01B derived: sum of 2 quarters · filed 2021-02-03 | $12.85B derived: sum of 3 quarters · filed 2021-02-03 | $16.63B derived: sum of 4 quarters · filed 2021-02-03 |
| 2018-12-31 | $5.10B derived: 10-K 12 month − 10-Q 9 month · filed 2021-02-03 | $8.95B derived: sum of 2 quarters · filed 2021-02-03 | $12.73B derived: sum of 3 quarters · filed 2021-02-03 | $16.33B 10-K · filed 2021-02-03 |
| 2018-09-30 | $3.85B 10-Q · filed 2019-10-29 | $7.63B derived: sum of 2 quarters · filed 2019-10-29 | $11.23B 10-Q · filed 2019-10-29 | $15.54B derived: sum of 4 quarters · filed 2020-02-04 |
| 2018-06-30 | $3.78B 10-Q · filed 2019-07-26 | $7.38B 10-Q · filed 2019-07-26 | $11.69B derived: sum of 3 quarters · filed 2020-02-04 | $14.74B derived: sum of 4 quarters · filed 2020-02-04 |
| 2018-03-31 | $3.60B 10-Q · filed 2019-04-30 | $7.91B derived: sum of 2 quarters · filed 2020-02-04 | $10.96B derived: sum of 3 quarters · filed 2020-02-04 | $13.85B derived: sum of 4 quarters · filed 2020-02-04 |
| 2017-12-31 | $4.31B derived: 10-K 12 month − 10-Q 9 month · filed 2020-02-04 | $7.35B derived: sum of 2 quarters · filed 2020-02-04 | $10.25B derived: sum of 3 quarters · filed 2020-02-04 | $12.89B 10-K · filed 2020-02-04 |
| 2017-09-30 | $3.04B 10-Q · filed 2018-10-26 | $5.94B derived: sum of 2 quarters · filed 2018-10-26 | $8.58B 10-Q · filed 2018-10-26 | $11.70B derived: sum of 4 quarters · filed 2019-02-05 |
| 2017-06-30 | $2.90B 10-Q · filed 2018-07-24 | $5.54B 10-Q · filed 2018-07-24 | $8.66B derived: sum of 3 quarters · filed 2019-02-05 | $11.22B derived: sum of 4 quarters · filed 2019-02-05 |
| 2017-03-31 | $2.64B 10-Q · filed 2018-04-24 | $5.76B derived: sum of 2 quarters · filed 2019-02-05 | $8.33B derived: sum of 3 quarters · filed 2019-02-05 | $10.74B derived: sum of 4 quarters · filed 2019-02-05 |
| 2016-12-31 | $3.12B derived: 10-K 12 month − 10-Q 9 month · filed 2019-02-05 | $5.68B derived: sum of 2 quarters · filed 2019-02-05 | $8.10B derived: sum of 3 quarters · filed 2019-02-05 | $10.48B 10-K · filed 2019-02-05 |
| 2016-09-30 | $2.56B 10-Q · filed 2017-10-27 | $4.98B derived: sum of 2 quarters · filed 2017-10-27 | $7.37B 10-Q · filed 2017-10-27 | $10.05B derived: sum of 4 quarters · filed 2018-02-06 |
| 2016-06-30 | $2.42B 10-Q · filed 2017-07-25 | $4.80B 10-Q · filed 2017-07-25 | $7.48B derived: sum of 3 quarters · filed 2018-02-06 | $9.70B derived: sum of 4 quarters · filed 2018-02-06 |
| 2016-03-31 | $2.39B 10-Q · filed 2017-05-02 | $5.07B derived: sum of 2 quarters · filed 2018-02-06 | $7.29B derived: sum of 3 quarters · filed 2018-02-06 | $9.37B derived: sum of 4 quarters · filed 2018-02-06 |
| 2015-12-31 | $2.68B derived: 10-K 12 month − 10-Q 9 month · filed 2018-02-06 | $4.90B derived: sum of 2 quarters · filed 2018-02-06 | $6.98B derived: sum of 3 quarters · filed 2018-02-06 | $9.05B 10-K · filed 2018-02-06 |
| 2015-09-30 | $2.22B 10-Q · filed 2016-11-03 | $4.30B derived: sum of 2 quarters · filed 2016-11-03 | $6.37B 10-Q · filed 2016-11-03 | $8.74B derived: sum of 4 quarters · filed 2017-02-03 |
| 2015-06-30 | $2.08B 10-Q · filed 2016-08-04 | $4.14B 10-Q · filed 2016-08-04 | $6.52B derived: sum of 3 quarters · filed 2017-02-03 | $8.61B derived: sum of 4 quarters · filed 2017-02-03 |
| 2015-03-31 | $2.06B 10-Q · filed 2016-05-03 | $4.44B derived: sum of 2 quarters · filed 2017-02-03 | $6.53B derived: sum of 3 quarters · filed 2017-02-03 | |
| 2014-12-31 | $2.38B derived: 10-K 12 month − 10-Q 9 month · filed 2017-02-03 | $4.46B derived: sum of 2 quarters · filed 2017-02-03 | $8.13B 10-K · filed 2017-02-03 | |
| 2014-09-30 | $2.08B 10-Q · filed 2015-10-29 | $5.75B 10-Q · filed 2015-10-29 | ||
| 2013-12-31 | $6.55B 8-K · filed 2016-05-03 |