Alphabet Inc. Marketing and Advertising Expense
Alphabet Inc. (GOOGL) reported Marketing and Advertising Expense of $9.90 billion for the 12-month period ending 2025-12-31, per its 10-K filed 2026-02-05.
Financial Statements › Expense Statement › Operating Expenses
us-gaap:MarketingAndAdvertisingExpense · last filed 2026-02-05
- Alphabet Inc. marketing and advertising expense for fiscal 2025 was $9.90B, a 13.79% increase from fiscal 2024.
- Alphabet Inc. marketing and advertising expense for fiscal 2024 was $8.70B, a 0.00% change from fiscal 2023.
- Alphabet Inc. marketing and advertising expense for fiscal 2023 was $8.70B, a 5.43% decline from fiscal 2022.
- Alphabet Inc. marketing and advertising expense for fiscal 2022 was $9.20B, a 16.46% increase from fiscal 2021.
| Period end | Marketing and Advertising Expense 12 month | Marketing and Advertising Expense 12 month as first filed |
|---|---|---|
| 2025-12-31 | $9.90B 10-K · filed 2026-02-05 | |
| 2024-12-31 | $8.70B 10-K · filed 2026-02-05 | |
| 2023-12-31 | $8.70B 10-K · filed 2026-02-05 | |
| 2022-12-31 | $9.20B 10-K · filed 2025-02-05 | |
| 2021-12-31 | $7.90B 10-K · filed 2024-01-31 | |
| 2020-12-31 | $5.40B 10-K · filed 2023-02-03 | |
| 2019-12-31 | $6.80B 10-K · filed 2022-02-02 | |
| 2018-12-31 | $6.40B 10-K · filed 2021-02-03 | |
| 2017-12-31 | $5.10B 10-K · filed 2020-02-04 | |
| 2016-12-31 | $3.90B 10-K · filed 2019-02-05 | $3.87B 10-K · filed 2017-02-03 |
| 2015-12-31 | $3.20B 10-K · filed 2018-02-06 | $3.19B 10-K · filed 2016-02-11 |
| 2014-12-31 | $3.00B 10-K · filed 2017-02-03 | |
| 2013-12-31 | $2.39B 8-K · filed 2016-05-03 |