FIRST MID BANCSHARES, INC. Marketing and Advertising Expense
FIRST MID BANCSHARES, INC. (FMBH) reported Marketing and Advertising Expense of $818.00 thousand for the 3-month period ending 2026-06-30, per its 10-Q filed 2026-08-07.
Financial Statements › Expense Statement › Operating Expenses
us-gaap:MarketingAndAdvertisingExpense · last filed 2026-08-07
- FIRST MID BANCSHARES, INC. marketing and advertising expense for the quarter ending 2026-06-30 was $818.00K, a 5.28% increase year-over-year.
- FIRST MID BANCSHARES, INC. marketing and advertising expense for the quarter ending 2026-03-31 was $824.00K, a 3.29% decline year-over-year.
- FIRST MID BANCSHARES, INC. marketing and advertising expense for the quarter ending 2025-12-31 was $760.00K, a 16.11% decline year-over-year.
- FIRST MID BANCSHARES, INC. marketing and advertising expense for the quarter ending 2025-09-30 was $959.00K, a 14.71% increase year-over-year.
- FIRST MID BANCSHARES, INC. marketing and advertising expense for fiscal 2025 was $3.35M, a 2.05% decline from fiscal 2024.
- FIRST MID BANCSHARES, INC. marketing and advertising expense for fiscal 2024 was $3.42M, a 13.74% increase from fiscal 2023.
- FIRST MID BANCSHARES, INC. marketing and advertising expense for fiscal 2023 was $3.00M, a 0.20% increase from fiscal 2022.
- FIRST MID BANCSHARES, INC. marketing and advertising expense for fiscal 2022 was $3.00M, a 16.76% decline from fiscal 2021.
| Period end | Marketing and Advertising Expense 3 month | Marketing and Advertising Expense 6 month | Marketing and Advertising Expense 9 month | Marketing and Advertising Expense 12 month |
|---|---|---|---|---|
| 2026-06-30 | $818.00K 10-Q · filed 2026-08-07 | $1.64M 10-Q · filed 2026-08-07 | $2.40M derived: sum of 3 quarters · filed 2026-08-07 | $3.36M derived: sum of 4 quarters · filed 2026-08-07 |
| 2026-03-31 | $824.00K 10-Q · filed 2026-05-08 | $1.58M derived: sum of 2 quarters · filed 2026-05-08 | $2.54M derived: sum of 3 quarters · filed 2026-05-08 | $3.32M derived: sum of 4 quarters · filed 2026-08-07 |
| 2025-12-31 | $760.00K derived: 10-K 12 month − 10-Q 9 month · filed 2026-02-27 | $1.72M derived: sum of 2 quarters · filed 2026-02-27 | $2.50M derived: sum of 3 quarters · filed 2026-08-07 | $3.35M 10-K · filed 2026-02-27 |
| 2025-09-30 | $959.00K 10-Q · filed 2025-11-07 | $1.74M derived: sum of 2 quarters · filed 2026-08-07 | $2.59M 10-Q · filed 2025-11-07 | $3.49M derived: sum of 4 quarters · filed 2026-08-07 |
| 2025-06-30 | $777.00K 10-Q · filed 2026-08-07 | $1.63M 10-Q · filed 2026-08-07 | $2.54M derived: sum of 3 quarters · filed 2026-08-07 | $3.37M derived: sum of 4 quarters · filed 2026-08-07 |
| 2025-03-31 | $852.00K 10-Q · filed 2026-05-08 | $1.76M derived: sum of 2 quarters · filed 2026-05-08 | $2.59M derived: sum of 3 quarters · filed 2026-05-08 | $3.41M derived: sum of 4 quarters · filed 2026-05-08 |
| 2024-12-31 | $906.00K derived: 10-K 12 month − 10-Q 9 month · filed 2026-02-27 | $1.74M derived: sum of 2 quarters · filed 2026-02-27 | $2.56M derived: sum of 3 quarters · filed 2026-02-27 | $3.42M 10-K · filed 2026-02-27 |
| 2024-09-30 | $836.00K 10-Q · filed 2025-11-07 | $1.65M derived: sum of 2 quarters · filed 2025-11-07 | $2.51M 10-Q · filed 2025-11-07 | $3.19M derived: sum of 4 quarters · filed 2026-02-27 |
| 2024-06-30 | $814.00K 10-Q · filed 2025-08-08 | $1.68M 10-Q · filed 2025-08-08 | $2.35M derived: sum of 3 quarters · filed 2026-02-27 | $3.12M derived: sum of 4 quarters · filed 2026-02-27 |
| 2024-03-31 | $862.00K 10-Q · filed 2025-05-09 | $1.54M derived: sum of 2 quarters · filed 2026-02-27 | $2.31M derived: sum of 3 quarters · filed 2026-02-27 | $3.21M derived: sum of 4 quarters · filed 2026-02-27 |
| 2023-12-31 | $679.00K derived: 10-K 12 month − 10-Q 9 month · filed 2026-02-27 | $1.44M derived: sum of 2 quarters · filed 2026-02-27 | $2.35M derived: sum of 3 quarters · filed 2026-02-27 | $3.00M 10-K · filed 2026-02-27 |
| 2023-09-30 | $764.00K 10-Q · filed 2024-11-08 | $1.67M derived: sum of 2 quarters · filed 2024-11-08 | $2.33M 10-Q · filed 2024-11-08 | $3.01M derived: sum of 4 quarters · filed 2025-02-28 |
| 2023-06-30 | $908.00K 10-Q · filed 2024-08-07 | $1.56M 10-Q · filed 2024-08-07 | $2.24M derived: sum of 3 quarters · filed 2025-02-28 | $2.98M derived: sum of 4 quarters · filed 2025-02-28 |
| 2023-03-31 | $654.00K 10-Q · filed 2024-05-07 | $1.33M derived: sum of 2 quarters · filed 2025-02-28 | $2.07M derived: sum of 3 quarters · filed 2025-02-28 | $2.78M derived: sum of 4 quarters · filed 2025-02-28 |
| 2022-12-31 | $681.00K derived: 10-K 12 month − 10-Q 9 month · filed 2025-02-28 | $1.42M derived: sum of 2 quarters · filed 2025-02-28 | $2.13M derived: sum of 3 quarters · filed 2025-02-28 | $3.00M 10-K · filed 2025-02-28 |
| 2022-09-30 | $739.00K 10-Q · filed 2023-11-08 | $1.45M derived: sum of 2 quarters · filed 2023-11-08 | $2.32M 10-Q · filed 2023-11-08 | $4.23M derived: sum of 4 quarters · filed 2024-03-06 |
| 2022-06-30 | $706.00K 10-Q · filed 2023-08-08 | $1.58M 10-Q · filed 2023-08-08 | $3.49M derived: sum of 3 quarters · filed 2024-03-06 | $4.17M derived: sum of 4 quarters · filed 2024-03-06 |
| 2022-03-31 | $873.00K 10-Q · filed 2023-05-09 | $2.79M derived: sum of 2 quarters · filed 2024-03-06 | $3.47M derived: sum of 3 quarters · filed 2024-03-06 | $3.97M derived: sum of 4 quarters · filed 2024-03-06 |
| 2021-12-31 | $1.92M derived: 10-K 12 month − 10-Q 9 month · filed 2024-03-06 | $2.59M derived: sum of 2 quarters · filed 2024-03-06 | $3.10M derived: sum of 3 quarters · filed 2024-03-06 | $3.60M 10-K · filed 2024-03-06 |
| 2021-09-30 | $679.00K 10-Q · filed 2022-11-08 | $1.19M derived: sum of 2 quarters · filed 2022-11-08 | $1.69M 10-Q · filed 2022-11-08 | $2.12M derived: sum of 4 quarters · filed 2023-03-03 |
| 2021-06-30 | $507.00K 10-Q · filed 2022-08-08 | $1.01M 10-Q · filed 2022-08-08 | $1.44M derived: sum of 3 quarters · filed 2023-03-03 | $1.83M derived: sum of 4 quarters · filed 2023-03-03 |
| 2021-03-31 | $502.00K 10-Q · filed 2022-05-09 | $936.00K derived: sum of 2 quarters · filed 2023-03-03 | $1.32M derived: sum of 3 quarters · filed 2023-03-03 | $1.64M derived: sum of 4 quarters · filed 2023-03-03 |
| 2020-12-31 | $434.00K derived: 10-K 12 month − 10-Q 9 month · filed 2023-03-03 | $821.00K derived: sum of 2 quarters · filed 2023-03-03 | $1.14M derived: sum of 3 quarters · filed 2023-03-03 | $1.62M 10-K · filed 2023-03-03 |
| 2020-09-30 | $387.00K 10-Q · filed 2021-11-04 | $701.00K derived: sum of 2 quarters · filed 2021-11-04 | $1.18M 10-Q · filed 2021-11-04 | $1.75M derived: sum of 4 quarters · filed 2022-03-02 |
| 2020-06-30 | $314.00K 10-Q · filed 2021-08-04 | $795.00K 10-Q · filed 2021-08-04 | $1.37M derived: sum of 3 quarters · filed 2022-03-02 | $1.89M derived: sum of 4 quarters · filed 2022-03-02 |
| 2020-03-31 | $481.00K 10-Q · filed 2021-05-10 | $1.05M derived: sum of 2 quarters · filed 2022-03-02 | $1.58M derived: sum of 3 quarters · filed 2022-03-02 | $2.06M derived: sum of 4 quarters · filed 2022-03-02 |
| 2019-12-31 | $573.00K derived: 10-K 12 month − 10-Q 9 month · filed 2022-03-02 | $1.10M derived: sum of 2 quarters · filed 2022-03-02 | $1.58M derived: sum of 3 quarters · filed 2022-03-02 | $2.03M 10-K · filed 2022-03-02 |
| 2019-09-30 | $523.00K 10-Q · filed 2020-11-06 | $1.00M derived: sum of 2 quarters · filed 2020-11-06 | $1.46M 10-Q · filed 2020-11-06 | $2.00M derived: sum of 4 quarters · filed 2021-03-08 |
| 2019-06-30 | $481.00K 10-Q · filed 2020-08-07 | $935.00K 10-Q · filed 2020-08-07 | $1.48M derived: sum of 3 quarters · filed 2021-03-08 | $1.94M derived: sum of 4 quarters · filed 2021-03-08 |
| 2019-03-31 | $454.00K 10-Q · filed 2020-05-04 | $995.00K derived: sum of 2 quarters · filed 2021-03-08 | $1.46M derived: sum of 3 quarters · filed 2021-03-08 | $1.89M derived: sum of 4 quarters · filed 2021-03-08 |
| 2018-12-31 | $541.00K derived: 10-K 12 month − 10-Q 9 month · filed 2021-03-08 | $1.01M derived: sum of 2 quarters · filed 2021-03-08 | $1.44M derived: sum of 3 quarters · filed 2021-03-08 | $1.79M 10-K · filed 2021-03-08 |
| 2018-09-30 | $468.00K 10-Q · filed 2019-11-05 | $899.00K derived: sum of 2 quarters · filed 2019-11-05 | $1.25M 10-Q · filed 2019-11-05 | $1.70M derived: sum of 4 quarters · filed 2020-03-09 |
| 2018-06-30 | $431.00K 10-Q · filed 2019-08-05 | $785.00K 10-Q · filed 2019-08-05 | $1.23M derived: sum of 3 quarters · filed 2020-03-09 | $1.57M derived: sum of 4 quarters · filed 2020-03-09 |
| 2018-03-31 | $354.00K 10-Q · filed 2019-05-07 | $801.00K derived: sum of 2 quarters · filed 2020-03-09 | $1.14M derived: sum of 3 quarters · filed 2020-03-09 | $1.42M derived: sum of 4 quarters · filed 2020-03-09 |
| 2017-12-31 | $447.00K derived: 10-K 12 month − 10-Q 9 month · filed 2020-03-09 | $785.00K derived: sum of 2 quarters · filed 2020-03-09 | $1.06M derived: sum of 3 quarters · filed 2020-03-09 | $1.36M 10-K · filed 2020-03-09 |
| 2017-09-30 | $338.00K 10-Q · filed 2018-11-09 | $615.00K derived: sum of 2 quarters · filed 2018-11-09 | $909.00K 10-Q · filed 2018-11-09 | $1.27M derived: sum of 4 quarters · filed 2019-03-05 |
| 2017-06-30 | $277.00K 10-Q · filed 2018-08-07 | $571.00K 10-Q · filed 2018-08-07 | $930.00K derived: sum of 3 quarters · filed 2019-03-05 | $1.22M derived: sum of 4 quarters · filed 2019-03-05 |
| 2017-03-31 | $294.00K 10-Q · filed 2018-05-04 | $653.00K derived: sum of 2 quarters · filed 2019-03-05 | $938.00K derived: sum of 3 quarters · filed 2019-03-05 | $1.18M derived: sum of 4 quarters · filed 2019-03-05 |
| 2016-12-31 | $359.00K derived: 10-K 12 month − 10-Q 9 month · filed 2019-03-05 | $644.00K derived: sum of 2 quarters · filed 2019-03-05 | $883.00K derived: sum of 3 quarters · filed 2019-03-05 | $1.84M 10-K · filed 2019-03-05 |
| 2016-09-30 | $285.00K 10-Q · filed 2017-11-06 | $524.00K derived: sum of 2 quarters · filed 2017-11-06 | $1.49M 10-Q · filed 2017-11-06 | $1.79M derived: sum of 4 quarters · filed 2018-03-06 |
| 2016-06-30 | $239.00K 10-Q · filed 2017-08-04 | $1.20M 10-Q · filed 2017-08-04 | $1.50M derived: sum of 3 quarters · filed 2018-03-06 | $1.80M derived: sum of 4 quarters · filed 2018-03-06 |
| 2016-03-31 | $962.00K 10-Q · filed 2017-05-10 | $1.26M derived: sum of 2 quarters · filed 2018-03-06 | $1.56M derived: sum of 3 quarters · filed 2018-03-06 | $1.84M derived: sum of 4 quarters · filed 2018-03-06 |
| 2015-12-31 | $302.00K derived: 10-K 12 month − 10-Q 9 month · filed 2018-03-06 | $598.00K derived: sum of 2 quarters · filed 2018-03-06 | $875.00K derived: sum of 3 quarters · filed 2018-03-06 | $1.09M 10-K · filed 2018-03-06 |
| 2015-09-30 | $296.00K 10-Q · filed 2016-11-09 | $573.00K derived: sum of 2 quarters · filed 2016-11-09 | $790.00K 10-Q · filed 2016-11-09 | $1.05M derived: sum of 4 quarters · filed 2017-03-06 |
| 2015-06-30 | $277.00K 10-Q · filed 2016-08-05 | $494.00K 10-Q · filed 2016-08-05 | $754.00K derived: sum of 3 quarters · filed 2017-03-06 | $1.00M derived: sum of 4 quarters · filed 2017-03-06 |
| 2015-03-31 | $217.00K 10-Q · filed 2016-05-06 | $477.00K derived: sum of 2 quarters · filed 2017-03-06 | $723.00K derived: sum of 3 quarters · filed 2017-03-06 | $968.00K derived: sum of 4 quarters · filed 2017-03-06 |
| 2014-12-31 | $260.00K derived: 10-K 12 month − 10-Q 9 month · filed 2017-03-06 | $506.00K derived: sum of 2 quarters · filed 2017-03-06 | $751.00K derived: sum of 3 quarters · filed 2017-03-06 | $1.01M 10-K · filed 2017-03-06 |
| 2014-09-30 | $246.00K 10-Q · filed 2015-12-17 | $491.00K derived: sum of 2 quarters · filed 2015-12-17 | $755.00K 10-Q · filed 2015-12-17 | $1.16M derived: sum of 4 quarters · filed 2016-03-04 |
| 2014-06-30 | $245.00K 10-Q · filed 2015-08-07 | $509.00K 10-Q · filed 2015-08-07 | $909.00K derived: sum of 3 quarters · filed 2016-03-04 | $1.22M derived: sum of 4 quarters · filed 2016-03-04 |
| 2014-03-31 | $264.00K 10-Q · filed 2015-05-11 | $664.00K derived: sum of 2 quarters · filed 2016-03-04 | $978.00K derived: sum of 3 quarters · filed 2016-03-04 | $1.24M derived: sum of 4 quarters · filed 2016-03-04 |
| 2013-12-31 | $400.00K derived: 10-K 12 month − 10-Q 9 month · filed 2016-03-04 | $714.00K derived: sum of 2 quarters · filed 2016-03-04 | $978.00K derived: sum of 3 quarters · filed 2016-03-04 | $1.22M 10-K · filed 2016-03-04 |
| 2013-09-30 | $314.00K 10-Q · filed 2014-11-07 | $578.00K derived: sum of 2 quarters · filed 2014-11-07 | $821.00K 10-Q · filed 2014-11-07 | $1.15M derived: sum of 4 quarters · filed 2015-03-05 |
| 2013-06-30 | $264.00K 10-Q · filed 2014-08-07 | $507.00K 10-Q · filed 2014-08-07 | $832.00K derived: sum of 3 quarters · filed 2015-03-05 | $970.00K derived: sum of 4 quarters · filed 2015-03-05 |
| 2013-03-31 | $243.00K 10-Q · filed 2014-05-07 | $568.00K derived: sum of 2 quarters · filed 2015-03-05 | $706.00K derived: sum of 3 quarters · filed 2015-03-05 | $1.03M derived: sum of 4 quarters · filed 2015-03-05 |
| 2012-12-31 | $325.00K derived: 10-K 12 month − 10-Q 9 month · filed 2015-03-05 | $463.00K derived: sum of 2 quarters · filed 2015-03-05 | $785.00K derived: sum of 3 quarters · filed 2015-03-05 | $1.01M 10-K · filed 2015-03-05 |
| 2012-09-30 | $138.00K 10-Q · filed 2013-11-07 | $460.00K derived: sum of 2 quarters · filed 2013-11-07 | $689.00K 10-Q · filed 2013-11-07 | $960.00K derived: sum of 4 quarters · filed 2014-03-06 |
| 2012-06-30 | $322.00K 10-Q/A · filed 2013-08-12 | $551.00K 10-Q/A · filed 2013-08-12 | $822.00K derived: sum of 3 quarters · filed 2014-03-06 | $1.14M derived: sum of 4 quarters · filed 2014-03-06 |
| 2012-03-31 | $229.00K 10-Q · filed 2013-05-07 | $500.00K derived: sum of 2 quarters · filed 2014-03-06 | $820.00K derived: sum of 3 quarters · filed 2014-03-06 | $1.08M derived: sum of 4 quarters · filed 2014-03-06 |
| 2011-12-31 | $271.00K derived: 10-K 12 month − 10-Q 9 month · filed 2014-03-06 | $591.00K derived: sum of 2 quarters · filed 2014-03-06 | $849.00K derived: sum of 3 quarters · filed 2014-03-06 | $1.05M 10-K · filed 2014-03-06 |
| 2011-09-30 | $320.00K 10-Q · filed 2012-11-08 | $578.00K derived: sum of 2 quarters · filed 2012-11-08 | $779.00K 10-Q · filed 2012-11-08 | $1.10M derived: sum of 4 quarters · filed 2013-03-07 |
| 2011-06-30 | $258.00K 10-Q · filed 2012-08-09 | $459.00K 10-Q · filed 2012-08-09 | $777.00K derived: sum of 3 quarters · filed 2013-03-07 | $989.00K derived: sum of 4 quarters · filed 2013-03-07 |
| 2011-03-31 | $201.00K 10-Q · filed 2012-05-08 | $519.00K derived: sum of 2 quarters · filed 2013-03-07 | $731.00K derived: sum of 3 quarters · filed 2013-03-07 | $938.00K derived: sum of 4 quarters · filed 2013-03-07 |
| 2010-12-31 | $318.00K derived: 10-K 12 month − 10-Q 9 month · filed 2013-03-07 | $530.00K derived: sum of 2 quarters · filed 2013-03-07 | $737.00K derived: sum of 3 quarters · filed 2013-03-07 | $940.00K 10-K · filed 2013-03-07 |
| 2010-09-30 | $212.00K 10-Q · filed 2011-11-09 | $419.00K derived: sum of 2 quarters · filed 2011-11-09 | $622.00K 10-Q · filed 2011-11-09 | |
| 2010-06-30 | $207.00K 10-Q · filed 2011-08-08 | $410.00K 10-Q · filed 2011-08-08 | ||
| 2009-12-31 | $963.00K 10-K · filed 2012-03-07 |
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