FIRST BANCORP Marketing and Advertising Expense
FIRST BANCORP (FBP) reported Marketing and Advertising Expense of $4.43 million for the 3-month period ending 2026-06-30, per its 10-Q filed 2026-08-07.
Financial Statements › Expense Statement › Operating Expenses
us-gaap:MarketingAndAdvertisingExpense · last filed 2026-08-07
- FIRST BANCORP marketing and advertising expense for the quarter ending 2026-06-30 was $4.43M, a 26.90% increase year-over-year.
- FIRST BANCORP marketing and advertising expense for the quarter ending 2026-03-31 was $3.56M, a 8.45% increase year-over-year.
- FIRST BANCORP marketing and advertising expense for the quarter ending 2025-12-31 was $5.94M, a 11.56% increase year-over-year.
- FIRST BANCORP marketing and advertising expense for the quarter ending 2025-09-30 was $3.88M, a 5.64% decline year-over-year.
- FIRST BANCORP marketing and advertising expense for fiscal 2025 was $16.60M, a 5.92% decline from fiscal 2024.
- FIRST BANCORP marketing and advertising expense for fiscal 2024 was $17.64M, a 10.09% decline from fiscal 2023.
- FIRST BANCORP marketing and advertising expense for fiscal 2023 was $19.63M, a 7.65% increase from fiscal 2022.
- FIRST BANCORP marketing and advertising expense for fiscal 2022 was $18.23M, a 18.70% increase from fiscal 2021.
| Period end | Marketing and Advertising Expense 3 month | Marketing and Advertising Expense 6 month | Marketing and Advertising Expense 9 month | Marketing and Advertising Expense 12 month |
|---|---|---|---|---|
| 2026-06-30 | $4.43M 10-Q · filed 2026-08-07 | $7.99M 10-Q · filed 2026-08-07 | $13.93M derived: sum of 3 quarters · filed 2026-08-07 | $17.82M derived: sum of 4 quarters · filed 2026-08-07 |
| 2026-03-31 | $3.56M 10-Q · filed 2026-05-08 | $9.50M derived: sum of 2 quarters · filed 2026-05-08 | $13.38M derived: sum of 3 quarters · filed 2026-05-08 | $16.88M derived: sum of 4 quarters · filed 2026-08-07 |
| 2025-12-31 | $5.94M derived: 10-K 12 month − 10-Q 9 month · filed 2026-02-27 | $9.83M derived: sum of 2 quarters · filed 2026-02-27 | $13.32M derived: sum of 3 quarters · filed 2026-08-07 | $16.60M 10-K · filed 2026-02-27 |
| 2025-09-30 | $3.88M 10-Q · filed 2025-11-07 | $7.38M derived: sum of 2 quarters · filed 2026-08-07 | $10.66M 10-Q · filed 2025-11-07 | $15.98M derived: sum of 4 quarters · filed 2026-08-07 |
| 2025-06-30 | $3.50M 10-Q · filed 2026-08-07 | $6.77M 10-Q · filed 2026-08-07 | $12.10M derived: sum of 3 quarters · filed 2026-08-07 | $16.22M derived: sum of 4 quarters · filed 2026-08-07 |
| 2025-03-31 | $3.28M 10-Q · filed 2026-05-08 | $8.61M derived: sum of 2 quarters · filed 2026-05-08 | $12.72M derived: sum of 3 quarters · filed 2026-05-08 | $17.08M derived: sum of 4 quarters · filed 2026-05-08 |
| 2024-12-31 | $5.33M derived: 10-K 12 month − 10-Q 9 month · filed 2026-02-27 | $9.44M derived: sum of 2 quarters · filed 2026-02-27 | $13.80M derived: sum of 3 quarters · filed 2026-02-27 | $17.64M 10-K · filed 2026-02-27 |
| 2024-09-30 | $4.12M 10-Q · filed 2025-11-07 | $8.47M derived: sum of 2 quarters · filed 2025-11-07 | $12.32M 10-Q · filed 2025-11-07 | $19.04M derived: sum of 4 quarters · filed 2026-02-27 |
| 2024-06-30 | $4.36M 10-Q · filed 2025-08-07 | $8.20M 10-Q · filed 2025-08-07 | $14.93M derived: sum of 3 quarters · filed 2026-02-27 | $19.68M derived: sum of 4 quarters · filed 2026-02-27 |
| 2024-03-31 | $3.84M 10-Q · filed 2025-05-09 | $10.57M derived: sum of 2 quarters · filed 2026-02-27 | $15.33M derived: sum of 3 quarters · filed 2026-02-27 | $19.49M derived: sum of 4 quarters · filed 2026-02-27 |
| 2023-12-31 | $6.72M derived: 10-K 12 month − 10-Q 9 month · filed 2026-02-27 | $11.48M derived: sum of 2 quarters · filed 2026-02-27 | $15.65M derived: sum of 3 quarters · filed 2026-02-27 | $19.63M 10-K · filed 2026-02-27 |
| 2023-09-30 | $4.76M 10-Q · filed 2024-11-08 | $8.93M derived: sum of 2 quarters · filed 2024-11-08 | $12.90M 10-Q · filed 2024-11-08 | $18.49M derived: sum of 4 quarters · filed 2025-02-28 |
| 2023-06-30 | $4.17M 10-Q · filed 2024-08-09 | $8.14M 10-Q · filed 2024-08-09 | $13.73M derived: sum of 3 quarters · filed 2025-02-28 | $18.87M derived: sum of 4 quarters · filed 2025-02-28 |
| 2023-03-31 | $3.98M 10-Q · filed 2024-05-09 | $9.56M derived: sum of 2 quarters · filed 2025-02-28 | $14.70M derived: sum of 3 quarters · filed 2025-02-28 | $18.74M derived: sum of 4 quarters · filed 2025-02-28 |
| 2022-12-31 | $5.59M derived: 10-K 12 month − 10-Q 9 month · filed 2025-02-28 | $10.73M derived: sum of 2 quarters · filed 2025-02-28 | $14.77M derived: sum of 3 quarters · filed 2025-02-28 | $18.23M 10-K · filed 2025-02-28 |
| 2022-09-30 | $5.14M 10-Q · filed 2023-11-08 | $9.18M derived: sum of 2 quarters · filed 2023-11-08 | $12.64M 10-Q · filed 2023-11-08 | $18.43M derived: sum of 4 quarters · filed 2024-02-28 |
| 2022-06-30 | $4.04M 10-Q · filed 2023-08-08 | $7.50M 10-Q · filed 2023-08-08 | $13.30M derived: sum of 3 quarters · filed 2024-02-28 | $16.67M derived: sum of 4 quarters · filed 2024-02-28 |
| 2022-03-31 | $3.46M 10-Q · filed 2023-05-10 | $9.26M derived: sum of 2 quarters · filed 2024-02-28 | $12.63M derived: sum of 3 quarters · filed 2024-02-28 | $15.85M derived: sum of 4 quarters · filed 2024-02-28 |
| 2021-12-31 | $5.79M derived: 10-K 12 month − 10-Q 9 month · filed 2024-02-28 | $9.16M derived: sum of 2 quarters · filed 2024-02-28 | $12.39M derived: sum of 3 quarters · filed 2024-02-28 | $15.36M 10-K · filed 2024-02-28 |
| 2021-09-30 | $3.37M 10-Q · filed 2022-11-08 | $6.59M derived: sum of 2 quarters · filed 2022-11-08 | $9.56M 10-Q · filed 2022-11-08 | $12.73M derived: sum of 4 quarters · filed 2023-10-13 |
| 2021-06-30 | $3.23M 10-Q · filed 2022-08-09 | $6.20M 10-Q · filed 2022-08-09 | $9.36M derived: sum of 3 quarters · filed 2023-10-13 | $12.40M derived: sum of 4 quarters · filed 2023-10-13 |
| 2021-03-31 | $2.97M 10-Q · filed 2022-05-09 | $6.13M derived: sum of 2 quarters · filed 2023-10-13 | $9.18M derived: sum of 3 quarters · filed 2023-10-13 | $11.49M derived: sum of 4 quarters · filed 2023-10-13 |
| 2020-12-31 | $3.16M derived: 10-K/A 12 month − 10-Q 9 month · filed 2023-10-13 | $6.21M derived: sum of 2 quarters · filed 2023-10-13 | $8.52M derived: sum of 3 quarters · filed 2023-10-13 | $12.14M 10-K/A · filed 2023-10-13 |
| 2020-09-30 | $3.05M 10-Q · filed 2021-11-09 | $5.36M derived: sum of 2 quarters · filed 2021-11-09 | $8.98M 10-Q · filed 2021-11-09 | $13.04M derived: sum of 4 quarters · filed 2022-03-01 |
| 2020-06-30 | $2.31M 10-Q · filed 2021-08-09 | $5.94M 10-Q · filed 2021-08-09 | $10.00M derived: sum of 3 quarters · filed 2022-03-01 | $14.00M derived: sum of 4 quarters · filed 2022-03-01 |
| 2020-03-31 | $3.62M 10-Q · filed 2021-05-10 | $7.68M derived: sum of 2 quarters · filed 2022-03-01 | $11.69M derived: sum of 3 quarters · filed 2022-03-01 | $15.63M derived: sum of 4 quarters · filed 2022-03-01 |
| 2019-12-31 | $4.06M derived: 10-K 12 month − 10-Q 9 month · filed 2022-03-01 | $8.06M derived: sum of 2 quarters · filed 2022-03-01 | $12.00M derived: sum of 3 quarters · filed 2022-03-01 | $15.71M 10-K · filed 2022-03-01 |
| 2019-09-30 | $4.00M 10-Q · filed 2020-11-09 | $7.94M derived: sum of 2 quarters · filed 2020-11-09 | $11.65M 10-Q · filed 2020-11-09 | $16.01M derived: sum of 4 quarters · filed 2021-03-01 |
| 2019-06-30 | $3.94M 10-Q · filed 2020-08-10 | $7.65M 10-Q · filed 2020-08-10 | $12.00M derived: sum of 3 quarters · filed 2021-03-01 | $15.86M derived: sum of 4 quarters · filed 2021-03-01 |
| 2019-03-31 | $3.71M 10-Q · filed 2020-05-11 | $8.06M derived: sum of 2 quarters · filed 2021-03-01 | $11.92M derived: sum of 3 quarters · filed 2021-03-01 | $15.94M derived: sum of 4 quarters · filed 2021-03-01 |
| 2018-12-31 | $4.36M derived: 10-K 12 month − 10-Q 9 month · filed 2021-03-01 | $8.22M derived: sum of 2 quarters · filed 2021-03-01 | $12.23M derived: sum of 3 quarters · filed 2021-03-01 | $14.81M 10-K · filed 2021-03-01 |
| 2018-09-30 | $3.86M 10-Q · filed 2019-11-08 | $7.88M derived: sum of 2 quarters · filed 2019-11-08 | $10.45M 10-Q · filed 2019-11-08 | $13.22M derived: sum of 4 quarters · filed 2020-03-02 |
| 2018-06-30 | $4.02M 10-Q · filed 2019-08-09 | $6.59M 10-Q · filed 2019-08-09 | $9.36M derived: sum of 3 quarters · filed 2020-03-02 | $12.60M derived: sum of 4 quarters · filed 2020-03-02 |
| 2018-03-31 | $2.58M 10-Q · filed 2019-05-10 | $5.34M derived: sum of 2 quarters · filed 2020-03-02 | $8.59M derived: sum of 3 quarters · filed 2020-03-02 | $11.78M derived: sum of 4 quarters · filed 2020-03-02 |
| 2017-12-31 | $2.77M derived: 10-K 12 month − 10-Q 9 month · filed 2020-03-02 | $6.01M derived: sum of 2 quarters · filed 2020-03-02 | $9.20M derived: sum of 3 quarters · filed 2020-03-02 | $12.48M 10-K · filed 2020-03-02 |
| 2017-09-30 | $3.24M 10-Q · filed 2018-11-08 | $6.44M derived: sum of 2 quarters · filed 2018-11-08 | $9.72M 10-Q · filed 2018-11-08 | $9.92M derived: sum of 4 quarters · filed 2019-03-01 |
| 2017-06-30 | $3.19M 10-Q · filed 2018-08-09 | $6.47M 10-Q · filed 2018-08-09 | $6.67M derived: sum of 3 quarters · filed 2019-03-01 | $9.84M derived: sum of 4 quarters · filed 2019-03-01 |
| 2017-03-31 | $3.28M 10-Q · filed 2018-05-10 | $3.48M derived: sum of 2 quarters · filed 2019-03-01 | $6.65M derived: sum of 3 quarters · filed 2019-03-01 | $10.70M derived: sum of 4 quarters · filed 2019-03-01 |
| 2016-12-31 | $199.00K derived: 10-K 12 month − 10-Q 9 month · filed 2019-03-01 | $3.37M derived: sum of 2 quarters · filed 2019-03-01 | $7.42M derived: sum of 3 quarters · filed 2019-03-01 | $11.42M 10-K · filed 2019-03-01 |
| 2016-09-30 | $3.17M 10-Q · filed 2017-11-09 | $7.22M derived: sum of 2 quarters · filed 2017-11-09 | $11.22M 10-Q · filed 2017-11-09 | $15.55M derived: sum of 4 quarters · filed 2018-03-16 |
| 2016-06-30 | $4.05M 10-Q · filed 2017-08-09 | $8.05M 10-Q · filed 2017-08-09 | $12.39M derived: sum of 3 quarters · filed 2018-03-16 | $16.48M derived: sum of 4 quarters · filed 2018-03-16 |
| 2016-03-31 | $4.00M 10-Q · filed 2017-05-10 | $8.34M derived: sum of 2 quarters · filed 2018-03-16 | $12.44M derived: sum of 3 quarters · filed 2018-03-16 | $16.37M derived: sum of 4 quarters · filed 2018-03-16 |
| 2015-12-31 | $4.33M derived: 10-K 12 month − 10-Q 9 month · filed 2018-03-16 | $8.43M derived: sum of 2 quarters · filed 2018-03-16 | $12.37M derived: sum of 3 quarters · filed 2018-03-16 | $15.23M 10-K · filed 2018-03-16 |
| 2015-09-30 | $4.10M 10-Q · filed 2016-11-09 | $8.03M derived: sum of 2 quarters · filed 2016-11-09 | $10.90M 10-Q · filed 2016-11-09 | $15.39M derived: sum of 4 quarters · filed 2017-03-16 |
| 2015-06-30 | $3.93M 10-Q · filed 2016-08-09 | $6.80M 10-Q · filed 2016-08-09 | $11.29M derived: sum of 3 quarters · filed 2017-03-16 | $15.22M derived: sum of 4 quarters · filed 2017-03-16 |
| 2015-03-31 | $2.87M 10-Q · filed 2016-05-10 | $7.36M derived: sum of 2 quarters · filed 2017-03-16 | $11.28M derived: sum of 3 quarters · filed 2017-03-16 | $15.43M derived: sum of 4 quarters · filed 2017-03-16 |
| 2014-12-31 | $4.49M derived: 10-K 12 month − 10-Q 9 month · filed 2017-03-16 | $8.42M derived: sum of 2 quarters · filed 2017-03-16 | $12.56M derived: sum of 3 quarters · filed 2017-03-16 | $16.53M 10-K · filed 2017-03-16 |
| 2014-09-30 | $3.92M 10-Q · filed 2015-11-09 | $8.07M derived: sum of 2 quarters · filed 2015-11-09 | $12.04M 10-Q · filed 2015-11-09 | $17.29M derived: sum of 4 quarters · filed 2016-03-14 |
| 2014-06-30 | $4.14M 10-Q · filed 2015-08-10 | $8.12M 10-Q · filed 2015-08-10 | $13.37M derived: sum of 3 quarters · filed 2016-03-14 | $16.90M derived: sum of 4 quarters · filed 2016-03-14 |
| 2014-03-31 | $3.97M 10-Q · filed 2015-05-11 | $9.22M derived: sum of 2 quarters · filed 2016-03-14 | $12.76M derived: sum of 3 quarters · filed 2016-03-14 | $16.59M derived: sum of 4 quarters · filed 2016-03-14 |
| 2013-12-31 | $5.25M derived: 10-K 12 month − 10-Q 9 month · filed 2016-03-14 | $8.79M derived: sum of 2 quarters · filed 2016-03-14 | $12.62M derived: sum of 3 quarters · filed 2016-03-14 | $15.98M 10-K · filed 2016-03-14 |
| 2013-09-30 | $3.54M 10-Q · filed 2014-11-10 | $7.37M derived: sum of 2 quarters · filed 2014-11-10 | $10.73M 10-Q · filed 2014-11-10 | $14.79M derived: sum of 4 quarters · filed 2015-03-16 |
| 2013-06-30 | $3.83M 10-Q · filed 2014-08-11 | $7.19M 10-Q · filed 2014-08-11 | $11.26M derived: sum of 3 quarters · filed 2015-03-16 | $15.26M derived: sum of 4 quarters · filed 2015-03-16 |
| 2013-03-31 | $3.36M 10-Q · filed 2014-05-12 | $7.42M derived: sum of 2 quarters · filed 2015-03-16 | $11.43M derived: sum of 3 quarters · filed 2015-03-16 | $14.90M derived: sum of 4 quarters · filed 2015-03-16 |
| 2012-12-31 | $4.07M derived: 10-K 12 month − 10-Q 9 month · filed 2015-03-16 | $8.07M derived: sum of 2 quarters · filed 2015-03-16 | $11.55M derived: sum of 3 quarters · filed 2015-03-16 | $14.09M 10-K · filed 2015-03-16 |
| 2012-09-30 | $4.00M 10-Q · filed 2013-11-12 | $7.48M derived: sum of 2 quarters · filed 2013-11-12 | $10.03M 10-Q · filed 2012-11-09 | $13.51M derived: sum of 4 quarters · filed 2014-03-17 |
| 2012-06-30 | $3.48M 10-Q/A · filed 2012-09-06 | $6.02M 10-Q/A · filed 2012-09-06 | $9.50M derived: sum of 3 quarters · filed 2014-03-17 | $12.01M derived: sum of 4 quarters · filed 2014-03-17 |
| 2012-03-31 | $2.55M 10-Q · filed 2013-05-10 | $6.03M derived: sum of 2 quarters · filed 2014-03-17 | $8.54M derived: sum of 3 quarters · filed 2014-03-17 | $12.17M derived: sum of 4 quarters · filed 2014-03-17 |
| 2011-12-31 | $3.48M derived: 10-K 12 month − 10-Q 9 month · filed 2014-03-17 | $5.99M derived: sum of 2 quarters · filed 2014-03-17 | $9.62M derived: sum of 3 quarters · filed 2014-03-17 | $12.28M 10-K · filed 2014-03-17 |
| 2011-09-30 | $2.51M 10-Q · filed 2012-11-09 | $6.14M derived: sum of 2 quarters · filed 2012-11-09 | $8.80M 10-Q · filed 2012-11-09 | $12.36M derived: sum of 4 quarters · filed 2012-11-09 |
| 2011-06-30 | $3.63M 10-Q/A · filed 2012-09-06 | $6.29M 10-Q/A · filed 2012-09-06 | $9.85M derived: sum of 3 quarters · filed 2012-09-06 | $13.08M derived: sum of 4 quarters · filed 2012-09-06 |
| 2011-03-31 | $2.66M 10-Q · filed 2012-05-11 | $6.22M derived: sum of 2 quarters · filed 2012-05-11 | $9.45M derived: sum of 3 quarters · filed 2012-05-11 | $12.79M derived: sum of 4 quarters · filed 2012-05-11 |
| 2010-12-31 | $3.56M derived: 10-K 12 month − 10-Q 9 month · filed 2012-03-13 | $6.79M derived: sum of 2 quarters · filed 2012-03-13 | $10.13M derived: sum of 3 quarters · filed 2012-03-13 | $12.33M 10-K · filed 2012-03-13 |
| 2010-09-30 | $3.23M 10-Q · filed 2011-11-14 | $6.57M derived: sum of 2 quarters · filed 2011-11-14 | $8.77M 10-Q · filed 2011-11-14 | |
| 2010-06-30 | $3.34M 10-Q/A · filed 2011-09-02 | $5.54M 10-Q/A · filed 2011-09-02 | ||
| 2009-12-31 | $14.16M 10-K · filed 2012-03-13 |
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