Baidu, Inc. Marketing and Advertising Expense
Baidu, Inc. (BIDU) reported Marketing and Advertising Expense of CNY 15.10 billion for the 12-month period ending 2025-12-31, per its 20-F filed 2026-03-17.
Financial Statements › Expense Statement › Operating Expenses
us-gaap:MarketingAndAdvertisingExpense · last filed 2026-03-17
CNY
| Period end | Marketing and Advertising Expense 12 month | Marketing and Advertising Expense 12 month as first filed |
|---|---|---|
| 2025-12-31 | 15.10B CNY 20-F · filed 2026-03-17 | |
| 2024-12-31 | 13.80B CNY 20-F · filed 2026-03-17 | |
| 2023-12-31 | 13.20B CNY 20-F · filed 2026-03-17 | |
| 2022-12-31 | 10.20B CNY 20-F · filed 2025-03-28 | |
| 2021-12-31 | 12.20B CNY 20-F · filed 2024-03-15 | |
| 2020-12-31 | 8.40B CNY 20-F · filed 2023-03-22 | |
| 2019-12-31 | 10.50B CNY 20-F · filed 2022-03-28 | |
| 2018-12-31 | 10.10B CNY 20-F · filed 2021-03-09 | |
| 2017-12-31 | 4.60B CNY 20-F · filed 2020-03-13 | |
| 2016-12-31 | 7.70B CNY 20-F · filed 2019-03-15 | 7.74B CNY 20-F · filed 2017-03-31 |
| 2015-12-31 | 9.80B CNY 20-F · filed 2018-03-15 | |
| 2014-12-31 | 4.93B CNY 20-F · filed 2017-03-31 | |
| 2013-12-31 | 2.11B CNY 20-F · filed 2016-04-08 |
USD
| Period end | Marketing and Advertising Expense 12 month |
|---|---|
| 2025-12-31 | $2.20B 20-F · filed 2026-03-17 |
| 2024-12-31 | $1.90B 20-F · filed 2025-03-28 |
| 2023-12-31 | $1.90B 20-F · filed 2024-03-15 |
| 2022-12-31 | $1.50B 20-F · filed 2023-03-22 |
| 2021-12-31 | $1.90B 20-F · filed 2022-03-28 |
| 2020-12-31 | $1.30B 20-F · filed 2021-03-09 |
| 2019-12-31 | $1.50B 20-F · filed 2020-03-13 |
| 2018-12-31 | $1.50B 20-F · filed 2019-03-15 |
| 2017-12-31 | $700.00M 20-F · filed 2018-03-15 |
| 2016-12-31 | $1.12B 20-F · filed 2017-03-31 |
| 2015-12-31 | $1.51B 20-F · filed 2016-04-08 |