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Baidu, Inc. (BIDU) Overview

Baidu, Inc. (BIDU) Overview

Stock Price Chart

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Blue: Split-adjusted close · Orange: Cumulative dividend-reinvested close

$77.82$91.06$106.54$124.65$145.85$170.652025-11-062026-11-06$72.74$87.18$104.48$125.21$150.06$179.832021-11-082026-11-06$72.74$99.99$137.43$188.91$259.66$356.912016-11-072026-11-06$8.43$17.82$37.71$79.76$168.72$356.912006-11-062026-11-06$4.29$10.39$25.16$60.91$147.44$356.912005-08-052026-11-06

Logarithmic scale. Both lines share the same starting value for the selected range.

Last close
$81.92
Previous close
$86.71
Change
-$4.79
Change (%)
-5.52%
Close date
2026-11-06
Previous close date
2026-09-29
Open
(m)
Day high
(m)
Day low
(m)
Last session volume
(m)
Last session value
(m)
Currency
USD
Price basis
split-adjusted
Volume basis
(m)

Performance

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Cumulative total returns · 2026-09-29

YTD

BIDU
-33.64%
S&P 500
(m)

1 year

BIDU
-35.70%
S&P 500
(m)

3 years

BIDU
-35.46%
S&P 500
(m)

5 years

BIDU
-42.92%
S&P 500
(m)

Earnings trends

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Earnings per share

CNY / share · As filed

(m)

Comparison details
Period startPeriod endingEstimateActualBeat / missReport date

31 Dec 2010 ○ Estimate (m) ● Actual 100.96

18.0338.8159.5980.36101.1431 Dec 2007: estimate (m); actual 18.1131 Dec 2007(m)31 Dec 2008: estimate (m); actual 30.1931 Dec 2008(m)31 Dec 2009: estimate (m); actual 42.7031 Dec 2009(m)31 Dec 2010: estimate (m); actual 100.9631 Dec 2010(m)
Comparison details
Period startPeriod endingEstimateActualBeat / missReport date
1 Jan 201031 Dec 2010(m)100.96(m)(m)
1 Jan 200931 Dec 2009(m)42.70(m)(m)
1 Jan 200831 Dec 2008(m)30.19(m)(m)
1 Jan 200731 Dec 2007(m)18.11(m)(m)

USD / share · As filed

(m)

Comparison details
Period startPeriod endingEstimateActualBeat / missReport date

31 Dec 2010 ○ Estimate (m) ● Actual 15.30

6.188.5010.8313.1615.4831 Dec 2009: estimate (m); actual 6.2631 Dec 2009(m)31 Dec 2010: estimate (m); actual 15.3031 Dec 2010(m)
Comparison details
Period startPeriod endingEstimateActualBeat / missReport date
1 Jan 201031 Dec 2010(m)15.30(m)(m)
1 Jan 200931 Dec 2009(m)6.26(m)(m)

Revenue vs. Earnings

CNY

30 Sept 2018 ■ Revenue 28.20B ■ Earnings 12.40B — Profit margin 43.95%

-3.38B43.0%8.27B43.6%19.93B44.3%31.59B45.0%30 Sept 2018: revenue 28.20B; earnings 12.40B; profit margin 43.95%30 Sept 2018

31 Dec 2025 ■ Revenue 129.08B ■ Earnings 5.59B — Profit margin 4.33%

-16.15B3.3%39.48B8.5%95.12B13.7%150.75B18.8%31 Dec 2022: revenue 123.67B; earnings 7.56B; profit margin 6.11%31 Dec 202231 Dec 2023: revenue 134.60B; earnings 20.32B; profit margin 15.09%31 Dec 202331 Dec 2024: revenue 133.13B; earnings 23.76B; profit margin 17.85%31 Dec 202431 Dec 2025: revenue 129.08B; earnings 5.59B; profit margin 4.33%31 Dec 2025

Revenue vs. Earnings

USD

31 Dec 2018 ■ Revenue 3.94B* ■ Earnings 0.30B* — Profit margin 7.58%*

-0.49B6.6%1.20B19.5%2.90B32.3%4.60B45.2%31 Dec 2012: revenue 1.04B*; earnings 0.46B*; profit margin 44.21%*; Revenue: Annual amount − nine-month amount; Earnings: Annual amount − nine-month amount; period 2012-10-01 to 2012-12-31; USD.31 Dec 201230 Sept 2018: revenue 4.11B; earnings 1.80B; profit margin 43.96%30 Sept 201831 Dec 2018: revenue 3.94B*; earnings 0.30B*; profit margin 7.58%*; Revenue: Annual amount − nine-month amount; Earnings: Annual amount − nine-month amount; period 2018-10-01 to 2018-12-31; USD.31 Dec 2018

31 Dec 2025 ■ Revenue 18.46B ■ Earnings 0.80B — Profit margin 4.33%

-2.27B3.3%5.56B8.5%13.40B13.7%21.23B18.8%31 Dec 2022: revenue 17.93B; earnings 1.10B; profit margin 6.11%31 Dec 202231 Dec 2023: revenue 18.96B; earnings 2.86B; profit margin 15.09%31 Dec 202331 Dec 2024: revenue 18.24B; earnings 3.25B; profit margin 17.85%31 Dec 202431 Dec 2025: revenue 18.46B; earnings 0.80B; profit margin 4.33%31 Dec 2025

Analyst insights

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RatingsBuyHoldSellOther ratingsLast CloseAverage TargetUpsideHigh TargetLow Target
(m)(m)(m)(m)(m)$81.92(m)(m)(m)(m)
Past 12 Months12 Month ForecastLast Close$81.92High(m)Average(m)Low(m)2025-11-062026-11-06

Recent news

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(m)

YouTube videos mentioning BIDU

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(m)

Statistics

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Retained observations as of 2026-11-12; financial period ending (m).

Forward P/E
(m)
PEG ratio · 5-year expected
(m)
Shares held by insiders
(m)
Insider transactions · change (%)
(m)
Shares held by institutions
(m)
Institutional transactions · change (%)
(m)
Diluted EPS · 12 month
(m)
EPS estimate · next quarter
(m)
EPS estimate · next year
(m)
EPS growth · current annual estimate
(m)
EPS growth · next annual estimate
(m)
EPS growth · next 5 years expected
(m)
EPS growth · past 3 years annualized
(m)
EPS growth · past 5 years annualized
(m)
EPS change · 12 months vs prior year
(m)
EPS change · latest quarter vs previous quarter
(m)
Latest earnings report date
(m)
EPS surprise · latest reported quarter
(m)
Net income · 12 month
(m)
Profit margin
(m)
Return on assets · 12 month
(m)
Stock compensation expense · all employees · 12 months
(m)
Named executive and board stock awards · latest fiscal year
(m)
Index membership
(m)
Employees
(m)
IPO date
(m)
Options available
(m)
Shortable
(m)
Analyst recommendation
(m)
Analyst target price
(m)
Price volatility · week
(m)
Price volatility · month
(m)
Average true range · 14 sessions
(m)
Relative strength index · 14 sessions
(m)
Relative volume
(m)
Average daily volume
2.52M
Latest session volume
(m)
Last session value
(m)
30 days ago session value
(m)
1 year ago session value
(m)
Number of trades
(m)
Total return · week
-6.19%*
Total return · month
-10.72%*
Total return · quarter
-22.70%*
Total return · half year
-19.80%*
Total return · year to date
-33.64%*
Total return · 1 year
-35.70%*
Total return · 3 years
-35.46%*
Total return · 5 years
-42.92%*
Market cap
(m)
Book value per share · latest quarter
(m)
Price / cash · latest quarter
(m)
Enterprise value
(m)
Enterprise value / revenue
(m)
Enterprise value / EBITDA
(m)
Dividend · 12 months per share
(m)
Dividend ex-date
(m)
Next dividend ex-date
(m)
Next dividend amount per share
(m)
Dividend growth · 3 years annualized
(m)
Dividend growth · 5 years annualized
(m)
Revenue · 12 month
(m)
Revenue growth · past 3 years annualized
(m)
Revenue growth · past 5 years annualized
(m)
Revenue change · 12 months vs prior year
(m)
Revenue change · latest quarter vs previous quarter
(m)
Revenue surprise · latest reported quarter
(m)
Levered free cash flow · 12 month
(m)
Debt / equity · latest quarter
(m)
Long-term debt / equity · latest quarter
(m)
Return on equity · 12 month
(m)
Return on invested capital · 12 months
(m)
Previous close
(m)
Latest closing price
(m)
Latest session change (%)
(m)
52-week high
(m)
52-week low
(m)
Price vs 20-session moving average
(m)
Price vs 50-session moving average
(m)
Price vs 200-session moving average
(m)
Float shares
(m)
Short float (%)
(m)
Short ratio (days to cover)
(m)
Short interest (shares)
(m)

Five-year projected P/E and P/S repeat the preceding five-year EPS and revenue CAGR, holding current price and market cap constant. Hover a calculated row for its formula. Net assets = assets − debt − payables − deferred revenue − obligations due within 1 year − obligations due after 1 year.

Holders breakdown

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BreakdownOwnership
(m)Shares held by all insiders
(m)Shares held by institutions
(m)Float held by institutions
(m)Institutions holding shares

Other holders

(m)

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Insider holders

(m)

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Top institutional holders

(m)

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Top mutual fund holders

(m)

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Baidu, Inc. Overview

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(m)

(m)

SEC CIK
1329099
Industry (SIC)
7370 Services-Computer Programming, Data Processing, Etc.
Country of operation
China
Business address
BAIDU CAMPUS, NO. 10 SHANGDI 10TH STREET, HAIDIAN DISTRICT, BEIJING, China, 100085, China
Fiscal year end
1231
Phone
(86-10)59928888