Baidu, Inc. Advertising Expense
Baidu, Inc. (BIDU) reported Advertising Expense of CNY 385.06 million for the 12-month period ending 2014-12-31, per its 20-F filed 2015-03-27.
Discontinued › Expense Statement › Operating Expenses
us-gaap:AdvertisingExpense · last filed 2015-03-27
CNY
| Period end | Advertising Expense 12 month |
|---|---|
| 2014-12-31 | 385.06M CNY 20-F · filed 2015-03-27 |
| 2013-12-31 | 191.61M CNY 20-F · filed 2015-03-27 |
| 2012-12-31 | 326.83M CNY 20-F · filed 2015-03-27 |
| 2011-12-31 | 157.10M CNY 20-F · filed 2014-03-28 |
| 2010-12-31 | 74.76M CNY 20-F · filed 2013-03-27 |
| 2009-12-31 | 77.80M CNY 20-F · filed 2012-03-29 |
| 2008-12-31 | 29.22M CNY 20-F · filed 2011-03-29 |
USD
| Period end | Advertising Expense 12 month |
|---|---|
| 2014-12-31 | $62.06M 20-F · filed 2015-03-27 |
| 2013-12-31 | $31.65M 20-F · filed 2014-03-28 |
| 2012-12-31 | $52.46M 20-F · filed 2013-03-27 |
| 2011-12-31 | $24.96M 20-F · filed 2012-03-29 |
| 2010-12-31 | $11.33M 20-F · filed 2011-03-29 |