BEAM INC Advertising Expense
BEAM INC reported Advertising Expense of $338.60 million for the 12-month period ending 2013-12-31, per its 10-K filed 2014-02-18.
Discontinued › Expense Statement › Operating Expenses
us-gaap:AdvertisingExpense · last filed 2014-02-18
- BEAM INC advertising expense for fiscal 2013 was $338.60M, a 1.01% increase from fiscal 2012.
- BEAM INC advertising expense for fiscal 2012 was $335.20M, a 10.88% increase from fiscal 2011.
- BEAM INC advertising expense for fiscal 2011 was $302.30M, a 20.10% increase from fiscal 2010.
- BEAM INC advertising expense for fiscal 2010 was $251.70M, a 11.03% increase from fiscal 2009.
| Period end | Advertising Expense 12 month | Advertising Expense 12 month as first filed |
|---|---|---|
| 2013-12-31 | $338.60M 10-K · filed 2014-02-18 | |
| 2012-12-31 | $335.20M 10-K · filed 2014-02-18 | |
| 2011-12-31 | $302.30M 10-K · filed 2014-02-18 | |
| 2010-12-31 | $251.70M 10-K · filed 2013-02-26 | $681.60M 10-K · filed 2011-02-23 |
| 2009-12-31 | $226.70M 10-K · filed 2012-02-29 | $629.20M 10-K · filed 2011-02-23 |
| 2008-12-31 | $705.50M 10-K · filed 2011-02-23 |