BATH & BODY WORKS, INC. Advertising Expense
BATH & BODY WORKS, INC. (BBWI) reported Advertising Expense of $255.00 million for the 12-month period ending 2026-01-31, per its 10-K filed 2026-03-12.
Financial Statements › Expense Statement › Operating Expenses
us-gaap:AdvertisingExpense · last filed 2026-03-12
- BATH & BODY WORKS, INC. advertising expense for fiscal 2026 was $255.00M, a 5.37% increase from fiscal 2025.
- BATH & BODY WORKS, INC. advertising expense for fiscal 2025 was $242.00M, a 34.44% increase from fiscal 2024.
- BATH & BODY WORKS, INC. advertising expense for fiscal 2024 was $180.00M, a 8.43% increase from fiscal 2023.
- BATH & BODY WORKS, INC. advertising expense for fiscal 2023 was $166.00M, a 0.00% change from fiscal 2022.
| Period end | Advertising Expense 12 month | Advertising Expense 12 month as first filed |
|---|---|---|
| 2026-01-31 | $255.00M 10-K · filed 2026-03-12 | |
| 2025-02-01 | $242.00M 10-K · filed 2026-03-12 | |
| 2024-02-03 | $180.00M 10-K · filed 2026-03-12 | |
| 2023-01-28 | $166.00M 10-K · filed 2025-03-14 | |
| 2022-01-29 | $166.00M 10-K · filed 2024-03-22 | |
| 2021-01-30 | $112.00M 10-K · filed 2023-03-17 | $352.00M 10-K · filed 2021-03-19 |
| 2020-02-01 | $122.00M 10-K · filed 2022-03-18 | $428.00M 10-K · filed 2020-03-30 |
| 2019-02-02 | $476.00M 10-K · filed 2021-03-19 | |
| 2018-02-03 | $383.00M 10-K · filed 2020-03-30 | |
| 2017-01-28 | $325.00M 10-K · filed 2019-03-22 | |
| 2016-01-30 | $414.00M 10-K · filed 2018-03-23 | |
| 2015-01-31 | $436.00M 10-K · filed 2017-03-17 | |
| 2014-02-01 | $452.00M 10-K · filed 2016-03-18 | |
| 2013-02-02 | $460.00M 10-K · filed 2015-03-20 | |
| 2012-01-28 | $474.00M 10-K · filed 2014-03-21 | |
| 2011-01-29 | $473.00M 10-K · filed 2013-03-22 | |
| 2010-01-30 | $459.00M 10-K · filed 2012-03-23 | |
| 2009-01-31 | $502.00M 10-K · filed 2011-03-18 |
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