Alibaba Group Holding Limited Selling and Marketing Expense
Alibaba Group Holding Limited (BBAAY) reported Selling and Marketing Expense of CNY 245.02 billion for the 12-month period ending 2026-03-31, per its 20-F filed 2026-05-20.
Financial Statements › Expense Statement › Operating Expenses
us-gaap:SellingAndMarketingExpense · last filed 2026-05-20
CNY
| Period end | Selling and Marketing Expense 6 month | Selling and Marketing Expense 12 month |
|---|---|---|
| 2026-03-31 | 245.02B CNY 20-F · filed 2026-05-20 | |
| 2025-03-31 | 144.02B CNY 20-F · filed 2026-05-20 | |
| 2024-03-31 | 115.14B CNY 20-F · filed 2026-05-20 | |
| 2023-03-31 | 103.50B CNY 20-F · filed 2025-06-26 | |
| 2022-03-31 | 119.80B CNY 20-F · filed 2024-05-23 | |
| 2021-03-31 | 81.52B CNY 20-F · filed 2023-07-21 | |
| 2020-09-30 | 31.02B CNY 6-K · filed 2021-02-02 | |
| 2020-03-31 | 50.67B CNY 20-F · filed 2022-07-26 | |
| 2019-09-30 | 22.69B CNY 6-K · filed 2021-02-02 | |
| 2019-03-31 | 39.78B CNY 20-F · filed 2021-07-27 | |
| 2018-03-31 | 27.30B CNY 6-K · filed 2021-02-02 | |
| 2017-03-31 | 16.31B CNY 6-K · filed 2019-11-13 | |
| 2016-03-31 | 11.31B CNY 20-F · filed 2018-07-27 | |
| 2015-03-31 | 8.51B CNY 6-K · filed 2017-11-24 | |
| 2014-03-31 | 4.54B CNY 20-F · filed 2016-05-24 | |
| 2013-03-31 | 3.61B CNY 20-F · filed 2015-06-25 |
USD
| Period end | Selling and Marketing Expense 6 month | Selling and Marketing Expense 12 month |
|---|---|---|
| 2026-03-31 | $35.52B 20-F · filed 2026-05-20 | |
| 2025-03-31 | $19.85B 20-F · filed 2025-06-26 | |
| 2024-03-31 | $15.95B 20-F · filed 2024-05-23 | |
| 2023-03-31 | $15.07B 20-F · filed 2023-07-21 | |
| 2022-03-31 | $18.90B 20-F · filed 2022-07-26 | |
| 2021-03-31 | $12.44B 20-F · filed 2021-07-27 | |
| 2020-09-30 | $4.57B 6-K · filed 2021-02-02 | |
| 2020-03-31 | $7.16B 6-K · filed 2021-02-02 | |
| 2019-03-31 | $5.93B 6-K · filed 2019-11-13 | |
| 2018-03-31 | $4.35B 20-F · filed 2018-07-27 | |
| 2017-03-31 | $2.37B 6-K · filed 2017-11-24 | |
| 2016-03-31 | $1.75B 20-F · filed 2016-05-24 | |
| 2015-03-31 | $1.37B 20-F · filed 2015-06-25 |