Alibaba Group Holding Limited Marketing and Advertising Expense
Alibaba Group Holding Limited (BBAAY) reported Marketing and Advertising Expense of CNY 214.25 billion for the 12-month period ending 2026-03-31, per its 20-F filed 2026-05-20.
Financial Statements › Expense Statement › Operating Expenses
us-gaap:MarketingAndAdvertisingExpense · last filed 2026-05-20
| Period end | Marketing and Advertising Expense 12 month |
|---|---|
| 2026-03-31 | 214.25B CNY 20-F · filed 2026-05-20 |
| 2025-03-31 | 113.57B CNY 20-F · filed 2026-05-20 |
| 2024-03-31 | 88.22B CNY 20-F · filed 2026-05-20 |
| 2023-03-31 | 76.82B CNY 20-F · filed 2025-06-26 |
| 2022-03-31 | 91.10B CNY 20-F · filed 2024-05-23 |
| 2021-03-31 | 57.07B CNY 20-F · filed 2023-07-21 |
| 2020-03-31 | 30.95B CNY 20-F · filed 2022-07-26 |
| 2019-03-31 | 22.01B CNY 20-F · filed 2021-07-27 |
| 2018-03-31 | 16.81B CNY 6-K · filed 2021-02-02 |
| 2017-03-31 | 8.80B CNY 6-K · filed 2019-11-13 |
| 2016-03-31 | 5.52B CNY 20-F · filed 2018-07-27 |
| 2015-03-31 | 4.09B CNY 6-K · filed 2017-11-24 |
| 2014-03-31 | 2.02B CNY 20-F · filed 2016-05-24 |
| 2013-03-31 | 1.31B CNY 20-F · filed 2015-06-25 |