Atour Lifestyle Holdings Limited Selling and Marketing Expense
Atour Lifestyle Holdings Limited (ATAT) reported Selling and Marketing Expense of CNY 1.49 billion for the 12-month period ending 2025-12-31, per its 20-F filed 2026-04-17.
Financial Statements › Expense Statement › Operating Expenses
us-gaap:SellingAndMarketingExpense · last filed 2026-04-17
- Atour Lifestyle Holdings Limited selling and marketing expense for the quarter ending 2024-03-31 was 174.71M CNY, a 211.93% increase year-over-year.
- Atour Lifestyle Holdings Limited selling and marketing expense for the quarter ending 2023-12-31 was 206.91M CNY, a 283.23% increase year-over-year.
- Atour Lifestyle Holdings Limited selling and marketing expense for the quarter ending 2023-03-31 was 56.01M CNY.
- Atour Lifestyle Holdings Limited selling and marketing expense for the quarter ending 2022-12-31 was 53.99M CNY.
CNY
| Period end | Selling and Marketing Expense 3 month | Selling and Marketing Expense 6 month | Selling and Marketing Expense 9 month | Selling and Marketing Expense 12 month |
|---|---|---|---|---|
| 2025-12-31 | 1.49B CNY 20-F · filed 2026-04-17 | |||
| 2024-12-31 | 972.86M CNY 20-F · filed 2026-04-17 | |||
| 2024-03-31 | 174.71M CNY 6-K · filed 2024-06-10 | 381.62M CNY derived: sum of 2 quarters · filed 2026-04-17 | ||
| 2023-12-31 | 206.91M CNY derived: 20-F 12 month − 6-K 9 month · filed 2026-04-17 | 469.60M CNY 20-F · filed 2026-04-17 | ||
| 2023-09-30 | 262.68M CNY 6-K · filed 2023-12-04 | |||
| 2023-03-31 | 56.01M CNY 6-K · filed 2024-06-10 | 110.00M CNY derived: sum of 2 quarters · filed 2025-04-25 | ||
| 2022-12-31 | 53.99M CNY derived: 20-F 12 month − 6-K 9 month · filed 2025-04-25 | 139.93M CNY 20-F · filed 2025-04-25 | ||
| 2022-09-30 | 85.94M CNY 6-K · filed 2023-12-04 | |||
| 2021-12-31 | 124.21M CNY 20-F · filed 2024-04-26 | |||
| 2020-12-31 | 70.97M CNY 20-F · filed 2023-04-28 |
USD
| Period end | Selling and Marketing Expense 3 month | Selling and Marketing Expense 6 month | Selling and Marketing Expense 9 month | Selling and Marketing Expense 12 month |
|---|---|---|---|---|
| 2025-12-31 | $213.02M 20-F · filed 2026-04-17 | |||
| 2024-12-31 | $133.28M 20-F · filed 2025-04-25 | |||
| 2024-03-31 | $24.20M 6-K · filed 2024-06-10 | $54.33M derived: sum of 2 quarters · filed 2024-06-10 | ||
| 2023-12-31 | $30.14M derived: 20-F 12 month − 6-K 9 month · filed 2024-04-26 | $66.14M 20-F · filed 2024-04-26 | ||
| 2023-09-30 | $36.00M 6-K · filed 2023-12-04 | |||
| 2022-12-31 | $20.29M 20-F · filed 2023-04-28 |