AppFolio, Inc. Selling and Marketing Expense
AppFolio, Inc. (APPF) reported Selling and Marketing Expense of $43.94 million for the 3-month period ending 2026-06-30, per its 10-Q filed 2026-07-23.
Financial Statements › Expense Statement › Operating Expenses
us-gaap:SellingAndMarketingExpense · last filed 2026-07-23
- AppFolio, Inc. selling and marketing expense for the quarter ending 2026-06-30 was $43.94M, a 19.49% increase year-over-year.
- AppFolio, Inc. selling and marketing expense for the quarter ending 2026-03-31 was $37.50M, a 20.75% increase year-over-year.
- AppFolio, Inc. selling and marketing expense for the quarter ending 2025-12-31 was $40.16M, a 20.11% increase year-over-year.
- AppFolio, Inc. selling and marketing expense for the quarter ending 2025-09-30 was $35.91M, a 41.35% increase year-over-year.
- AppFolio, Inc. selling and marketing expense for fiscal 2025 was $143.90M, a 30.12% increase from fiscal 2024.
- AppFolio, Inc. selling and marketing expense for fiscal 2024 was $110.60M, a 2.78% increase from fiscal 2023.
- AppFolio, Inc. selling and marketing expense for fiscal 2023 was $107.60M, a 0.19% increase from fiscal 2022.
- AppFolio, Inc. selling and marketing expense for fiscal 2022 was $107.40M, a 46.72% increase from fiscal 2021.
| Period end | Selling and Marketing Expense 3 month | Selling and Marketing Expense 6 month | Selling and Marketing Expense 9 month | Selling and Marketing Expense 12 month |
|---|---|---|---|---|
| 2026-06-30 | $43.94M 10-Q · filed 2026-07-23 | $81.44M 10-Q · filed 2026-07-23 | $121.60M derived: sum of 3 quarters · filed 2026-07-23 | $157.52M derived: sum of 4 quarters · filed 2026-07-23 |
| 2026-03-31 | $37.50M 10-Q · filed 2026-04-23 | $77.66M derived: sum of 2 quarters · filed 2026-04-23 | $113.57M derived: sum of 3 quarters · filed 2026-04-23 | $150.35M derived: sum of 4 quarters · filed 2026-07-23 |
| 2025-12-31 | $40.16M derived: 10-K 12 month − 10-Q 9 month · filed 2026-02-05 | $76.07M derived: sum of 2 quarters · filed 2026-02-05 | $112.85M derived: sum of 3 quarters · filed 2026-07-23 | $143.90M 10-K · filed 2026-02-05 |
| 2025-09-30 | $35.91M 10-Q · filed 2025-10-30 | $72.69M derived: sum of 2 quarters · filed 2026-07-23 | $103.75M 10-Q · filed 2025-10-30 | $137.18M derived: sum of 4 quarters · filed 2026-07-23 |
| 2025-06-30 | $36.78M 10-Q · filed 2026-07-23 | $67.83M 10-Q · filed 2026-07-23 | $101.27M derived: sum of 3 quarters · filed 2026-07-23 | $126.67M derived: sum of 4 quarters · filed 2026-07-23 |
| 2025-03-31 | $31.06M 10-Q · filed 2026-04-23 | $64.49M derived: sum of 2 quarters · filed 2026-04-23 | $89.90M derived: sum of 3 quarters · filed 2026-04-23 | $117.20M derived: sum of 4 quarters · filed 2026-04-23 |
| 2024-12-31 | $33.44M derived: 10-K 12 month − 10-Q 9 month · filed 2026-02-05 | $58.84M derived: sum of 2 quarters · filed 2026-02-05 | $86.14M derived: sum of 3 quarters · filed 2026-02-05 | $110.60M 10-K · filed 2026-02-05 |
| 2024-09-30 | $25.41M 10-Q · filed 2025-10-30 | $52.71M derived: sum of 2 quarters · filed 2025-10-30 | $77.16M 10-Q · filed 2025-10-30 | $98.66M derived: sum of 4 quarters · filed 2026-02-05 |
| 2024-06-30 | $27.30M 10-Q · filed 2025-07-31 | $51.76M 10-Q · filed 2025-07-31 | $73.26M derived: sum of 3 quarters · filed 2026-02-05 | $102.96M derived: sum of 4 quarters · filed 2026-02-05 |
| 2024-03-31 | $24.45M 10-Q · filed 2025-04-24 | $45.96M derived: sum of 2 quarters · filed 2026-02-05 | $75.66M derived: sum of 3 quarters · filed 2026-02-05 | $102.66M derived: sum of 4 quarters · filed 2026-02-05 |
| 2023-12-31 | $21.50M derived: 10-K 12 month − 10-Q 9 month · filed 2026-02-05 | $51.20M derived: sum of 2 quarters · filed 2026-02-05 | $78.20M derived: sum of 3 quarters · filed 2026-02-05 | $107.60M 10-K · filed 2026-02-05 |
| 2023-09-30 | $29.70M 10-Q · filed 2024-10-25 | $56.70M derived: sum of 2 quarters · filed 2024-10-25 | $86.10M 10-Q · filed 2024-10-25 | $115.94M derived: sum of 4 quarters · filed 2025-02-06 |
| 2023-06-30 | $27.00M 10-Q · filed 2024-07-26 | $56.40M 10-Q · filed 2024-07-26 | $86.24M derived: sum of 3 quarters · filed 2025-02-06 | $111.88M derived: sum of 4 quarters · filed 2025-02-06 |
| 2023-03-31 | $29.40M 10-Q · filed 2024-04-26 | $59.24M derived: sum of 2 quarters · filed 2025-02-06 | $84.88M derived: sum of 3 quarters · filed 2025-02-06 | $111.88M derived: sum of 4 quarters · filed 2025-02-06 |
| 2022-12-31 | $29.84M derived: 10-K 12 month − 10-Q 9 month · filed 2025-02-06 | $55.48M derived: sum of 2 quarters · filed 2025-02-06 | $82.48M derived: sum of 3 quarters · filed 2025-02-06 | $107.40M 10-K · filed 2025-02-06 |
| 2022-09-30 | $25.64M 10-Q · filed 2023-10-27 | $52.64M derived: sum of 2 quarters · filed 2023-10-27 | $77.56M 10-Q · filed 2023-10-27 | $97.50M derived: sum of 4 quarters · filed 2024-02-01 |
| 2022-06-30 | $27.00M 10-Q · filed 2023-07-28 | $51.91M 10-Q · filed 2023-07-28 | $71.86M derived: sum of 3 quarters · filed 2024-02-01 | $91.22M derived: sum of 4 quarters · filed 2024-02-01 |
| 2022-03-31 | $24.92M 10-Q · filed 2023-04-28 | $44.86M derived: sum of 2 quarters · filed 2024-02-01 | $64.23M derived: sum of 3 quarters · filed 2024-02-01 | $81.94M derived: sum of 4 quarters · filed 2024-02-01 |
| 2021-12-31 | $19.95M derived: 10-K 12 month − 10-Q 9 month · filed 2024-02-01 | $39.31M derived: sum of 2 quarters · filed 2024-02-01 | $57.02M derived: sum of 3 quarters · filed 2024-02-01 | $73.20M 10-K · filed 2024-02-01 |
| 2021-09-30 | $19.36M 10-Q · filed 2022-10-28 | $37.08M derived: sum of 2 quarters · filed 2022-10-28 | $53.26M 10-Q · filed 2022-10-28 | $68.58M derived: sum of 4 quarters · filed 2023-02-09 |
| 2021-06-30 | $17.71M 10-Q · filed 2022-07-29 | $33.89M 10-Q · filed 2022-07-29 | $49.22M derived: sum of 3 quarters · filed 2023-02-09 | $64.11M derived: sum of 4 quarters · filed 2023-02-09 |
| 2021-03-31 | $16.18M 10-Q · filed 2022-05-09 | $31.51M derived: sum of 2 quarters · filed 2023-02-09 | $46.40M derived: sum of 3 quarters · filed 2023-02-09 | $60.12M derived: sum of 4 quarters · filed 2023-02-09 |
| 2020-12-31 | $15.33M derived: 10-K 12 month − 10-Q 9 month · filed 2023-02-09 | $30.22M derived: sum of 2 quarters · filed 2023-02-09 | $43.94M derived: sum of 3 quarters · filed 2023-02-09 | $58.45M 10-K · filed 2023-02-09 |
| 2020-09-30 | $14.89M 10-Q · filed 2021-11-08 | $28.61M derived: sum of 2 quarters · filed 2021-11-08 | $43.12M 10-Q · filed 2021-11-08 | $57.56M derived: sum of 4 quarters · filed 2022-02-28 |
| 2020-06-30 | $13.72M 10-Q · filed 2021-08-09 | $28.22M 10-Q · filed 2021-08-09 | $42.66M derived: sum of 3 quarters · filed 2022-02-28 | $55.30M derived: sum of 4 quarters · filed 2022-02-28 |
| 2020-03-31 | $14.51M 10-Q · filed 2021-05-10 | $28.95M derived: sum of 2 quarters · filed 2022-02-28 | $41.58M derived: sum of 3 quarters · filed 2022-02-28 | $54.81M derived: sum of 4 quarters · filed 2022-02-28 |
| 2019-12-31 | $14.44M derived: 10-K 12 month − 10-Q 9 month · filed 2022-02-28 | $27.08M derived: sum of 2 quarters · filed 2022-02-28 | $40.31M derived: sum of 3 quarters · filed 2022-02-28 | $51.53M 10-K · filed 2022-02-28 |
| 2019-09-30 | $12.64M 10-Q · filed 2020-11-09 | $25.87M derived: sum of 2 quarters · filed 2020-11-09 | $37.09M 10-Q · filed 2020-11-09 | $46.66M derived: sum of 4 quarters · filed 2021-03-01 |
| 2019-06-30 | $13.23M 10-Q · filed 2020-08-03 | $24.45M 10-Q · filed 2020-08-03 | $34.03M derived: sum of 3 quarters · filed 2021-03-01 | $42.71M derived: sum of 4 quarters · filed 2021-03-01 |
| 2019-03-31 | $11.22M 10-Q · filed 2020-05-04 | $20.80M derived: sum of 2 quarters · filed 2021-03-01 | $29.48M derived: sum of 3 quarters · filed 2021-03-01 | $37.10M derived: sum of 4 quarters · filed 2021-03-01 |
| 2018-12-31 | $9.58M derived: 10-K 12 month − 10-Q 9 month · filed 2021-03-01 | $18.26M derived: sum of 2 quarters · filed 2021-03-01 | $25.88M derived: sum of 3 quarters · filed 2021-03-01 | $33.29M 10-K · filed 2021-03-01 |
| 2018-09-30 | $8.68M 10-Q · filed 2019-10-28 | $16.31M derived: sum of 2 quarters · filed 2019-10-28 | $23.71M 10-Q · filed 2019-10-28 | $30.86M derived: sum of 4 quarters · filed 2020-03-02 |
| 2018-06-30 | $7.63M 10-Q · filed 2019-07-29 | $15.03M 10-Q · filed 2019-07-29 | $22.18M derived: sum of 3 quarters · filed 2020-03-02 | $29.44M derived: sum of 4 quarters · filed 2020-03-02 |
| 2018-03-31 | $7.41M 10-Q · filed 2019-05-02 | $14.56M derived: sum of 2 quarters · filed 2020-03-02 | $21.82M derived: sum of 3 quarters · filed 2020-03-02 | $29.01M derived: sum of 4 quarters · filed 2020-03-02 |
| 2017-12-31 | $7.15M derived: 10-K 12 month − 10-Q 9 month · filed 2020-03-02 | $14.41M derived: sum of 2 quarters · filed 2020-03-02 | $21.60M derived: sum of 3 quarters · filed 2020-03-02 | $28.71M 10-K · filed 2020-03-02 |
| 2017-09-30 | $7.26M 10-Q · filed 2018-10-29 | $14.45M derived: sum of 2 quarters · filed 2018-10-29 | $21.56M 10-Q · filed 2018-10-29 | $28.29M derived: sum of 4 quarters · filed 2019-02-28 |
| 2017-06-30 | $7.19M 10-Q · filed 2018-07-30 | $14.30M 10-Q · filed 2018-07-30 | $21.03M derived: sum of 3 quarters · filed 2019-02-28 | $28.01M derived: sum of 4 quarters · filed 2019-02-28 |
| 2017-03-31 | $7.11M 10-Q · filed 2018-04-30 | $13.84M derived: sum of 2 quarters · filed 2019-02-28 | $20.82M derived: sum of 3 quarters · filed 2019-02-28 | $28.38M derived: sum of 4 quarters · filed 2019-02-28 |
| 2016-12-31 | $6.73M derived: 10-K 12 month − 10-Q 9 month · filed 2019-02-28 | $13.71M derived: sum of 2 quarters · filed 2019-02-28 | $21.28M derived: sum of 3 quarters · filed 2019-02-28 | $28.83M 10-K · filed 2019-02-28 |
| 2016-09-30 | $6.98M 10-Q · filed 2017-11-06 | $14.55M derived: sum of 2 quarters · filed 2017-11-06 | $22.10M 10-Q · filed 2017-11-06 | $29.20M derived: sum of 4 quarters · filed 2018-02-26 |
| 2016-06-30 | $7.57M 10-Q · filed 2017-08-07 | $15.12M 10-Q · filed 2017-08-07 | $22.22M derived: sum of 3 quarters · filed 2018-02-26 | $29.25M derived: sum of 4 quarters · filed 2018-02-26 |
| 2016-03-31 | $7.55M 10-Q · filed 2017-05-05 | $14.65M derived: sum of 2 quarters · filed 2018-02-26 | $21.68M derived: sum of 3 quarters · filed 2018-02-26 | $27.92M derived: sum of 4 quarters · filed 2018-02-26 |
| 2015-12-31 | $7.10M derived: 10-K 12 month − 10-Q 9 month · filed 2018-02-26 | $14.13M derived: sum of 2 quarters · filed 2018-02-26 | $20.37M derived: sum of 3 quarters · filed 2018-02-26 | $26.08M 10-K · filed 2018-02-26 |
| 2015-09-30 | $7.03M 10-Q · filed 2016-11-07 | $13.27M derived: sum of 2 quarters · filed 2016-11-07 | $18.98M 10-Q · filed 2016-11-07 | $24.33M derived: sum of 4 quarters · filed 2017-02-27 |
| 2015-06-30 | $6.24M 10-Q · filed 2016-08-08 | $11.95M 10-Q · filed 2016-08-08 | $17.30M derived: sum of 3 quarters · filed 2017-02-27 | $21.62M derived: sum of 4 quarters · filed 2017-02-27 |
| 2015-03-31 | $5.71M 10-Q · filed 2016-05-09 | $11.07M derived: sum of 2 quarters · filed 2017-02-27 | $15.38M derived: sum of 3 quarters · filed 2017-02-27 | $19.09M derived: sum of 4 quarters · filed 2017-02-27 |
| 2014-12-31 | $5.36M derived: 10-K 12 month − 10-Q 9 month · filed 2017-02-27 | $9.67M derived: sum of 2 quarters · filed 2017-02-27 | $13.39M derived: sum of 3 quarters · filed 2017-02-27 | $16.88M 10-K · filed 2017-02-27 |
| 2014-09-30 | $4.31M 10-Q · filed 2015-11-09 | $8.03M derived: sum of 2 quarters · filed 2015-11-09 | $11.52M 10-Q · filed 2015-11-09 | |
| 2014-06-30 | $3.72M 10-Q · filed 2015-08-06 | $7.21M 10-Q · filed 2015-08-06 | ||
| 2013-12-31 | $10.34M 10-K · filed 2016-02-29 |