AppLovin Corporation Selling and Marketing Expense
AppLovin Corporation (APP) reported Selling and Marketing Expense of $63.39 million for the 3-month period ending 2026-06-30, per its 10-Q filed 2026-08-05.
Financial Statements › Expense Statement › Operating Expenses
us-gaap:SellingAndMarketingExpense · last filed 2026-08-05
- AppLovin Corporation selling and marketing expense for the quarter ending 2026-06-30 was $63.39M, a 35.12% increase year-over-year.
- AppLovin Corporation selling and marketing expense for the quarter ending 2026-03-31 was $60.75M, a 2.30% increase year-over-year.
- AppLovin Corporation selling and marketing expense for the quarter ending 2025-12-31 was $48.78M, a 21.33% decline year-over-year.
- AppLovin Corporation selling and marketing expense for the quarter ending 2025-09-30 was $48.58M, a 22.88% decline year-over-year.
- AppLovin Corporation selling and marketing expense for fiscal 2025 was $203.65M, a 19.46% decline from fiscal 2024.
- AppLovin Corporation selling and marketing expense for fiscal 2024 was $252.86M, a 10.89% increase from fiscal 2023.
- AppLovin Corporation selling and marketing expense for fiscal 2023 was $228.03M, a 75.20% decline from fiscal 2022.
- AppLovin Corporation selling and marketing expense for fiscal 2022 was $919.55M, a 18.62% decline from fiscal 2021.
| Period end | Selling and Marketing Expense 3 month | Selling and Marketing Expense 3 month as first filed | Selling and Marketing Expense 6 month | Selling and Marketing Expense 6 month as first filed | Selling and Marketing Expense 9 month | Selling and Marketing Expense 9 month as first filed | Selling and Marketing Expense 12 month | Selling and Marketing Expense 12 month as first filed |
|---|---|---|---|---|---|---|---|---|
| 2026-06-30 | $63.39M 10-Q · filed 2026-08-05 | $124.14M 10-Q · filed 2026-08-05 | $172.92M derived: sum of 3 quarters · filed 2026-08-05 | $221.50M derived: sum of 4 quarters · filed 2026-08-05 | ||||
| 2026-03-31 | $60.75M 10-Q · filed 2026-05-06 | $109.53M derived: sum of 2 quarters · filed 2026-05-06 | $158.10M derived: sum of 3 quarters · filed 2026-05-06 | $205.02M derived: sum of 4 quarters · filed 2026-08-05 | ||||
| 2025-12-31 | $48.78M derived: 10-K 12 month − 10-Q 9 month · filed 2026-02-19 | $97.35M derived: sum of 2 quarters · filed 2026-02-19 | $144.27M derived: sum of 3 quarters · filed 2026-08-05 | $203.65M 10-K · filed 2026-02-19 | ||||
| 2025-09-30 | $48.58M 10-Q · filed 2025-11-05 | $95.49M derived: sum of 2 quarters · filed 2026-08-05 | $154.88M 10-Q · filed 2025-11-05 | $216.88M derived: sum of 4 quarters · filed 2026-08-05 | ||||
| 2025-06-30 | $46.92M 10-Q · filed 2026-08-05 | $106.30M 10-Q · filed 2026-08-05 | $168.30M derived: sum of 3 quarters · filed 2026-08-05 | $231.29M derived: sum of 4 quarters · filed 2026-08-05 | ||||
| 2025-03-31 | $59.38M 10-Q · filed 2026-05-06 | $182.96M 10-Q · filed 2025-05-07 | $121.39M derived: sum of 2 quarters · filed 2026-05-06 | $184.37M derived: sum of 3 quarters · filed 2026-05-06 | $251.34M derived: sum of 4 quarters · filed 2026-05-06 | |||
| 2024-12-31 | $62.00M derived: 10-K 12 month − 10-Q 9 month · filed 2026-02-19 | $124.99M derived: sum of 2 quarters · filed 2026-02-19 | $191.95M derived: sum of 3 quarters · filed 2026-02-19 | $252.86M 10-K · filed 2026-02-19 | $849.21M 10-K · filed 2025-02-27 | |||
| 2024-09-30 | $62.98M 10-Q · filed 2025-11-05 | $205.75M 10-Q · filed 2024-11-06 | $129.95M derived: sum of 2 quarters · filed 2025-11-05 | $190.86M 10-Q · filed 2025-11-05 | $634.55M 10-Q · filed 2024-11-06 | -$23.09M derived: sum of 4 quarters · filed 2026-02-19 | ||
| 2024-06-30 | $66.97M 10-Q · filed 2025-08-06 | $202.11M 10-Q · filed 2024-08-07 | $127.88M 10-Q · filed 2025-08-06 | $428.79M 10-Q · filed 2024-08-07 | -$86.08M derived: sum of 3 quarters · filed 2026-02-19 | $126.27M derived: sum of 4 quarters · filed 2026-02-19 | ||
| 2024-03-31 | $226.69M 10-Q · filed 2025-05-07 | -$153.04M derived: sum of 2 quarters · filed 2026-02-19 | $59.31M derived: sum of 3 quarters · filed 2026-02-19 | $251.74M derived: sum of 4 quarters · filed 2026-02-19 | ||||
| 2023-12-31 | -$379.73M derived: 10-K 12 month − 10-Q 9 month · filed 2026-02-19 | -$167.38M derived: sum of 2 quarters · filed 2026-02-19 | $25.05M derived: sum of 3 quarters · filed 2026-02-19 | $228.03M 10-K · filed 2026-02-19 | $830.72M 10-K · filed 2024-02-26 | |||
| 2023-09-30 | $212.35M 10-Q · filed 2024-11-06 | $404.78M derived: sum of 2 quarters · filed 2024-11-06 | $607.75M 10-Q · filed 2024-11-06 | $808.29M derived: sum of 4 quarters · filed 2025-02-27 | ||||
| 2023-06-30 | $192.43M 10-Q · filed 2024-08-07 | $395.40M 10-Q · filed 2024-08-07 | $595.94M derived: sum of 3 quarters · filed 2025-02-27 | $792.72M derived: sum of 4 quarters · filed 2025-02-27 | ||||
| 2023-03-31 | $202.98M 10-Q · filed 2024-05-08 | $403.51M derived: sum of 2 quarters · filed 2025-02-27 | $600.30M derived: sum of 3 quarters · filed 2025-02-27 | $832.39M derived: sum of 4 quarters · filed 2025-02-27 | ||||
| 2022-12-31 | $200.54M derived: 10-K 12 month − 10-Q 9 month · filed 2025-02-27 | $397.32M derived: sum of 2 quarters · filed 2025-02-27 | $629.42M derived: sum of 3 quarters · filed 2025-02-27 | $919.55M 10-K · filed 2025-02-27 | ||||
| 2022-09-30 | $196.78M 10-Q · filed 2023-11-08 | $428.88M derived: sum of 2 quarters · filed 2023-11-08 | $719.01M 10-Q · filed 2023-11-08 | $1.03B derived: sum of 4 quarters · filed 2024-02-26 | ||||
| 2022-06-30 | $232.10M 10-Q · filed 2023-08-09 | $522.23M 10-Q · filed 2023-08-09 | $835.92M derived: sum of 3 quarters · filed 2024-02-26 | $1.12B derived: sum of 4 quarters · filed 2024-02-26 | ||||
| 2022-03-31 | $290.13M 10-Q · filed 2023-05-10 | $603.83M derived: sum of 2 quarters · filed 2024-02-26 | $889.05M derived: sum of 3 quarters · filed 2024-02-26 | $1.15B derived: sum of 4 quarters · filed 2024-02-26 | ||||
| 2021-12-31 | $313.69M derived: 10-K 12 month − 10-Q 9 month · filed 2024-02-26 | $598.92M derived: sum of 2 quarters · filed 2024-02-26 | $864.38M derived: sum of 3 quarters · filed 2024-02-26 | $1.13B 10-K · filed 2024-02-26 | ||||
| 2021-09-30 | $285.22M 10-Q · filed 2022-11-10 | $550.69M derived: sum of 2 quarters · filed 2022-11-10 | $816.20M 10-Q · filed 2022-11-10 | $1.03B derived: sum of 4 quarters · filed 2023-02-28 | ||||
| 2021-06-30 | $265.46M 10-Q · filed 2022-08-12 | $530.98M 10-Q · filed 2022-08-12 | $741.77M derived: sum of 3 quarters · filed 2023-02-28 | $894.79M derived: sum of 4 quarters · filed 2023-02-28 | ||||
| 2021-03-31 | $265.51M 10-Q · filed 2022-05-13 | $476.31M derived: sum of 2 quarters · filed 2023-02-28 | $629.32M derived: sum of 3 quarters · filed 2023-02-28 | $764.64M derived: sum of 4 quarters · filed 2023-02-28 | ||||
| 2020-12-31 | $210.80M derived: 10-K 12 month − 10-Q 9 month · filed 2023-02-28 | $363.81M derived: sum of 2 quarters · filed 2023-02-28 | $499.13M derived: sum of 3 quarters · filed 2023-02-28 | $627.80M 10-K · filed 2023-02-28 | ||||
| 2020-09-30 | $153.01M 10-Q · filed 2021-11-12 | $288.33M derived: sum of 2 quarters · filed 2021-11-12 | $417.00M 10-Q · filed 2021-11-12 | |||||
| 2020-06-30 | $135.32M 10-Q · filed 2021-08-13 | $263.99M 10-Q · filed 2021-08-13 | ||||||
| 2020-03-31 | $128.67M 10-Q · filed 2021-05-14 | |||||||
| 2019-12-31 | $481.78M 10-K · filed 2022-03-11 |