Zhihu Inc. Selling and Marketing Expense
Zhihu Inc. (ZHIHF) reported Selling and Marketing Expense of CNY 1.25 billion for the 12-month period ending 2025-12-31, per its 20-F filed 2026-04-17.
Financial Statements › Expense Statement › Operating Expenses
us-gaap:SellingAndMarketingExpense · last filed 2026-04-17
CNY
| Period end | Selling and Marketing Expense 12 month |
|---|---|
| 2025-12-31 | 1.25B CNY 20-F · filed 2026-04-17 |
| 2024-12-31 | 1.60B CNY 20-F · filed 2026-04-17 |
| 2023-12-31 | 2.05B CNY 20-F · filed 2026-04-17 |
| 2022-12-31 | 2.03B CNY 20-F · filed 2025-04-15 |
| 2021-12-31 | 1.63B CNY 20-F · filed 2024-04-26 |
| 2020-12-31 | 734.75M CNY 20-F · filed 2023-04-28 |
| 2019-12-31 | 766.47M CNY 20-F · filed 2022-04-08 |
USD
| Period end | Selling and Marketing Expense 12 month |
|---|---|
| 2025-12-31 | $179.07M 20-F · filed 2026-04-17 |
| 2024-12-31 | $219.09M 20-F · filed 2025-04-15 |
| 2023-12-31 | $288.47M 20-F · filed 2024-04-26 |
| 2022-12-31 | $293.81M 20-F · filed 2023-04-28 |
| 2021-12-31 | $256.52M 20-F · filed 2022-04-08 |