Zhihu Inc. Advertising Expense
Zhihu Inc. (ZH) reported Advertising Expense of CNY 570.30 million for the 12-month period ending 2025-12-31, per its 20-F filed 2026-04-17.
Financial Statements › Expense Statement › Operating Expenses
us-gaap:AdvertisingExpense · last filed 2026-04-17
| Period end | Advertising Expense 12 month |
|---|---|
| 2025-12-31 | 570.30M CNY 20-F · filed 2026-04-17 |
| 2024-12-31 | 350.40M CNY 20-F · filed 2026-04-17 |
| 2023-12-31 | 721.90M CNY 20-F · filed 2026-04-17 |
| 2022-12-31 | 967.40M CNY 20-F · filed 2025-04-15 |
| 2021-12-31 | 782.60M CNY 20-F · filed 2024-04-26 |
| 2020-12-31 | 311.00M CNY 20-F · filed 2023-04-28 |
| 2019-12-31 | 350.20M CNY 20-F · filed 2022-04-08 |