ZALE CORP Advertising Expense
ZALE CORP reported Advertising Expense of $83.60 million for the 12-month period ending 2013-07-31, per its 10-K filed 2013-09-27.
Discontinued › Expense Statement › Operating Expenses
us-gaap:AdvertisingExpense · last filed 2013-09-27
- ZALE CORP advertising expense for fiscal 2013 was $83.60M, a 11.53% decline from fiscal 2012.
- ZALE CORP advertising expense for fiscal 2012 was $94.50M, a 23.53% increase from fiscal 2011.
- ZALE CORP advertising expense for fiscal 2011 was $76.50M, a 0.92% increase from fiscal 2010.
- ZALE CORP advertising expense for fiscal 2010 was $75.80M.
| Period end | Advertising Expense 12 month |
|---|---|
| 2013-07-31 | $83.60M 10-K · filed 2013-09-27 |
| 2012-07-31 | $94.50M 10-K · filed 2013-09-27 |
| 2011-07-31 | $76.50M 10-K · filed 2013-09-27 |
| 2010-07-31 | $75.80M 10-K · filed 2012-10-03 |