ZILLOW GROUP, INC. Advertising Expense
ZILLOW GROUP, INC. (Z) reported Advertising Expense of $165.00 million for the 12-month period ending 2025-12-31, per its 10-K filed 2026-02-11.
Financial Statements › Expense Statement › Operating Expenses
us-gaap:AdvertisingExpense · last filed 2026-02-11
- ZILLOW GROUP, INC. advertising expense for fiscal 2025 was $165.00M, a 5.71% decline from fiscal 2024.
- ZILLOW GROUP, INC. advertising expense for fiscal 2024 was $175.00M, a 27.74% increase from fiscal 2023.
- ZILLOW GROUP, INC. advertising expense for fiscal 2023 was $137.00M, a 4.86% decline from fiscal 2022.
- ZILLOW GROUP, INC. advertising expense for fiscal 2022 was $144.00M, a 30.10% decline from fiscal 2021.
| Period end | Advertising Expense 12 month | Advertising Expense 12 month as first filed |
|---|---|---|
| 2025-12-31 | $165.00M 10-K · filed 2026-02-11 | |
| 2024-12-31 | $175.00M 10-K · filed 2026-02-11 | |
| 2023-12-31 | $137.00M 10-K · filed 2026-02-11 | |
| 2022-12-31 | $144.00M 10-K · filed 2025-02-11 | |
| 2021-12-31 | $206.00M 10-K · filed 2024-02-15 | $210.10M 10-K · filed 2022-02-10 |
| 2020-12-31 | $112.00M 10-K · filed 2023-02-15 | $113.00M 10-K · filed 2021-02-12 |
| 2019-12-31 | $185.20M 10-K · filed 2022-02-10 | |
| 2018-12-31 | $193.50M 10-K · filed 2021-02-12 | $177.30M 10-K · filed 2019-02-21 |
| 2017-12-31 | $166.50M 10-K · filed 2020-02-19 | $156.50M 10-K · filed 2018-02-15 |
| 2016-12-31 | $120.20M 10-K · filed 2019-02-21 | |
| 2015-12-31 | $103.40M 10-K · filed 2018-02-15 | |
| 2014-12-31 | $73.10M 10-K · filed 2017-02-07 | |
| 2013-12-31 | $38.70M 10-K · filed 2016-02-12 |