Wix.com Ltd. (WIX) Gross Margin
- Gross margin · 12 months: Value 68.07%; Formula and calculation Gross profit / revenue. Period ending 2025-12-31..
Gross margin
Overview →Financial period ending 2025-12-31; current quote (m). Amounts retain their stated periods and units.
| Metric | Value | Formula and calculation |
|---|---|---|
| Gross margin · 12 months | 68.07% | Gross profit / revenue. Period ending 2025-12-31. $1.36B ÷ $1.99B × 100 ≈ 68.07% |
Calculation inputs
| Input | Amount with unit | Raw financial data |
|---|---|---|
| Gross profit | 1.36B USD | Gross Profit |
| Revenue | 1.99B USD | |
| Cost of products and services | (m) |
Calculated history
Changes compare with the next older row (previous quarter), unless explicitly labeled otherwise. Rolling 12-month growth compares two successive quarter-end rolling totals; it is not year-over-year growth.
| Period ending | Gross profit (USD) | Revenue (USD) | Cost of products and services (USD) | Gross margin |
|---|---|---|---|---|
| 2025-12-31 | $1.36B | $1.99B | (m) | 68.07% |
| 2024-12-31 | $1.20B | $1.76B | (m) | 67.93% |
| 2023-12-31 | $1.05B | $1.56B | (m) | 67.18% |
| 2022-12-31 | $861.44M | $1.39B | (m) | 62.08% |
| 2021-12-31 | $781.08M | $1.27B | (m) | 61.52% |
| 2020-12-31 | $673.06M | $988.76M | (m) | 68.07% |
| 2019-12-31 | $564.18M | $761.09M | (m) | 74.13% |
| 2018-12-31 | $476.76M | $603.70M | (m) | 78.97% |
| 2017-12-31 | $356.25M | $425.64M | (m) | 83.70% |
| 2016-12-31 | $244.82M | $290.10M | (m) | 84.39% |
| 2015-12-31 | $168.55M | $203.52M | (m) | 82.82% |
| 2014-12-31 | $115.73M | $141.84M | (m) | 81.59% |
| 2013-12-31 | $65.22M | $80.47M | (m) | 81.04% |
| 2012-12-31 | $34.44M | $43.68M | (m) | 78.86% |
| 2011-12-31 | $19.31M | $24.60M | (m) | 78.50% |
(m) means missing inputs. Historical market-based ratios use the saved close on or immediately before period ending and that period’s reported shares; current quotes are not substituted. Five-year projections repeat historical CAGR, not analyst forecasts.