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Wix.com Ltd. (WIX) Graph

WIX Revenue Flow

Filed revenue amounts for 2025-01-01 to 2025-12-31. Coverage is partial. Unconnected amounts are separate disclosures; they must not be added together.

  • 2025-12-31: Revenue $1.99B; Cost of revenue $636.35M; Research and development $645.50M; Operating expenses $1.35B.
  • 2024-12-31: Revenue $1.76B; Cost of revenue $564.63M; Research and development $495.28M; Operating expenses $1.10B.
  • 2023-12-31: Revenue $1.56B; Cost of revenue $512.53M; Research and development $481.29M; Operating expenses $1.07B.
  • 2022-12-31: Revenue $1.39B; Cost of revenue $526.23M; Research and development $482.86M; Operating expenses $1.15B.

Major Customers

Separate filed amounts; connecting flows are not established. Components and totals may overlap.

WIX revenue flowFiled amounts. Only explicit calculation relationships connect amounts; dimensional membership alone does not establish an additive flow.Partners$750.28MWix Self Creators$1.24BRevenue$1.99BCost of revenue$636.35MGross profit$1.36BOperating expenses$1.35BOperating income$1.75MOther income, net-$53.92MResearch & development$645.50MPre-tax income$1.09MIncome tax-$51.05MNet income$50.65M

Product or service

Separate filed amounts; connecting flows are not established. Components and totals may overlap.

WIX revenue flowFiled amounts. Only explicit calculation relationships connect amounts; dimensional membership alone does not establish an additive flow.Business Solutions$583.32MCreative Subscription$1.41BRevenue$1.99BCost of revenue$636.35MGross profit$1.36BOperating expenses$1.35BOperating income$1.75MOther income, net-$53.92MResearch & development$645.50MPre-tax income$1.09MIncome tax-$51.05MNet income$50.65M

Geography

Separate filed amounts; connecting flows are not established. Components and totals may overlap.

WIX revenue flowFiled amounts. Only explicit calculation relationships connect amounts; dimensional membership alone does not establish an additive flow.Europe$506.86MOther$360.62MIL$17.69MUS$1.11BRevenue$1.99BCost of revenue$636.35MGross profit$1.36BOperating expenses$1.35BOperating income$1.75MOther income, net-$53.92MResearch & development$645.50MPre-tax income$1.09MIncome tax-$51.05MNet income$50.65M

Finer product or service dollar figures and nonoverlapping groupings are shown only where supported by the retained filing evidence. Growth percentages are never converted to revenue dollars.

Historical revenue and expense breakdown

Revenue and expense 12 month

Period endRevenueCost of revenueResearch and developmentOperating expensesIncome taxNet income
2025-12-31$1.99B$636.35M$645.50M$1.35B-$51.05M$50.65M
2024-12-31$1.76B$564.63M$495.28M$1.10B$13.60M$138.32M
2023-12-31$1.56B$512.53M$481.29M$1.07B$4.70M$33.14M
2022-12-31$1.39B$526.23M$482.86M$1.15B-$42.98M-$424.86M
2021-12-31$1.27B$488.58M$424.94M$1.11B$64.20M-$117.21M
2020-12-31$984.37M$313.02M$320.28M$870.40M$14.99M-$166.87M
2019-12-31$757.67M$194.82M$250.79M$644.43M$2.60M-$87.75M
2018-12-31$603.70M$126.95M$198.91M$507.39M$3.21M-$37.12M
2017-12-31$425.64M$69.39M$153.63M$406.26M$1.32M-$56.27M
2016-12-31$290.10M$45.29M$105.37M$288.85M$3.11M-$46.90M
2015-12-31$203.52M$34.97M$77.65M$217.18M$2.77M-$51.33M
2014-12-31$141.84M$26.11M$57.83M$171.38M$3.05M-$56.57M
2013-12-31$80.47M$15.26M$29.66M$91.74M$1.57M-$28.72M
2012-12-31$43.68M$9.23M$16.78M$49.40M$496.00K-$14.97M
2011-12-31$24.60M$5.29M$14.75M$41.67M$212.00K-$22.74M