WEIBO CORPORATION Marketing and Advertising Expense
WEIBO CORPORATION (WEIBF) reported Marketing and Advertising Expense of $338.10 million for the 12-month period ending 2025-12-31, per its 20-F filed 2026-04-23.
Financial Statements › Expense Statement › Operating Expenses
us-gaap:MarketingAndAdvertisingExpense · last filed 2026-04-23
- WEIBO CORPORATION marketing and advertising expense for the quarter ending 2023-12-31 was $95.70M, a 19.03% increase year-over-year.
- WEIBO CORPORATION marketing and advertising expense for the quarter ending 2022-12-31 was $80.40M, a 23.50% decline year-over-year.
- WEIBO CORPORATION marketing and advertising expense for the quarter ending 2021-12-31 was $105.10M, a 4.47% increase year-over-year.
- WEIBO CORPORATION marketing and advertising expense for the quarter ending 2021-09-30 was $93.00M, a 26.70% increase year-over-year.
| Period end | Marketing and Advertising Expense 3 month | Marketing and Advertising Expense 6 month | Marketing and Advertising Expense 9 month | Marketing and Advertising Expense 12 month | Marketing and Advertising Expense 12 month as first filed |
|---|---|---|---|---|---|
| 2025-12-31 | $338.10M 20-F · filed 2026-04-23 | ||||
| 2024-12-31 | $319.80M 20-F · filed 2026-04-23 | ||||
| 2023-12-31 | $95.70M derived: 20-F 12 month − 6-K 9 month · filed 2026-04-23 | $302.30M 20-F · filed 2026-04-23 | |||
| 2023-09-30 | $206.60M 6-K · filed 2023-11-29 | ||||
| 2022-12-31 | $80.40M derived: 20-F 12 month − 6-K 9 month · filed 2025-04-15 | $310.40M 20-F · filed 2025-04-15 | |||
| 2022-09-30 | $230.00M 6-K · filed 2023-11-29 | ||||
| 2021-12-31 | $105.10M derived: 20-F 12 month − 6-K 9 month · filed 2024-04-25 | $198.10M derived: sum of 2 quarters · filed 2024-04-25 | $418.00M 20-F · filed 2024-04-25 | ||
| 2021-09-30 | $93.00M derived: 6-K 9 month − 6-K 6 month · filed 2021-11-18 | $312.90M 6-K · filed 2021-11-18 | |||
| 2021-06-30 | $219.90M 6-K · filed 2021-11-18 | ||||
| 2020-12-31 | $100.60M derived: 20-F 12 month − 6-K 9 month · filed 2023-04-27 | $174.00M derived: sum of 2 quarters · filed 2023-04-27 | $330.90M 20-F · filed 2023-04-27 | ||
| 2020-09-30 | $73.40M derived: 6-K 9 month − 6-K 6 month · filed 2021-11-18 | $230.30M 6-K · filed 2021-11-18 | |||
| 2020-06-30 | $156.90M 6-K · filed 2021-11-18 | ||||
| 2019-12-31 | $352.30M 20-F · filed 2022-03-10 | ||||
| 2018-12-31 | $428.80M 20-F · filed 2021-04-22 | ||||
| 2017-12-31 | $200.60M 20-F · filed 2020-04-29 | ||||
| 2016-12-31 | $92.20M 20-F · filed 2019-04-29 | ||||
| 2015-12-31 | $81.20M 20-F · filed 2018-04-26 | ||||
| 2014-12-31 | $71.00M 20-F · filed 2017-04-27 | $70.90M 20-F · filed 2015-04-28 | |||
| 2013-12-31 | $33.20M 20-F · filed 2016-04-28 | ||||
| 2012-12-31 | $23.50M 20-F · filed 2015-04-28 |