WILSON BANK HOLDING CO Marketing and Advertising Expense
WILSON BANK HOLDING CO (WBHC) reported Marketing and Advertising Expense of $1.39 million for the 3-month period ending 2026-06-30, per its 10-Q filed 2026-08-07.
Financial Statements › Expense Statement › Operating Expenses
us-gaap:MarketingAndAdvertisingExpense · last filed 2026-08-07
- WILSON BANK HOLDING CO marketing and advertising expense for the quarter ending 2026-06-30 was $1.39M, a 32.32% increase year-over-year.
- WILSON BANK HOLDING CO marketing and advertising expense for the quarter ending 2026-03-31 was $771.00K, a 3.77% increase year-over-year.
- WILSON BANK HOLDING CO marketing and advertising expense for the quarter ending 2025-12-31 was $1.57M, a 48.25% increase year-over-year.
- WILSON BANK HOLDING CO marketing and advertising expense for the quarter ending 2025-09-30 was $1.34M, a 53.90% increase year-over-year.
- WILSON BANK HOLDING CO marketing and advertising expense for fiscal 2025 was $4.81M, a 37.02% increase from fiscal 2024.
- WILSON BANK HOLDING CO marketing and advertising expense for fiscal 2024 was $3.51M, a 5.44% decline from fiscal 2023.
- WILSON BANK HOLDING CO marketing and advertising expense for fiscal 2023 was $3.71M, a 7.50% increase from fiscal 2022.
- WILSON BANK HOLDING CO marketing and advertising expense for fiscal 2022 was $3.46M, a 26.28% increase from fiscal 2021.
| Period end | Marketing and Advertising Expense 3 month | Marketing and Advertising Expense 3 month as first filed | Marketing and Advertising Expense 6 month | Marketing and Advertising Expense 6 month as first filed | Marketing and Advertising Expense 9 month | Marketing and Advertising Expense 12 month |
|---|---|---|---|---|---|---|
| 2026-06-30 | $1.39M 10-Q · filed 2026-08-07 | $2.16M 10-Q · filed 2026-08-07 | $3.73M derived: sum of 3 quarters · filed 2026-08-07 | $5.07M derived: sum of 4 quarters · filed 2026-08-07 | ||
| 2026-03-31 | $771.00K 10-Q · filed 2026-05-08 | $2.34M derived: sum of 2 quarters · filed 2026-05-08 | $3.68M derived: sum of 3 quarters · filed 2026-05-08 | $4.73M derived: sum of 4 quarters · filed 2026-08-07 | ||
| 2025-12-31 | $1.57M derived: 10-K 12 month − 10-Q 9 month · filed 2026-02-27 | $2.91M derived: sum of 2 quarters · filed 2026-02-27 | $3.96M derived: sum of 3 quarters · filed 2026-08-07 | $4.81M 10-K · filed 2026-02-27 | ||
| 2025-09-30 | $1.34M 10-Q · filed 2025-11-07 | $2.39M derived: sum of 2 quarters · filed 2026-08-07 | $3.24M 10-Q · filed 2025-11-07 | $4.19M derived: sum of 4 quarters · filed 2026-08-07 | ||
| 2025-06-30 | $1.05M 10-Q · filed 2026-08-07 | $1.10M 10-Q · filed 2025-08-08 | $1.79M 10-Q · filed 2026-08-07 | $1.90M 10-Q · filed 2025-08-08 | $2.85M derived: sum of 3 quarters · filed 2026-08-07 | $3.72M derived: sum of 4 quarters · filed 2026-08-07 |
| 2025-03-31 | $743.00K 10-Q · filed 2026-05-08 | $797.00K 10-Q · filed 2025-05-09 | $1.80M derived: sum of 2 quarters · filed 2026-05-08 | $2.67M derived: sum of 3 quarters · filed 2026-05-08 | $3.51M derived: sum of 4 quarters · filed 2026-05-08 | |
| 2024-12-31 | $1.06M derived: 10-K 12 month − 10-Q 9 month · filed 2026-02-27 | $1.93M derived: sum of 2 quarters · filed 2026-02-27 | $2.76M derived: sum of 3 quarters · filed 2026-02-27 | $3.51M 10-K · filed 2026-02-27 | ||
| 2024-09-30 | $872.00K 10-Q · filed 2025-11-07 | $1.70M derived: sum of 2 quarters · filed 2025-11-07 | $2.45M 10-Q · filed 2025-11-07 | $3.56M derived: sum of 4 quarters · filed 2026-02-27 | ||
| 2024-06-30 | $832.00K 10-Q · filed 2025-08-08 | $1.58M 10-Q · filed 2025-08-08 | $2.69M derived: sum of 3 quarters · filed 2026-02-27 | $3.60M derived: sum of 4 quarters · filed 2026-02-27 | ||
| 2024-03-31 | $749.00K 10-Q · filed 2025-05-09 | $1.86M derived: sum of 2 quarters · filed 2026-02-27 | $2.77M derived: sum of 3 quarters · filed 2026-02-27 | $3.69M derived: sum of 4 quarters · filed 2026-02-27 | ||
| 2023-12-31 | $1.11M derived: 10-K 12 month − 10-Q 9 month · filed 2026-02-27 | $2.02M derived: sum of 2 quarters · filed 2026-02-27 | $2.95M derived: sum of 3 quarters · filed 2026-02-27 | $3.71M 10-K · filed 2026-02-27 | ||
| 2023-09-30 | $910.00K 10-Q · filed 2024-11-08 | $1.84M derived: sum of 2 quarters · filed 2024-11-08 | $2.61M 10-Q · filed 2024-11-08 | $3.83M derived: sum of 4 quarters · filed 2025-02-28 | ||
| 2023-06-30 | $929.00K 10-Q · filed 2024-08-08 | $1.70M 10-Q · filed 2024-08-08 | $2.92M derived: sum of 3 quarters · filed 2025-02-28 | $3.81M derived: sum of 4 quarters · filed 2025-02-28 | ||
| 2023-03-31 | $768.00K 10-Q · filed 2024-05-09 | $1.99M derived: sum of 2 quarters · filed 2025-02-28 | $2.88M derived: sum of 3 quarters · filed 2025-02-28 | $3.56M derived: sum of 4 quarters · filed 2025-02-28 | ||
| 2022-12-31 | $1.22M derived: 10-K 12 month − 10-Q 9 month · filed 2025-02-28 | $2.11M derived: sum of 2 quarters · filed 2025-02-28 | $2.80M derived: sum of 3 quarters · filed 2025-02-28 | $3.46M 10-K · filed 2025-02-28 | ||
| 2022-09-30 | $886.00K 10-Q · filed 2023-11-08 | $1.57M derived: sum of 2 quarters · filed 2023-11-08 | $2.23M 10-Q · filed 2023-11-08 | $3.14M derived: sum of 4 quarters · filed 2024-02-28 | ||
| 2022-06-30 | $688.00K 10-Q · filed 2023-08-09 | $1.35M 10-Q · filed 2023-08-09 | $2.25M derived: sum of 3 quarters · filed 2024-02-28 | $2.99M derived: sum of 4 quarters · filed 2024-02-28 | ||
| 2022-03-31 | $659.00K 10-Q · filed 2023-05-09 | $1.56M derived: sum of 2 quarters · filed 2024-02-28 | $2.30M derived: sum of 3 quarters · filed 2024-02-28 | $2.91M derived: sum of 4 quarters · filed 2024-02-28 | ||
| 2021-12-31 | $906.00K derived: 10-K 12 month − 10-Q 9 month · filed 2024-02-28 | $1.64M derived: sum of 2 quarters · filed 2024-02-28 | $2.25M derived: sum of 3 quarters · filed 2024-02-28 | $2.74M 10-K · filed 2024-02-28 | ||
| 2021-09-30 | $736.00K 10-Q · filed 2022-11-09 | $1.34M derived: sum of 2 quarters · filed 2022-11-09 | $1.83M 10-Q · filed 2022-11-09 | $2.53M derived: sum of 4 quarters · filed 2023-03-06 | ||
| 2021-06-30 | $607.00K 10-Q · filed 2022-08-09 | $1.09M 10-Q · filed 2022-08-09 | $1.79M derived: sum of 3 quarters · filed 2023-03-06 | $2.49M derived: sum of 4 quarters · filed 2023-03-06 | ||
| 2021-03-31 | $487.00K 10-Q · filed 2022-05-09 | $1.18M derived: sum of 2 quarters · filed 2023-03-06 | $1.89M derived: sum of 3 quarters · filed 2023-03-06 | $2.37M derived: sum of 4 quarters · filed 2023-03-06 | ||
| 2020-12-31 | $697.00K derived: 10-K 12 month − 10-Q 9 month · filed 2023-03-06 | $1.40M derived: sum of 2 quarters · filed 2023-03-06 | $1.88M derived: sum of 3 quarters · filed 2023-03-06 | $2.49M 10-K · filed 2023-03-06 | ||
| 2020-09-30 | $702.00K 10-Q · filed 2021-11-09 | $1.19M derived: sum of 2 quarters · filed 2021-11-09 | $1.79M 10-Q · filed 2021-11-09 | $2.66M derived: sum of 4 quarters · filed 2022-03-15 | ||
| 2020-06-30 | $485.00K 10-Q · filed 2021-08-06 | $1.09M 10-Q · filed 2021-08-06 | $1.96M derived: sum of 3 quarters · filed 2022-03-15 | $2.50M derived: sum of 4 quarters · filed 2022-03-15 | ||
| 2020-03-31 | $616.00K 10-Q · filed 2021-05-07 | $603.00K 10-Q · filed 2020-05-08 | $1.48M derived: sum of 2 quarters · filed 2022-03-15 | $2.02M derived: sum of 3 quarters · filed 2022-03-15 | $2.64M derived: sum of 4 quarters · filed 2022-03-15 | |
| 2019-12-31 | $860.00K derived: 10-K 12 month − 10-Q 9 month · filed 2022-03-15 | $1.40M derived: sum of 2 quarters · filed 2022-03-15 | $2.02M derived: sum of 3 quarters · filed 2022-03-15 | $2.50M 10-K · filed 2022-03-15 | ||
| 2019-09-30 | $540.00K 10-Q · filed 2020-11-09 | $1.16M derived: sum of 2 quarters · filed 2020-11-09 | $1.64M 10-Q · filed 2020-11-09 | $2.37M derived: sum of 4 quarters · filed 2021-03-12 | ||
| 2019-06-30 | $621.00K 10-Q · filed 2020-08-07 | $1.10M 10-Q · filed 2020-08-07 | $1.83M derived: sum of 3 quarters · filed 2021-03-12 | $2.41M derived: sum of 4 quarters · filed 2021-03-12 | ||
| 2019-03-31 | $477.00K 10-Q · filed 2020-05-08 | $1.21M derived: sum of 2 quarters · filed 2021-03-12 | $1.79M derived: sum of 3 quarters · filed 2021-03-12 | $2.55M derived: sum of 4 quarters · filed 2021-03-12 | ||
| 2018-12-31 | $735.00K derived: 10-K 12 month − 10-Q 9 month · filed 2021-03-12 | $1.31M derived: sum of 2 quarters · filed 2021-03-12 | $2.07M derived: sum of 3 quarters · filed 2021-03-12 | $2.55M 10-K · filed 2021-03-12 | ||
| 2018-09-30 | $576.00K 10-Q · filed 2019-11-08 | $1.33M derived: sum of 2 quarters · filed 2019-11-08 | $1.82M 10-Q · filed 2019-11-08 | $2.44M derived: sum of 4 quarters · filed 2020-03-12 | ||
| 2018-06-30 | $759.00K 10-Q · filed 2019-08-09 | $1.24M 10-Q · filed 2019-08-09 | $1.87M derived: sum of 3 quarters · filed 2020-03-12 | $2.48M derived: sum of 4 quarters · filed 2020-03-12 | ||
| 2018-03-31 | $482.00K 10-Q · filed 2019-05-09 | $1.11M derived: sum of 2 quarters · filed 2020-03-12 | $1.72M derived: sum of 3 quarters · filed 2020-03-12 | $2.41M derived: sum of 4 quarters · filed 2020-03-12 | ||
| 2017-12-31 | $626.00K derived: 10-K 12 month − 10-Q 9 month · filed 2020-03-12 | $1.24M derived: sum of 2 quarters · filed 2020-03-12 | $1.93M derived: sum of 3 quarters · filed 2020-03-12 | $2.33M 10-K · filed 2020-03-12 | ||
| 2017-09-30 | $611.00K 10-Q · filed 2018-11-08 | $1.30M derived: sum of 2 quarters · filed 2018-11-08 | $1.70M 10-Q · filed 2018-11-08 | |||
| 2017-06-30 | $690.00K 10-Q · filed 2018-08-08 | $1.09M 10-Q · filed 2018-08-08 | ||||
| 2017-03-31 | $399.00K 10-Q · filed 2018-05-09 | |||||
| 2016-12-31 | $2.31M 10-K · filed 2019-03-08 |