Wayfair Inc. Advertising Expense
Wayfair Inc. (W) reported Advertising Expense of $392.00 million for the 3-month period ending 2026-06-30, per its 10-Q filed 2026-08-04.
Financial Statements › Expense Statement › Operating Expenses
us-gaap:AdvertisingExpense · last filed 2026-08-04
- Wayfair Inc. advertising expense for the quarter ending 2026-06-30 was $392.00M, a 5.38% increase year-over-year.
- Wayfair Inc. advertising expense for the quarter ending 2026-03-31 was $329.00M, a 4.36% decline year-over-year.
- Wayfair Inc. advertising expense for the quarter ending 2025-12-31 was $379.00M, a 11.66% decline year-over-year.
- Wayfair Inc. advertising expense for the quarter ending 2025-09-30 was $330.00M, a 6.78% decline year-over-year.
- Wayfair Inc. advertising expense for fiscal 2025 was $1.43B, a 3.19% decline from fiscal 2024.
- Wayfair Inc. advertising expense for fiscal 2024 was $1.47B, a 5.37% increase from fiscal 2023.
- Wayfair Inc. advertising expense for fiscal 2023 was $1.40B, a 5.16% decline from fiscal 2022.
- Wayfair Inc. advertising expense for fiscal 2022 was $1.47B, a 6.89% increase from fiscal 2021.
| Period end | Advertising Expense 3 month | Advertising Expense 3 month as first filed | Advertising Expense 6 month | Advertising Expense 6 month as first filed | Advertising Expense 9 month | Advertising Expense 9 month as first filed | Advertising Expense 12 month | Advertising Expense 12 month as first filed |
|---|---|---|---|---|---|---|---|---|
| 2026-06-30 | $392.00M 10-Q · filed 2026-08-04 | $721.00M 10-Q · filed 2026-08-04 | $1.10B derived: sum of 3 quarters · filed 2026-08-04 | $1.43B derived: sum of 4 quarters · filed 2026-08-04 | ||||
| 2026-03-31 | $329.00M 10-Q · filed 2026-04-30 | $708.00M derived: sum of 2 quarters · filed 2026-04-30 | $1.04B derived: sum of 3 quarters · filed 2026-04-30 | $1.41B derived: sum of 4 quarters · filed 2026-08-04 | ||||
| 2025-12-31 | $379.00M derived: 10-K 12 month − 10-Q 9 month · filed 2026-02-19 | $709.00M derived: sum of 2 quarters · filed 2026-02-19 | $1.08B derived: sum of 3 quarters · filed 2026-08-04 | $1.43B 10-K · filed 2026-02-19 | ||||
| 2025-09-30 | $330.00M 10-Q · filed 2025-10-28 | $702.00M derived: sum of 2 quarters · filed 2026-08-04 | $1.05B 10-Q · filed 2025-10-28 | $1.48B derived: sum of 4 quarters · filed 2026-08-04 | ||||
| 2025-06-30 | $372.00M 10-Q · filed 2026-08-04 | $716.00M 10-Q · filed 2026-08-04 | $1.15B derived: sum of 3 quarters · filed 2026-08-04 | $1.50B derived: sum of 4 quarters · filed 2026-08-04 | ||||
| 2025-03-31 | $344.00M 10-Q · filed 2026-04-30 | $773.00M derived: sum of 2 quarters · filed 2026-04-30 | $1.13B derived: sum of 3 quarters · filed 2026-04-30 | $1.49B derived: sum of 4 quarters · filed 2026-04-30 | ||||
| 2024-12-31 | $429.00M derived: 10-K 12 month − 10-Q 9 month · filed 2026-02-19 | $783.00M derived: sum of 2 quarters · filed 2026-02-19 | $1.15B derived: sum of 3 quarters · filed 2026-02-19 | $1.47B 10-K · filed 2026-02-19 | ||||
| 2024-09-30 | $354.00M 10-Q · filed 2025-10-28 | $719.00M derived: sum of 2 quarters · filed 2025-10-28 | $1.04B 10-Q · filed 2025-10-28 | $1.42B derived: sum of 4 quarters · filed 2026-02-19 | ||||
| 2024-06-30 | $365.00M 10-Q · filed 2025-08-04 | $689.00M 10-Q · filed 2025-08-04 | $1.07B derived: sum of 3 quarters · filed 2026-02-19 | $1.41B derived: sum of 4 quarters · filed 2026-02-19 | ||||
| 2024-03-31 | $324.00M 10-Q · filed 2025-05-01 | $705.00M derived: sum of 2 quarters · filed 2026-02-19 | $1.04B derived: sum of 3 quarters · filed 2026-02-19 | $1.39B derived: sum of 4 quarters · filed 2026-02-19 | ||||
| 2023-12-31 | $381.00M derived: 10-K 12 month − 10-Q 9 month · filed 2026-02-19 | $718.00M derived: sum of 2 quarters · filed 2026-02-19 | $1.07B derived: sum of 3 quarters · filed 2026-02-19 | $1.40B 10-K · filed 2026-02-19 | ||||
| 2023-09-30 | $337.00M 10-Q · filed 2024-11-01 | $689.00M derived: sum of 2 quarters · filed 2024-11-01 | $1.02B 10-Q · filed 2024-11-01 | $1.42B derived: sum of 4 quarters · filed 2025-02-20 | ||||
| 2023-06-30 | $352.00M 10-Q · filed 2024-08-01 | $679.00M 10-Q · filed 2024-08-01 | $1.08B derived: sum of 3 quarters · filed 2025-02-20 | $1.44B derived: sum of 4 quarters · filed 2025-02-20 | ||||
| 2023-03-31 | $327.00M 10-Q · filed 2024-05-02 | $733.00M derived: sum of 2 quarters · filed 2025-02-20 | $1.09B derived: sum of 3 quarters · filed 2025-02-20 | $1.46B derived: sum of 4 quarters · filed 2025-02-20 | ||||
| 2022-12-31 | $406.00M derived: 10-K 12 month − 10-Q 9 month · filed 2025-02-20 | $759.00M derived: sum of 2 quarters · filed 2025-02-20 | $1.14B derived: sum of 3 quarters · filed 2025-02-20 | $1.47B 10-K · filed 2025-02-20 | ||||
| 2022-09-30 | $353.00M 10-Q · filed 2023-11-01 | $731.00M derived: sum of 2 quarters · filed 2023-11-01 | $1.07B 10-Q · filed 2023-11-01 | $1.41B derived: sum of 4 quarters · filed 2024-02-22 | ||||
| 2022-06-30 | $378.00M 10-Q · filed 2023-08-03 | $714.00M 10-Q · filed 2023-08-03 | $1.06B derived: sum of 3 quarters · filed 2024-02-22 | $1.37B derived: sum of 4 quarters · filed 2024-02-22 | ||||
| 2022-03-31 | $336.00M 10-Q · filed 2023-05-04 | $681.00M derived: sum of 2 quarters · filed 2024-02-22 | $996.00M derived: sum of 3 quarters · filed 2024-02-22 | $1.35B derived: sum of 4 quarters · filed 2024-02-22 | ||||
| 2021-12-31 | $345.00M derived: 10-K 12 month − 10-Q 9 month · filed 2024-02-22 | $660.00M derived: sum of 2 quarters · filed 2024-02-22 | $1.01B derived: sum of 3 quarters · filed 2024-02-22 | $1.38B 10-K · filed 2024-02-22 | ||||
| 2021-09-30 | $315.00M 10-Q · filed 2022-11-03 | $315.02M 10-Q · filed 2021-11-04 | $667.00M derived: sum of 2 quarters · filed 2022-11-03 | $1.03B 10-Q · filed 2022-11-03 | $1.03B 10-Q · filed 2021-11-04 | $1.41B derived: sum of 4 quarters · filed 2023-02-23 | ||
| 2021-06-30 | $352.00M 10-Q · filed 2022-08-04 | $351.77M 10-Q · filed 2021-08-05 | $718.00M 10-Q · filed 2022-08-04 | $717.64M 10-Q · filed 2021-08-05 | $1.09B derived: sum of 3 quarters · filed 2023-02-23 | $1.44B derived: sum of 4 quarters · filed 2023-02-23 | ||
| 2021-03-31 | $366.00M 10-Q · filed 2022-05-05 | $365.86M 10-Q · filed 2021-05-06 | $740.44M derived: sum of 2 quarters · filed 2023-02-23 | $1.08B derived: sum of 3 quarters · filed 2023-02-23 | $1.50B derived: sum of 4 quarters · filed 2023-02-23 | |||
| 2020-12-31 | $374.44M derived: 10-K 12 month − 10-Q 9 month · filed 2023-02-23 | $718.46M derived: sum of 2 quarters · filed 2023-02-23 | $1.14B derived: sum of 3 quarters · filed 2023-02-23 | $1.41B 10-K · filed 2023-02-23 | $1.41B 10-K · filed 2021-02-25 | |||
| 2020-09-30 | $344.02M 10-Q · filed 2021-11-04 | $761.80M derived: sum of 2 quarters · filed 2021-11-04 | $1.04B 10-Q · filed 2021-11-04 | $1.35B derived: sum of 4 quarters · filed 2022-02-24 | ||||
| 2020-06-30 | $417.78M 10-Q · filed 2021-08-05 | $693.54M 10-Q · filed 2021-08-05 | $1.00B derived: sum of 3 quarters · filed 2022-02-24 | $1.29B derived: sum of 4 quarters · filed 2022-02-24 | ||||
| 2020-03-31 | $275.76M 10-Q · filed 2021-05-06 | $586.78M derived: sum of 2 quarters · filed 2022-02-24 | $868.63M derived: sum of 3 quarters · filed 2022-02-24 | $1.13B derived: sum of 4 quarters · filed 2022-02-24 | ||||
| 2019-12-31 | $311.02M derived: 10-K 12 month − 10-Q 9 month · filed 2022-02-24 | $592.87M derived: sum of 2 quarters · filed 2022-02-24 | $852.03M derived: sum of 3 quarters · filed 2022-02-24 | $1.10B 10-K · filed 2022-02-24 | $1.10B 10-K · filed 2020-02-28 | |||
| 2019-09-30 | $281.85M 10-Q · filed 2020-11-03 | $541.01M derived: sum of 2 quarters · filed 2020-11-03 | $784.98M 10-Q · filed 2020-11-03 | $1.02B derived: sum of 4 quarters · filed 2021-02-25 | ||||
| 2019-06-30 | $259.17M 10-Q · filed 2020-08-05 | $503.13M 10-Q · filed 2020-08-05 | $735.51M derived: sum of 3 quarters · filed 2021-02-25 | $938.10M derived: sum of 4 quarters · filed 2021-02-25 | ||||
| 2019-03-31 | $243.97M 10-Q · filed 2020-05-05 | $476.34M derived: sum of 2 quarters · filed 2021-02-25 | $678.93M derived: sum of 3 quarters · filed 2021-02-25 | $856.51M derived: sum of 4 quarters · filed 2021-02-25 | ||||
| 2018-12-31 | $232.37M derived: 10-K 12 month − 10-Q 9 month · filed 2021-02-25 | $434.96M derived: sum of 2 quarters · filed 2021-02-25 | $612.54M derived: sum of 3 quarters · filed 2021-02-25 | $774.19M 10-K · filed 2021-02-25 | ||||
| 2018-09-30 | $202.59M 10-Q · filed 2019-10-31 | $380.17M derived: sum of 2 quarters · filed 2019-10-31 | $541.82M 10-Q · filed 2019-10-31 | $707.55M derived: sum of 4 quarters · filed 2020-02-28 | ||||
| 2018-06-30 | $177.58M 10-Q · filed 2019-08-01 | $339.23M 10-Q · filed 2019-08-01 | $504.97M derived: sum of 3 quarters · filed 2020-02-28 | $646.68M derived: sum of 4 quarters · filed 2020-02-28 | ||||
| 2018-03-31 | $161.65M 10-Q · filed 2019-05-02 | $327.38M derived: sum of 2 quarters · filed 2020-02-28 | $469.10M derived: sum of 3 quarters · filed 2020-02-28 | $593.34M derived: sum of 4 quarters · filed 2020-02-28 | ||||
| 2017-12-31 | $165.74M derived: 10-K 12 month − 10-Q 9 month · filed 2020-02-28 | $307.45M derived: sum of 2 quarters · filed 2020-02-28 | $431.69M derived: sum of 3 quarters · filed 2020-02-28 | $549.96M 10-K · filed 2020-02-28 | ||||
| 2017-09-30 | $141.71M 10-Q · filed 2018-11-01 | $265.95M derived: sum of 2 quarters · filed 2018-11-01 | $384.22M 10-Q · filed 2018-11-01 | $499.91M derived: sum of 4 quarters · filed 2019-02-25 | ||||
| 2017-06-30 | $124.24M 10-Q · filed 2018-08-02 | $242.51M 10-Q · filed 2018-08-02 | $358.19M derived: sum of 3 quarters · filed 2019-02-25 | $459.53M derived: sum of 4 quarters · filed 2019-02-25 | ||||
| 2017-03-31 | $118.27M 10-Q · filed 2018-05-02 | $233.95M derived: sum of 2 quarters · filed 2019-02-25 | $335.29M derived: sum of 3 quarters · filed 2019-02-25 | $429.71M derived: sum of 4 quarters · filed 2019-02-25 | ||||
| 2016-12-31 | $115.69M derived: 10-K 12 month − 10-Q 9 month · filed 2019-02-25 | $217.02M derived: sum of 2 quarters · filed 2019-02-25 | $311.45M derived: sum of 3 quarters · filed 2019-02-25 | $409.13M 10-K · filed 2019-02-25 | ||||
| 2016-09-30 | $101.33M 10-Q · filed 2017-11-02 | $195.76M derived: sum of 2 quarters · filed 2017-11-02 | $293.44M 10-Q · filed 2017-11-02 | $381.41M derived: sum of 4 quarters · filed 2018-02-26 | ||||
| 2016-06-30 | $94.43M 10-Q · filed 2017-08-08 | $192.10M 10-Q · filed 2017-08-08 | $280.08M derived: sum of 3 quarters · filed 2018-02-26 | $350.79M derived: sum of 4 quarters · filed 2018-02-26 | ||||
| 2016-03-31 | $97.68M 10-Q · filed 2017-05-09 | $185.65M derived: sum of 2 quarters · filed 2018-02-26 | $256.36M derived: sum of 3 quarters · filed 2018-02-26 | $317.90M derived: sum of 4 quarters · filed 2018-02-26 | ||||
| 2015-12-31 | $87.97M derived: 10-K 12 month − 10-Q 9 month · filed 2018-02-26 | $158.69M derived: sum of 2 quarters · filed 2018-02-26 | $220.22M derived: sum of 3 quarters · filed 2018-02-26 | $278.22M 10-K · filed 2018-02-26 | ||||
| 2015-09-30 | $70.71M 10-Q · filed 2016-11-08 | $132.25M derived: sum of 2 quarters · filed 2016-11-08 | $190.25M 10-Q · filed 2016-11-08 | $245.06M derived: sum of 4 quarters · filed 2017-02-28 | ||||
| 2015-06-30 | $61.54M 10-Q · filed 2016-08-09 | $119.54M 10-Q · filed 2016-08-09 | $174.34M derived: sum of 3 quarters · filed 2017-02-28 | $224.11M derived: sum of 4 quarters · filed 2017-02-28 | ||||
| 2015-03-31 | $58.00M 10-Q · filed 2016-05-09 | $112.81M derived: sum of 2 quarters · filed 2017-02-28 | $162.57M derived: sum of 3 quarters · filed 2017-02-28 | $205.08M derived: sum of 4 quarters · filed 2017-02-28 | ||||
| 2014-12-31 | $54.81M derived: 10-K 12 month − 10-Q 9 month · filed 2017-02-28 | $104.57M derived: sum of 2 quarters · filed 2017-02-28 | $147.08M derived: sum of 3 quarters · filed 2017-02-28 | $191.28M 10-K · filed 2017-02-28 | ||||
| 2014-09-30 | $49.76M 10-Q · filed 2015-11-12 | $92.27M derived: sum of 2 quarters · filed 2015-11-12 | $136.48M 10-Q · filed 2015-11-12 | |||||
| 2014-06-30 | $42.51M 10-Q · filed 2015-08-12 | $86.72M 10-Q · filed 2015-08-12 | ||||||
| 2014-03-31 | $44.20M 10-Q · filed 2015-05-14 | |||||||
| 2013-12-31 | $108.47M 10-K · filed 2016-02-29 | |||||||
| 2012-12-31 | $65.50M 10-K · filed 2015-03-19 |