JPMORGAN CHASE & CO Marketing and Advertising Expense
JPMORGAN CHASE & CO (VYLD) reported Marketing and Advertising Expense of $1.67 billion for the 3-month period ending 2026-06-30, per its 10-Q filed 2026-08-06.
Financial Statements › Expense Statement › Operating Expenses
us-gaap:MarketingAndAdvertisingExpense · last filed 2026-08-06
- JPMORGAN CHASE & CO marketing and advertising expense for the quarter ending 2026-06-30 was $1.67B, a 30.57% increase year-over-year.
- JPMORGAN CHASE & CO marketing and advertising expense for the quarter ending 2026-03-31 was $1.60B, a 23.01% increase year-over-year.
- JPMORGAN CHASE & CO marketing and advertising expense for the quarter ending 2025-12-31 was $1.47B, a 9.96% increase year-over-year.
- JPMORGAN CHASE & CO marketing and advertising expense for the quarter ending 2025-09-30 was $1.48B, a 17.65% increase year-over-year.
- JPMORGAN CHASE & CO marketing and advertising expense for fiscal 2025 was $5.53B, a 11.20% increase from fiscal 2024.
- JPMORGAN CHASE & CO marketing and advertising expense for fiscal 2024 was $4.97B, a 8.34% increase from fiscal 2023.
- JPMORGAN CHASE & CO marketing and advertising expense for fiscal 2023 was $4.59B, a 17.39% increase from fiscal 2022.
- JPMORGAN CHASE & CO marketing and advertising expense for fiscal 2022 was $3.91B, a 28.82% increase from fiscal 2021.
| Period end | Marketing and Advertising Expense 3 month | Marketing and Advertising Expense 3 month as first filed | Marketing and Advertising Expense 6 month | Marketing and Advertising Expense 6 month as first filed | Marketing and Advertising Expense 9 month | Marketing and Advertising Expense 9 month as first filed | Marketing and Advertising Expense 12 month | Marketing and Advertising Expense 12 month as first filed |
|---|---|---|---|---|---|---|---|---|
| 2026-06-30 | $1.67B 10-Q · filed 2026-08-06 | $3.27B 10-Q · filed 2026-08-06 | $4.74B derived: sum of 3 quarters · filed 2026-08-06 | $6.22B derived: sum of 4 quarters · filed 2026-08-06 | ||||
| 2026-03-31 | $1.60B 10-Q · filed 2026-05-01 | $3.07B derived: sum of 2 quarters · filed 2026-05-01 | $4.55B derived: sum of 3 quarters · filed 2026-05-01 | $5.83B derived: sum of 4 quarters · filed 2026-08-06 | ||||
| 2025-12-31 | $1.47B derived: 10-K 12 month − 10-Q 9 month · filed 2026-02-13 | $2.95B derived: sum of 2 quarters · filed 2026-02-13 | $4.23B derived: sum of 3 quarters · filed 2026-08-06 | $5.53B 10-K · filed 2026-02-13 | ||||
| 2025-09-30 | $1.48B 10-Q · filed 2025-11-04 | $2.76B derived: sum of 2 quarters · filed 2026-08-06 | $4.06B 10-Q · filed 2025-11-04 | $5.40B derived: sum of 4 quarters · filed 2026-08-06 | ||||
| 2025-06-30 | $1.28B 10-Q · filed 2026-08-06 | $2.58B 10-Q · filed 2026-08-06 | $3.92B derived: sum of 3 quarters · filed 2026-08-06 | $5.18B derived: sum of 4 quarters · filed 2026-08-06 | ||||
| 2025-03-31 | $1.30B 10-Q · filed 2026-05-01 | $2.64B derived: sum of 2 quarters · filed 2026-05-01 | $3.90B derived: sum of 3 quarters · filed 2026-05-01 | $5.12B derived: sum of 4 quarters · filed 2026-05-01 | ||||
| 2024-12-31 | $1.33B derived: 10-K 12 month − 10-Q 9 month · filed 2026-02-13 | $2.59B derived: sum of 2 quarters · filed 2026-02-13 | $3.81B derived: sum of 3 quarters · filed 2026-02-13 | $4.97B 10-K · filed 2026-02-13 | ||||
| 2024-09-30 | $1.26B 10-Q · filed 2025-11-04 | $2.48B derived: sum of 2 quarters · filed 2025-11-04 | $3.64B 10-Q · filed 2025-11-04 | $4.94B derived: sum of 4 quarters · filed 2026-02-13 | ||||
| 2024-06-30 | $1.22B 10-Q · filed 2025-08-05 | $2.38B 10-Q · filed 2025-08-05 | $3.68B derived: sum of 3 quarters · filed 2026-02-13 | $4.80B derived: sum of 4 quarters · filed 2026-02-13 | ||||
| 2024-03-31 | $1.16B 10-Q · filed 2025-05-01 | $2.46B derived: sum of 2 quarters · filed 2026-02-13 | $3.58B derived: sum of 3 quarters · filed 2026-02-13 | $4.71B derived: sum of 4 quarters · filed 2026-02-13 | ||||
| 2023-12-31 | $1.30B derived: 10-K 12 month − 10-Q 9 month · filed 2026-02-13 | $2.42B derived: sum of 2 quarters · filed 2026-02-13 | $3.55B derived: sum of 3 quarters · filed 2026-02-13 | $4.59B 10-K · filed 2026-02-13 | ||||
| 2023-09-30 | $1.13B 10-Q · filed 2024-10-30 | $2.25B derived: sum of 2 quarters · filed 2024-10-30 | $3.29B 10-Q · filed 2024-10-30 | $4.39B derived: sum of 4 quarters · filed 2025-02-14 | ||||
| 2023-06-30 | $1.12B 10-Q · filed 2024-08-02 | $2.17B 10-Q · filed 2024-08-02 | $3.26B derived: sum of 3 quarters · filed 2025-02-14 | $4.28B derived: sum of 4 quarters · filed 2025-02-14 | ||||
| 2023-03-31 | $1.04B 10-Q · filed 2024-05-01 | $2.14B derived: sum of 2 quarters · filed 2025-02-14 | $3.15B derived: sum of 3 quarters · filed 2025-02-14 | $4.04B derived: sum of 4 quarters · filed 2025-02-14 | ||||
| 2022-12-31 | $1.09B derived: 10-K 12 month − 10-Q 9 month · filed 2025-02-14 | $2.11B derived: sum of 2 quarters · filed 2025-02-14 | $2.99B derived: sum of 3 quarters · filed 2025-02-14 | $3.91B 10-K · filed 2025-02-14 | ||||
| 2022-09-30 | $1.02B 10-Q · filed 2023-11-01 | $1.90B derived: sum of 2 quarters · filed 2023-11-01 | $2.82B 10-Q · filed 2023-11-01 | $3.77B derived: sum of 4 quarters · filed 2024-02-16 | ||||
| 2022-06-30 | $881.00M 10-Q · filed 2023-08-03 | $1.80B 10-Q · filed 2023-08-03 | $2.75B derived: sum of 3 quarters · filed 2024-02-16 | $3.46B derived: sum of 4 quarters · filed 2024-02-16 | ||||
| 2022-03-31 | $920.00M 10-Q · filed 2023-05-03 | $1.87B derived: sum of 2 quarters · filed 2024-02-16 | $2.58B derived: sum of 3 quarters · filed 2024-02-16 | $3.21B derived: sum of 4 quarters · filed 2024-02-16 | ||||
| 2021-12-31 | $947.00M derived: 10-K 12 month − 10-Q 9 month · filed 2024-02-16 | $1.66B derived: sum of 2 quarters · filed 2024-02-16 | $2.29B derived: sum of 3 quarters · filed 2024-02-16 | $3.04B 10-K · filed 2024-02-16 | ||||
| 2021-09-30 | $712.00M 10-Q · filed 2022-11-03 | $1.34B derived: sum of 2 quarters · filed 2022-11-03 | $2.09B 10-Q · filed 2022-11-03 | $2.81B derived: sum of 4 quarters · filed 2023-02-21 | ||||
| 2021-06-30 | $626.00M 10-Q · filed 2022-08-03 | $1.38B 10-Q · filed 2022-08-03 | $2.10B derived: sum of 3 quarters · filed 2023-02-21 | $2.57B derived: sum of 4 quarters · filed 2023-02-21 | ||||
| 2021-03-31 | $751.00M 10-Q · filed 2022-05-03 | $1.48B derived: sum of 2 quarters · filed 2023-02-21 | $1.95B derived: sum of 3 quarters · filed 2023-02-21 | $2.43B derived: sum of 4 quarters · filed 2023-02-21 | ||||
| 2020-12-31 | $725.00M derived: 10-K 12 month − 10-Q 9 month · filed 2023-02-21 | $1.20B derived: sum of 2 quarters · filed 2023-02-21 | $1.68B derived: sum of 3 quarters · filed 2023-02-21 | $2.48B 10-K · filed 2023-02-21 | ||||
| 2020-09-30 | $470.00M 10-Q · filed 2021-11-02 | $951.00M derived: sum of 2 quarters · filed 2021-11-02 | $1.75B 10-Q · filed 2021-11-02 | $2.60B derived: sum of 4 quarters · filed 2022-02-22 | ||||
| 2020-06-30 | $481.00M 10-Q · filed 2021-08-02 | $1.28B 10-Q · filed 2021-08-02 | $2.13B derived: sum of 3 quarters · filed 2022-02-22 | $3.02B derived: sum of 4 quarters · filed 2022-02-22 | ||||
| 2020-03-31 | $800.00M 10-Q · filed 2021-05-04 | $859.00M 10-Q · filed 2020-05-07 | $1.65B derived: sum of 2 quarters · filed 2022-02-22 | $2.54B derived: sum of 3 quarters · filed 2022-02-22 | $3.32B derived: sum of 4 quarters · filed 2022-02-22 | |||
| 2019-12-31 | $847.00M derived: 10-K 12 month − 10-Q 9 month · filed 2022-02-22 | $1.74B derived: sum of 2 quarters · filed 2022-02-22 | $2.52B derived: sum of 3 quarters · filed 2022-02-22 | $3.35B 10-K · filed 2022-02-22 | $3.58B 10-K · filed 2020-02-25 | |||
| 2019-09-30 | $895.00M 10-Q · filed 2020-11-02 | $945.00M 10-Q · filed 2019-11-04 | $1.67B derived: sum of 2 quarters · filed 2020-11-02 | $2.50B 10-Q · filed 2020-11-02 | $2.69B 10-Q · filed 2019-11-04 | $3.20B derived: sum of 4 quarters · filed 2021-02-23 | ||
| 2019-06-30 | $777.00M 10-Q · filed 2020-08-03 | $862.00M 10-Q · filed 2019-08-06 | $1.61B 10-Q · filed 2020-08-03 | $1.74B 10-Q · filed 2019-08-06 | $2.30B derived: sum of 3 quarters · filed 2021-02-23 | $3.10B derived: sum of 4 quarters · filed 2021-02-23 | ||
| 2019-03-31 | $879.00M 10-Q · filed 2020-05-07 | $1.53B derived: sum of 2 quarters · filed 2021-02-23 | $2.33B derived: sum of 3 quarters · filed 2021-02-23 | $3.12B derived: sum of 4 quarters · filed 2021-02-23 | ||||
| 2018-12-31 | $648.00M derived: 10-K 12 month − 10-Q 9 month · filed 2021-02-23 | $1.45B derived: sum of 2 quarters · filed 2021-02-23 | $2.24B derived: sum of 3 quarters · filed 2021-02-23 | $3.04B 10-K · filed 2021-02-23 | $3.29B 10-K · filed 2019-02-26 | |||
| 2018-09-30 | $798.00M 10-Q · filed 2019-11-04 | $1.60B derived: sum of 2 quarters · filed 2019-11-04 | $2.40B 10-Q · filed 2019-11-04 | $3.12B derived: sum of 4 quarters · filed 2020-02-25 | ||||
| 2018-06-30 | $798.00M 10-Q · filed 2019-08-06 | $1.60B 10-Q · filed 2019-08-06 | $2.32B derived: sum of 3 quarters · filed 2020-02-25 | $3.03B derived: sum of 4 quarters · filed 2020-02-25 | ||||
| 2018-03-31 | $800.00M 10-Q · filed 2019-05-02 | $1.52B derived: sum of 2 quarters · filed 2020-02-25 | $2.23B derived: sum of 3 quarters · filed 2020-02-25 | $2.99B derived: sum of 4 quarters · filed 2020-02-25 | ||||
| 2017-12-31 | $721.00M derived: 10-K 12 month − 10-Q 9 month · filed 2020-02-25 | $1.43B derived: sum of 2 quarters · filed 2020-02-25 | $2.19B derived: sum of 3 quarters · filed 2020-02-25 | $2.90B 10-K · filed 2020-02-25 | ||||
| 2017-09-30 | $710.00M 10-Q · filed 2018-10-31 | $1.47B derived: sum of 2 quarters · filed 2018-10-31 | $2.18B 10-Q · filed 2018-10-31 | $2.88B derived: sum of 4 quarters · filed 2019-02-26 | ||||
| 2017-06-30 | $756.00M 10-Q · filed 2018-08-01 | $1.47B 10-Q · filed 2018-08-01 | $2.17B derived: sum of 3 quarters · filed 2019-02-26 | $2.99B derived: sum of 4 quarters · filed 2019-02-26 | ||||
| 2017-03-31 | $713.00M 10-Q · filed 2018-05-02 | $1.41B derived: sum of 2 quarters · filed 2019-02-26 | $2.23B derived: sum of 3 quarters · filed 2019-02-26 | $2.91B derived: sum of 4 quarters · filed 2019-02-26 | ||||
| 2016-12-31 | $697.00M derived: 10-K 12 month − 10-Q 9 month · filed 2019-02-26 | $1.52B derived: sum of 2 quarters · filed 2019-02-26 | $2.19B derived: sum of 3 quarters · filed 2019-02-26 | $2.90B 10-K · filed 2019-02-26 | ||||
| 2016-09-30 | $825.00M 10-Q · filed 2017-11-01 | $1.50B derived: sum of 2 quarters · filed 2017-11-01 | $2.20B 10-Q · filed 2017-11-01 | $2.97B derived: sum of 4 quarters · filed 2018-02-27 | ||||
| 2016-06-30 | $672.00M 10-Q · filed 2017-08-02 | $1.38B 10-Q · filed 2017-08-02 | $2.15B derived: sum of 3 quarters · filed 2018-02-27 | $2.85B derived: sum of 4 quarters · filed 2018-02-27 | ||||
| 2016-03-31 | $703.00M 10-Q · filed 2017-05-02 | $1.47B derived: sum of 2 quarters · filed 2018-02-27 | $2.18B derived: sum of 3 quarters · filed 2018-02-27 | $2.82B derived: sum of 4 quarters · filed 2018-02-27 | ||||
| 2015-12-31 | $771.00M derived: 10-K 12 month − 10-Q 9 month · filed 2018-02-27 | $1.48B derived: sum of 2 quarters · filed 2018-02-27 | $2.12B derived: sum of 3 quarters · filed 2018-02-27 | $2.71B 10-K · filed 2018-02-27 | ||||
| 2015-09-30 | $704.00M 10-Q · filed 2016-11-01 | $1.35B derived: sum of 2 quarters · filed 2016-11-01 | $1.94B 10-Q · filed 2016-11-01 | $2.66B derived: sum of 4 quarters · filed 2017-02-28 | ||||
| 2015-06-30 | $642.00M 10-Q · filed 2016-08-03 | $1.23B 10-Q · filed 2016-08-03 | $1.96B derived: sum of 3 quarters · filed 2017-02-28 | $2.57B derived: sum of 4 quarters · filed 2017-02-28 | ||||
| 2015-03-31 | $591.00M 10-Q · filed 2016-04-29 | $1.32B derived: sum of 2 quarters · filed 2017-02-28 | $1.93B derived: sum of 3 quarters · filed 2017-02-28 | $2.58B derived: sum of 4 quarters · filed 2017-02-28 | ||||
| 2014-12-31 | $726.00M derived: 10-K 12 month − 10-Q 9 month · filed 2017-02-28 | $1.34B derived: sum of 2 quarters · filed 2017-02-28 | $1.99B derived: sum of 3 quarters · filed 2017-02-28 | $2.55B 10-K · filed 2017-02-28 | ||||
| 2014-09-30 | $610.00M 10-Q · filed 2015-11-02 | $1.26B derived: sum of 2 quarters · filed 2015-11-02 | $1.82B 10-Q · filed 2015-11-02 | $2.57B derived: sum of 4 quarters · filed 2016-02-23 | ||||
| 2014-06-30 | $650.00M 10-Q · filed 2015-08-03 | $1.21B 10-Q · filed 2015-08-03 | $1.96B derived: sum of 3 quarters · filed 2016-02-23 | $2.55B derived: sum of 4 quarters · filed 2016-02-23 | ||||
| 2014-03-31 | $564.00M 10-Q · filed 2015-05-05 | $1.31B derived: sum of 2 quarters · filed 2016-02-23 | $1.90B derived: sum of 3 quarters · filed 2016-02-23 | $2.48B derived: sum of 4 quarters · filed 2016-02-23 | ||||
| 2013-12-31 | $745.00M derived: 10-K 12 month − 10-Q 9 month · filed 2016-02-23 | $1.33B derived: sum of 2 quarters · filed 2016-02-23 | $1.91B derived: sum of 3 quarters · filed 2016-02-23 | $2.50B 10-K · filed 2016-02-23 | ||||
| 2013-09-30 | $588.00M 10-Q · filed 2014-11-03 | $1.17B derived: sum of 2 quarters · filed 2014-11-03 | $1.75B 10-Q · filed 2014-11-03 | $2.40B derived: sum of 4 quarters · filed 2015-02-24 | ||||
| 2013-06-30 | $578.00M 10-Q · filed 2014-08-04 | $1.17B 10-Q · filed 2014-08-04 | $1.81B derived: sum of 3 quarters · filed 2015-02-24 | $2.42B derived: sum of 4 quarters · filed 2015-02-24 | ||||
| 2013-03-31 | $589.00M 10-Q · filed 2014-05-02 | $1.24B derived: sum of 2 quarters · filed 2015-02-24 | $1.84B derived: sum of 3 quarters · filed 2015-02-24 | $2.49B derived: sum of 4 quarters · filed 2015-02-24 | ||||
| 2012-12-31 | $648.00M derived: 10-K 12 month − 10-Q 9 month · filed 2015-02-24 | $1.25B derived: sum of 2 quarters · filed 2015-02-24 | $1.90B derived: sum of 3 quarters · filed 2015-02-24 | $2.58B 10-K · filed 2015-02-24 | ||||
| 2012-09-30 | $607.00M 10-Q · filed 2013-11-01 | $1.25B derived: sum of 2 quarters · filed 2013-11-01 | $1.93B 10-Q · filed 2013-11-01 | $2.74B derived: sum of 4 quarters · filed 2014-02-20 | ||||
| 2012-06-30 | $642.00M 10-Q · filed 2013-08-07 | $1.32B 10-Q · filed 2013-08-07 | $2.14B derived: sum of 3 quarters · filed 2014-02-20 | $3.06B derived: sum of 4 quarters · filed 2014-02-20 | ||||
| 2012-03-31 | $680.00M 10-Q · filed 2013-05-08 | $1.49B derived: sum of 2 quarters · filed 2014-02-20 | $2.42B derived: sum of 3 quarters · filed 2014-02-20 | $3.16B derived: sum of 4 quarters · filed 2014-02-20 | ||||
| 2011-12-31 | $814.00M derived: 10-K 12 month − 10-Q 9 month · filed 2014-02-20 | $1.74B derived: sum of 2 quarters · filed 2014-02-20 | $2.48B derived: sum of 3 quarters · filed 2014-02-20 | $3.14B 10-K · filed 2014-02-20 | ||||
| 2011-09-30 | $926.00M 10-Q · filed 2012-11-08 | $1.67B derived: sum of 2 quarters · filed 2012-11-08 | $2.33B 10-Q · filed 2012-11-08 | $2.91B derived: sum of 4 quarters · filed 2013-02-28 | ||||
| 2011-06-30 | $744.00M 10-Q · filed 2012-08-09 | $1.40B 10-Q · filed 2012-08-09 | $1.99B derived: sum of 3 quarters · filed 2013-02-28 | $2.64B derived: sum of 4 quarters · filed 2013-02-28 | ||||
| 2011-03-31 | $659.00M 10-Q/A · filed 2012-08-09 | $1.24B derived: sum of 2 quarters · filed 2013-02-28 | $1.89B derived: sum of 3 quarters · filed 2013-02-28 | $2.52B derived: sum of 4 quarters · filed 2013-02-28 | ||||
| 2010-12-31 | $584.00M derived: 10-K 12 month − 10-Q 9 month · filed 2013-02-28 | $1.24B derived: sum of 2 quarters · filed 2013-02-28 | $1.86B derived: sum of 3 quarters · filed 2013-02-28 | $2.45B 10-K · filed 2013-02-28 | ||||
| 2010-09-30 | $651.00M 10-Q · filed 2011-11-04 | $1.28B derived: sum of 2 quarters · filed 2011-11-04 | $1.86B 10-Q · filed 2011-11-04 | $2.40B derived: sum of 4 quarters · filed 2012-02-29 | ||||
| 2010-06-30 | $628.00M 8-K · filed 2011-11-04 | $1.21B 8-K · filed 2011-11-04 | $1.75B derived: sum of 3 quarters · filed 2012-02-29 | $2.19B derived: sum of 4 quarters · filed 2012-02-29 | ||||
| 2010-03-31 | $583.00M 8-K · filed 2011-11-04 | $1.12B derived: sum of 2 quarters · filed 2012-02-29 | $1.56B derived: sum of 3 quarters · filed 2012-02-29 | $1.98B derived: sum of 4 quarters · filed 2012-02-29 | ||||
| 2009-12-31 | $536.00M derived: 10-K 12 month − 10-Q 9 month · filed 2012-02-29 | $976.00M derived: sum of 2 quarters · filed 2012-02-29 | $1.39B derived: sum of 3 quarters · filed 2012-02-29 | $1.78B 10-K · filed 2012-02-29 | ||||
| 2009-09-30 | $440.00M 10-Q · filed 2010-11-09 | $857.00M derived: sum of 2 quarters · filed 2010-11-09 | $1.24B 10-Q · filed 2010-11-09 | $1.74B derived: sum of 4 quarters · filed 2011-11-04 | ||||
| 2009-06-30 | $417.00M 10-Q · filed 2010-08-06 | $801.00M 10-Q · filed 2010-08-06 | $1.30B derived: sum of 3 quarters · filed 2011-11-04 | $1.75B derived: sum of 4 quarters · filed 2011-11-04 | ||||
| 2009-03-31 | $384.00M 10-Q · filed 2010-05-10 | $885.00M derived: sum of 2 quarters · filed 2011-11-04 | $1.34B derived: sum of 3 quarters · filed 2011-11-04 | $1.75B derived: sum of 4 quarters · filed 2011-11-04 | ||||
| 2008-12-31 | $501.00M derived: 8-K 12 month − 10-Q 9 month · filed 2011-11-04 | $954.00M derived: sum of 2 quarters · filed 2011-11-04 | $1.37B derived: sum of 3 quarters · filed 2011-11-04 | $1.91B 8-K · filed 2011-11-04 | ||||
| 2008-09-30 | $453.00M 10-Q · filed 2009-11-09 | $866.00M derived: sum of 2 quarters · filed 2009-11-09 | $1.41B 10-Q · filed 2009-11-09 | |||||
| 2008-06-30 | $413.00M 10-Q · filed 2009-08-10 | $959.00M 10-Q · filed 2009-08-10 | ||||||
| 2007-12-31 | $2.07B 10-K · filed 2010-02-24 |