Vitamin Shoppe, Inc. Advertising Expense
Vitamin Shoppe, Inc. reported Advertising Expense of $6.40 million for the 3-month period ending 2019-09-28, per its 10-Q filed 2019-11-06.
Discontinued › Expense Statement › Operating Expenses
us-gaap:AdvertisingExpense · last filed 2019-11-06
- Vitamin Shoppe, Inc. advertising expense for the quarter ending 2019-09-28 was $6.40M, a 8.47% increase year-over-year.
- Vitamin Shoppe, Inc. advertising expense for the quarter ending 2019-06-29 was $7.90M, a 14.49% increase year-over-year.
- Vitamin Shoppe, Inc. advertising expense for the quarter ending 2019-03-30 was $7.30M, a 14.06% increase year-over-year.
- Vitamin Shoppe, Inc. advertising expense for the quarter ending 2018-12-29 was $4.70M, a 17.54% decline year-over-year.
- Vitamin Shoppe, Inc. advertising expense for fiscal 2018 was $24.00M, a 12.09% decline from fiscal 2017.
- Vitamin Shoppe, Inc. advertising expense for fiscal 2017 was $27.30M, a 31.88% increase from fiscal 2016.
- Vitamin Shoppe, Inc. advertising expense for fiscal 2016 was $20.70M, a 4.17% decline from fiscal 2015.
- Vitamin Shoppe, Inc. advertising expense for fiscal 2015 was $21.60M, a 11.92% increase from fiscal 2014.
| Period end | Advertising Expense 3 month | Advertising Expense 6 month | Advertising Expense 9 month | Advertising Expense 12 month | Advertising Expense 12 month as first filed |
|---|---|---|---|---|---|
| 2019-09-28 | $6.40M 10-Q · filed 2019-11-06 | $14.30M derived: sum of 2 quarters · filed 2019-11-06 | $21.60M 10-Q · filed 2019-11-06 | $26.30M derived: sum of 4 quarters · filed 2019-11-06 | |
| 2019-06-29 | $7.90M 10-Q · filed 2019-08-08 | $15.20M 10-Q · filed 2019-08-08 | $19.90M derived: sum of 3 quarters · filed 2019-08-08 | $25.80M derived: sum of 4 quarters · filed 2019-11-06 | |
| 2019-03-30 | $7.30M 10-Q · filed 2019-05-08 | $12.00M derived: sum of 2 quarters · filed 2019-05-08 | $17.90M derived: sum of 3 quarters · filed 2019-11-06 | $24.80M derived: sum of 4 quarters · filed 2019-11-06 | |
| 2018-12-29 | $4.70M derived: 10-K 12 month − 10-Q 9 month · filed 2019-02-26 | $10.60M derived: sum of 2 quarters · filed 2019-11-06 | $17.50M derived: sum of 3 quarters · filed 2019-11-06 | $24.00M 10-K · filed 2019-02-26 | |
| 2018-09-29 | $5.90M 10-Q · filed 2019-11-06 | $12.80M derived: sum of 2 quarters · filed 2019-11-06 | $19.30M 10-Q · filed 2019-11-06 | $24.90M derived: sum of 4 quarters · filed 2019-11-06 | |
| 2018-06-30 | $6.90M 10-Q · filed 2019-08-08 | $13.40M 10-Q · filed 2019-08-08 | $19.00M derived: sum of 3 quarters · filed 2019-08-08 | $27.70M derived: sum of 4 quarters · filed 2019-08-08 | |
| 2018-03-31 | $6.40M 10-Q · filed 2019-05-08 | $12.10M derived: sum of 2 quarters · filed 2019-05-08 | $20.80M derived: sum of 3 quarters · filed 2019-05-08 | $27.80M derived: sum of 4 quarters · filed 2019-05-08 | |
| 2017-12-30 | $5.70M derived: 10-K 12 month − 10-Q 9 month · filed 2019-02-26 | $14.40M derived: sum of 2 quarters · filed 2019-02-26 | $21.40M derived: sum of 3 quarters · filed 2019-02-26 | $27.30M 10-K · filed 2019-02-26 | |
| 2017-09-30 | $8.70M 10-Q · filed 2018-11-07 | $15.70M derived: sum of 2 quarters · filed 2018-11-07 | $21.60M 10-Q · filed 2018-11-07 | $24.20M derived: sum of 4 quarters · filed 2019-02-26 | |
| 2017-07-01 | $7.00M 10-Q · filed 2018-08-08 | $12.90M 10-Q · filed 2018-08-08 | $15.50M derived: sum of 3 quarters · filed 2019-02-26 | $21.20M derived: sum of 4 quarters · filed 2019-02-26 | |
| 2017-04-01 | $5.90M 10-Q · filed 2018-05-09 | $8.50M derived: sum of 2 quarters · filed 2019-02-26 | $14.20M derived: sum of 3 quarters · filed 2019-02-26 | $20.50M derived: sum of 4 quarters · filed 2019-02-26 | |
| 2016-12-31 | $2.60M derived: 10-K 12 month − 10-Q 9 month · filed 2019-02-26 | $8.30M derived: sum of 2 quarters · filed 2019-02-26 | $14.60M derived: sum of 3 quarters · filed 2019-02-26 | $20.70M 10-K · filed 2019-02-26 | $21.90M 10-K · filed 2017-03-01 |
| 2016-09-24 | $5.70M 10-Q · filed 2017-11-08 | $12.00M derived: sum of 2 quarters · filed 2017-11-08 | $18.10M 10-Q · filed 2017-11-08 | $22.70M derived: sum of 4 quarters · filed 2018-02-27 | |
| 2016-06-25 | $6.30M 10-Q · filed 2017-08-09 | $12.40M 10-Q · filed 2017-08-09 | $17.00M derived: sum of 3 quarters · filed 2018-02-27 | $22.30M derived: sum of 4 quarters · filed 2018-02-27 | |
| 2016-03-26 | $5.90M 10-Q · filed 2017-05-10 | $10.70M derived: sum of 2 quarters · filed 2018-02-27 | $16.00M derived: sum of 3 quarters · filed 2018-02-27 | $20.90M derived: sum of 4 quarters · filed 2018-02-27 | |
| 2015-12-26 | $4.80M derived: 10-K 12 month − 10-Q 9 month · filed 2018-02-27 | $10.10M derived: sum of 2 quarters · filed 2018-02-27 | $15.00M derived: sum of 3 quarters · filed 2018-02-27 | $21.60M 10-K · filed 2018-02-27 | |
| 2015-09-26 | $5.30M 10-Q · filed 2016-11-02 | $10.20M derived: sum of 2 quarters · filed 2016-11-02 | $16.80M 10-Q · filed 2016-11-02 | $20.70M derived: sum of 4 quarters · filed 2017-03-01 | |
| 2015-06-27 | $4.90M 10-Q · filed 2016-08-03 | $11.50M 10-Q · filed 2016-08-03 | $15.40M derived: sum of 3 quarters · filed 2017-03-01 | $20.70M derived: sum of 4 quarters · filed 2017-03-01 | |
| 2015-03-28 | $6.50M 10-Q · filed 2016-05-04 | $10.50M derived: sum of 2 quarters · filed 2017-03-01 | $15.80M derived: sum of 3 quarters · filed 2017-03-01 | $20.40M derived: sum of 4 quarters · filed 2017-03-01 | |
| 2014-12-27 | $4.00M derived: 10-K 12 month − 10-Q 9 month · filed 2017-03-01 | $9.30M derived: sum of 2 quarters · filed 2017-03-01 | $13.90M derived: sum of 3 quarters · filed 2017-03-01 | $19.30M 10-K · filed 2017-03-01 | |
| 2014-09-27 | $5.30M 10-Q · filed 2014-11-04 | $9.90M derived: sum of 2 quarters · filed 2015-11-04 | $15.30M 10-Q · filed 2015-11-04 | $19.00M derived: sum of 4 quarters · filed 2016-02-23 | |
| 2014-06-28 | $4.60M 10-Q · filed 2015-08-05 | $10.10M 10-Q · filed 2015-08-05 | $13.70M derived: sum of 3 quarters · filed 2016-02-23 | $17.20M derived: sum of 4 quarters · filed 2016-02-23 | |
| 2014-03-29 | $5.50M 10-Q · filed 2015-05-06 | $9.10M derived: sum of 2 quarters · filed 2016-02-23 | $12.60M derived: sum of 3 quarters · filed 2016-02-23 | $16.50M derived: sum of 4 quarters · filed 2016-02-23 | |
| 2013-12-28 | $3.60M derived: 10-K 12 month − 10-Q 9 month · filed 2016-02-23 | $7.10M derived: sum of 2 quarters · filed 2016-02-23 | $11.00M derived: sum of 3 quarters · filed 2016-02-23 | $16.50M 10-K · filed 2016-02-23 | |
| 2013-09-28 | $3.50M 10-Q · filed 2013-11-05 | $7.40M derived: sum of 2 quarters · filed 2014-11-04 | $12.90M 10-Q · filed 2014-11-04 | $16.20M derived: sum of 4 quarters · filed 2015-02-24 | |
| 2013-06-29 | $3.90M 10-Q · filed 2014-08-05 | $9.40M 10-Q · filed 2014-08-05 | $12.70M derived: sum of 3 quarters · filed 2015-02-24 | $16.30M derived: sum of 4 quarters · filed 2015-02-24 | |
| 2013-03-30 | $5.60M 10-Q · filed 2014-05-07 | $8.80M derived: sum of 2 quarters · filed 2015-02-24 | $12.40M derived: sum of 3 quarters · filed 2015-02-24 | $16.10M derived: sum of 4 quarters · filed 2015-02-24 | |
| 2012-12-29 | $3.20M derived: 10-K 12 month − 10-Q 9 month · filed 2015-02-24 | $6.80M derived: sum of 2 quarters · filed 2015-02-24 | $10.50M derived: sum of 3 quarters · filed 2015-02-24 | $14.70M 10-K · filed 2015-02-24 | |
| 2012-09-29 | $3.60M 10-Q · filed 2012-11-06 | $7.30M derived: sum of 2 quarters · filed 2013-11-05 | $11.50M 10-Q · filed 2013-11-05 | $14.40M derived: sum of 4 quarters · filed 2014-02-25 | |
| 2012-06-30 | $3.70M 10-Q · filed 2013-08-06 | $7.80M 10-Q · filed 2013-08-06 | $10.80M derived: sum of 3 quarters · filed 2014-02-25 | $14.00M derived: sum of 4 quarters · filed 2014-02-25 | |
| 2012-03-31 | $4.10M 10-Q · filed 2013-05-07 | $7.10M derived: sum of 2 quarters · filed 2014-02-25 | $10.30M derived: sum of 3 quarters · filed 2014-02-25 | $13.20M derived: sum of 4 quarters · filed 2014-02-25 | |
| 2011-12-31 | $3.00M derived: 10-K 12 month − 10-Q 9 month · filed 2014-02-25 | $6.20M derived: sum of 2 quarters · filed 2014-02-25 | $9.10M derived: sum of 3 quarters · filed 2014-02-25 | $12.60M 10-K · filed 2014-02-25 | |
| 2011-09-24 | $3.20M 10-Q · filed 2012-11-06 | $6.10M derived: sum of 2 quarters · filed 2012-11-06 | $9.60M 10-Q · filed 2012-11-06 | ||
| 2011-06-25 | $2.90M 10-Q · filed 2012-08-07 | $6.40M 10-Q · filed 2012-08-07 | |||
| 2011-03-26 | $3.50M 10-Q · filed 2012-05-08 | ||||
| 2010-12-25 | $13.00M 10-K · filed 2013-02-26 | ||||
| 2009-12-26 | $12.80M 10-K · filed 2012-02-28 |