SONIC CORP Marketing and Advertising Expense
SONIC CORP reported Marketing and Advertising Expense of $12.60 million for the 12-month period ending 2018-08-31, per its 10-K filed 2018-10-23.
Discontinued › Expense Statement › Operating Expenses
us-gaap:MarketingAndAdvertisingExpense · last filed 2018-10-23
- SONIC CORP marketing and advertising expense for fiscal 2018 was $12.60M, a 20.25% decline from fiscal 2017.
- SONIC CORP marketing and advertising expense for fiscal 2017 was $15.80M, a 32.48% decline from fiscal 2016.
- SONIC CORP marketing and advertising expense for fiscal 2016 was $23.40M, a 4.49% decline from fiscal 2015.
- SONIC CORP marketing and advertising expense for fiscal 2015 was $24.50M, a 9.38% increase from fiscal 2014.
| Period end | Marketing and Advertising Expense 12 month |
|---|---|
| 2018-08-31 | $12.60M 10-K · filed 2018-10-23 |
| 2017-08-31 | $15.80M 10-K · filed 2018-10-23 |
| 2016-08-31 | $23.40M 10-K · filed 2018-10-23 |
| 2015-08-31 | $24.50M 10-K · filed 2017-10-27 |
| 2014-08-31 | $22.40M 10-K · filed 2016-10-31 |
| 2013-08-31 | $22.40M 10-K · filed 2015-10-23 |
| 2012-08-31 | $22.60M 10-K · filed 2014-10-24 |
| 2011-08-31 | $22.50M 10-K · filed 2013-10-25 |
| 2010-08-31 | $22.50M 10-K · filed 2012-10-26 |