STEVEN MADDEN, LTD. Advertising Expense
STEVEN MADDEN, LTD. (SHOO) reported Advertising Expense of $133.60 million for the 12-month period ending 2025-12-31, per its 10-K filed 2026-03-02.
Financial Statements › Expense Statement › Operating Expenses
us-gaap:AdvertisingExpense · last filed 2026-03-02
- STEVEN MADDEN, LTD. advertising expense for fiscal 2025 was $133.60M, a 31.04% increase from fiscal 2024.
- STEVEN MADDEN, LTD. advertising expense for fiscal 2024 was $101.95M, a 14.00% increase from fiscal 2023.
- STEVEN MADDEN, LTD. advertising expense for fiscal 2023 was $89.44M, a 4.09% increase from fiscal 2022.
- STEVEN MADDEN, LTD. advertising expense for fiscal 2022 was $85.92M, a 32.02% increase from fiscal 2021.
| Period end | Advertising Expense 12 month | Advertising Expense 12 month as first filed |
|---|---|---|
| 2025-12-31 | $133.60M 10-K · filed 2026-03-02 | |
| 2024-12-31 | $101.95M 10-K · filed 2026-03-02 | |
| 2023-12-31 | $89.44M 10-K · filed 2026-03-02 | |
| 2022-12-31 | $85.92M 10-K · filed 2025-03-03 | |
| 2021-12-31 | $65.08M 10-K · filed 2024-03-04 | |
| 2020-12-31 | $33.07M 10-K · filed 2023-03-01 | |
| 2019-12-31 | $30.16M 10-K · filed 2022-03-01 | |
| 2018-12-31 | $21.92M 10-K · filed 2021-03-16 | |
| 2017-12-31 | $19.63M 10-K · filed 2020-03-02 | |
| 2016-12-31 | $16.02M 10-K · filed 2019-02-28 | |
| 2015-12-31 | $14.89M 10-K/A · filed 2018-11-09 | |
| 2014-12-31 | $13.87M 10-K · filed 2017-02-28 | |
| 2013-12-31 | $11.53M 10-K · filed 2016-02-26 | $11.53K 10-K · filed 2014-02-27 |
| 2012-12-31 | $11.53M 10-K · filed 2015-02-26 | $9.78K 10-K · filed 2013-03-01 |
| 2011-12-31 | $9.78M 10-K · filed 2015-02-26 | $7.31M 10-K · filed 2012-02-29 |
| 2010-12-31 | $5.60K 10-K · filed 2013-03-01 | $5.60M 10-K · filed 2012-02-29 |
| 2009-12-31 | $4.71M 10-K · filed 2012-02-29 |
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