Shire plc Advertising Expense
Shire plc reported Advertising Expense of $210.30 million for the 12-month period ending 2017-12-31, per its 10-K filed 2018-02-20.
Discontinued › Expense Statement › Operating Expenses
us-gaap:AdvertisingExpense · last filed 2018-02-20
- Shire plc advertising expense for fiscal 2017 was $210.30M, a 2.64% decline from fiscal 2016.
- Shire plc advertising expense for fiscal 2016 was $216.00M, a 285.03% increase from fiscal 2015.
- Shire plc advertising expense for fiscal 2015 was $56.10M, a 0.53% decline from fiscal 2014.
- Shire plc advertising expense for fiscal 2014 was $56.40M.
| Period end | Advertising Expense 12 month |
|---|---|
| 2017-12-31 | $210.30M 10-K · filed 2018-02-20 |
| 2016-12-31 | $216.00M 10-K · filed 2018-02-20 |
| 2015-12-31 | $56.10M 10-K · filed 2018-02-20 |
| 2014-12-31 | $56.40M 10-K · filed 2017-02-22 |
| 2013-12-31 | $60.90M 8-K · filed 2016-09-02 |
| 2012-12-31 | $85.80M 10-K · filed 2015-02-24 |
| 2011-12-31 | $122.50M 10-K · filed 2014-02-24 |
| 2010-12-31 | $93.30M 10-K · filed 2013-02-25 |
| 2009-12-31 | $81.30M 10-K · filed 2012-02-23 |
| 2008-12-31 | $134.50M 10-K · filed 2011-02-23 |