THE BOSTON BEER COMPANY, INC. Advertising Expense
THE BOSTON BEER COMPANY, INC. (SAM) reported Advertising Expense of $31.90 million for the 12-month period ending 2011-12-31, per its 10-K filed 2012-02-22.
Discontinued › Expense Statement › Operating Expenses
us-gaap:AdvertisingExpense · last filed 2012-02-22
- THE BOSTON BEER COMPANY, INC. advertising expense for fiscal 2011 was $31.90M, a 4.59% increase from fiscal 2010.
- THE BOSTON BEER COMPANY, INC. advertising expense for fiscal 2010 was $30.50M, a 3.39% increase from fiscal 2009.
- THE BOSTON BEER COMPANY, INC. advertising expense for fiscal 2009 was $29.50M.
| Period end | Advertising Expense 12 month |
|---|---|
| 2011-12-31 | $31.90M 10-K · filed 2012-02-22 |
| 2010-12-25 | $30.50M 10-K · filed 2012-02-22 |
| 2009-12-26 | $29.50M 10-K · filed 2012-02-22 |