NIKE, Inc. Marketing and Advertising Expense
NIKE, Inc. (NKE) reported Marketing and Advertising Expense of $4.75 billion for the 12-month period ending 2026-05-31, per its 10-K filed 2026-07-15.
Financial Statements › Expense Statement › Operating Expenses
us-gaap:MarketingAndAdvertisingExpense · last filed 2026-07-15
- NIKE, Inc. marketing and advertising expense for the quarter ending 2026-05-31 was $1.20B, a 3.99% decline year-over-year.
- NIKE, Inc. marketing and advertising expense for the quarter ending 2026-02-28 was $1.09B, a 0.18% increase year-over-year.
- NIKE, Inc. marketing and advertising expense for the quarter ending 2025-11-30 was $1.27B, a 13.46% increase year-over-year.
- NIKE, Inc. marketing and advertising expense for the quarter ending 2025-08-31 was $1.19B, a 3.10% decline year-over-year.
- NIKE, Inc. marketing and advertising expense for fiscal 2026 was $4.75B, a 1.39% increase from fiscal 2025.
- NIKE, Inc. marketing and advertising expense for fiscal 2025 was $4.69B, a 9.43% increase from fiscal 2024.
- NIKE, Inc. marketing and advertising expense for fiscal 2024 was $4.29B, a 5.54% increase from fiscal 2023.
- NIKE, Inc. marketing and advertising expense for fiscal 2023 was $4.06B, a 5.45% increase from fiscal 2022.
| Period end | Marketing and Advertising Expense 3 month | Marketing and Advertising Expense 3 month as first filed | Marketing and Advertising Expense 6 month | Marketing and Advertising Expense 6 month as first filed | Marketing and Advertising Expense 9 month | Marketing and Advertising Expense 9 month as first filed | Marketing and Advertising Expense 12 month | Marketing and Advertising Expense 12 month as first filed |
|---|---|---|---|---|---|---|---|---|
| 2026-05-31 | $1.20B derived: 10-K 12 month − 10-Q 9 month · filed 2026-07-15 | $2.29B derived: sum of 2 quarters · filed 2026-07-15 | $3.57B derived: sum of 3 quarters · filed 2026-07-15 | $4.75B 10-K · filed 2026-07-15 | ||||
| 2026-02-28 | $1.09B 10-Q · filed 2026-04-01 | $2.36B derived: sum of 2 quarters · filed 2026-04-01 | $3.55B 10-Q · filed 2026-04-01 | $4.80B derived: sum of 4 quarters · filed 2026-07-15 | ||||
| 2025-11-30 | $1.27B 10-Q · filed 2025-12-30 | $2.46B 10-Q · filed 2025-12-30 | $3.71B derived: sum of 3 quarters · filed 2026-07-15 | $4.80B derived: sum of 4 quarters · filed 2026-07-15 | ||||
| 2025-08-31 | $1.19B 10-Q · filed 2025-10-01 | $2.44B derived: sum of 2 quarters · filed 2026-07-15 | $3.53B derived: sum of 3 quarters · filed 2026-07-15 | $4.65B derived: sum of 4 quarters · filed 2026-07-15 | ||||
| 2025-05-31 | $1.25B derived: 10-K 12 month − 10-Q 9 month · filed 2026-07-15 | $2.34B derived: sum of 2 quarters · filed 2026-07-15 | $3.46B derived: sum of 3 quarters · filed 2026-07-15 | $4.69B 10-K · filed 2026-07-15 | ||||
| 2025-02-28 | $1.09B 10-Q · filed 2026-04-01 | $2.21B derived: sum of 2 quarters · filed 2026-04-01 | $3.44B 10-Q · filed 2026-04-01 | $4.53B derived: sum of 4 quarters · filed 2026-07-15 | ||||
| 2024-11-30 | $1.12B 10-Q · filed 2025-12-30 | $2.35B 10-Q · filed 2025-12-30 | $3.44B derived: sum of 3 quarters · filed 2026-07-15 | $4.45B derived: sum of 4 quarters · filed 2026-07-15 | ||||
| 2024-08-31 | $1.23B 10-Q · filed 2025-10-01 | $2.32B derived: sum of 2 quarters · filed 2026-07-15 | $3.33B derived: sum of 3 quarters · filed 2026-07-15 | $4.44B derived: sum of 4 quarters · filed 2026-07-15 | ||||
| 2024-05-31 | $1.09B derived: 10-K 12 month − 10-Q 9 month · filed 2026-07-15 | $2.10B derived: sum of 2 quarters · filed 2026-07-15 | $3.22B derived: sum of 3 quarters · filed 2026-07-15 | $4.29B 10-K · filed 2026-07-15 | ||||
| 2024-02-29 | $1.01B 10-Q · filed 2025-04-03 | $2.13B derived: sum of 2 quarters · filed 2025-04-03 | $3.19B 10-Q · filed 2025-04-03 | $4.29B derived: sum of 4 quarters · filed 2025-07-17 | ||||
| 2023-11-30 | $1.11B 10-Q · filed 2025-01-03 | $2.18B 10-Q · filed 2025-01-03 | $3.27B derived: sum of 3 quarters · filed 2025-07-17 | $4.20B derived: sum of 4 quarters · filed 2025-07-17 | ||||
| 2023-08-31 | $1.07B 10-Q · filed 2024-10-07 | $2.16B derived: sum of 2 quarters · filed 2025-07-17 | $3.08B derived: sum of 3 quarters · filed 2025-07-17 | $4.19B derived: sum of 4 quarters · filed 2025-07-17 | ||||
| 2023-05-31 | $1.09B derived: 10-K 12 month − 10-Q 9 month · filed 2025-07-17 | $2.02B derived: sum of 2 quarters · filed 2025-07-17 | $3.12B derived: sum of 3 quarters · filed 2025-07-17 | $4.06B 10-K · filed 2025-07-17 | ||||
| 2023-02-28 | $923.00M 10-Q · filed 2024-04-04 | $2.02B derived: sum of 2 quarters · filed 2024-04-04 | $2.97B 10-Q · filed 2024-04-04 | $4.03B derived: sum of 4 quarters · filed 2024-07-25 | ||||
| 2022-11-30 | $1.10B 10-Q · filed 2024-01-05 | $2.04B 10-Q · filed 2024-01-05 | $3.11B derived: sum of 3 quarters · filed 2024-07-25 | $3.96B derived: sum of 4 quarters · filed 2024-07-25 | ||||
| 2022-08-31 | $943.00M 10-Q · filed 2023-10-06 | $2.00B derived: sum of 2 quarters · filed 2024-07-25 | $2.86B derived: sum of 3 quarters · filed 2024-07-25 | $3.88B derived: sum of 4 quarters · filed 2024-07-25 | ||||
| 2022-05-31 | $1.06B derived: 10-K 12 month − 10-Q 9 month · filed 2024-07-25 | $1.92B derived: sum of 2 quarters · filed 2024-07-25 | $2.93B derived: sum of 3 quarters · filed 2024-07-25 | $3.85B 10-K · filed 2024-07-25 | ||||
| 2022-02-28 | $854.00M 10-Q · filed 2023-04-06 | $1.87B derived: sum of 2 quarters · filed 2023-04-06 | $2.79B 10-Q · filed 2023-04-06 | $3.79B derived: sum of 4 quarters · filed 2023-07-20 | ||||
| 2021-11-30 | $1.02B 10-Q · filed 2023-01-05 | $1.94B 10-Q · filed 2023-01-05 | $2.93B derived: sum of 3 quarters · filed 2023-07-20 | $3.64B derived: sum of 4 quarters · filed 2023-07-20 | ||||
| 2021-08-31 | $918.00M 10-Q · filed 2022-10-06 | $1.92B derived: sum of 2 quarters · filed 2023-07-20 | $2.63B derived: sum of 3 quarters · filed 2023-07-20 | $3.35B derived: sum of 4 quarters · filed 2023-07-20 | ||||
| 2021-05-31 | $997.00M derived: 10-K 12 month − 10-Q 9 month · filed 2023-07-20 | $1.71B derived: sum of 2 quarters · filed 2023-07-20 | $2.44B derived: sum of 3 quarters · filed 2023-07-20 | $3.11B 10-K · filed 2023-07-20 | ||||
| 2021-02-28 | $711.00M 10-Q · filed 2022-04-05 | $1.44B derived: sum of 2 quarters · filed 2022-04-05 | $2.12B 10-Q · filed 2022-04-05 | $2.94B derived: sum of 4 quarters · filed 2022-07-21 | ||||
| 2020-11-30 | $729.00M 10-Q · filed 2022-01-06 | $1.41B 10-Q · filed 2022-01-06 | $2.23B derived: sum of 3 quarters · filed 2022-07-21 | $3.10B derived: sum of 4 quarters · filed 2022-07-21 | ||||
| 2020-08-31 | $677.00M 10-Q · filed 2021-10-05 | $1.50B derived: sum of 2 quarters · filed 2022-07-21 | $2.37B derived: sum of 3 quarters · filed 2022-07-21 | $3.25B derived: sum of 4 quarters · filed 2022-07-21 | ||||
| 2020-05-31 | $823.00M derived: 10-K 12 month − 10-Q 9 month · filed 2022-07-21 | $1.69B derived: sum of 2 quarters · filed 2022-07-21 | $2.57B derived: sum of 3 quarters · filed 2022-07-21 | $3.59B 10-K · filed 2022-07-21 | ||||
| 2020-02-29 | $870.00M 10-Q · filed 2021-04-02 | $1.75B derived: sum of 2 quarters · filed 2021-04-02 | $2.77B 10-Q · filed 2021-04-02 | $3.78B derived: sum of 4 quarters · filed 2021-07-20 | ||||
| 2019-11-30 | $881.00M 10-Q · filed 2021-01-05 | $1.90B 10-Q · filed 2021-01-05 | $2.91B derived: sum of 3 quarters · filed 2021-07-20 | $3.78B derived: sum of 4 quarters · filed 2021-07-20 | ||||
| 2019-08-31 | $1.02B 10-Q · filed 2020-10-08 | $2.03B derived: sum of 2 quarters · filed 2021-07-20 | $2.90B derived: sum of 3 quarters · filed 2021-07-20 | $3.81B derived: sum of 4 quarters · filed 2021-07-20 | ||||
| 2019-05-31 | $1.01B derived: 10-K 12 month − 10-Q 9 month · filed 2021-07-20 | $1.88B derived: sum of 2 quarters · filed 2021-07-20 | $2.79B derived: sum of 3 quarters · filed 2021-07-20 | $3.75B 10-K · filed 2021-07-20 | ||||
| 2019-02-28 | $865.00M 10-Q · filed 2020-04-07 | $1.77B derived: sum of 2 quarters · filed 2020-04-07 | $2.74B 10-Q · filed 2020-04-07 | $3.72B derived: sum of 4 quarters · filed 2020-07-24 | ||||
| 2018-11-30 | $910.00M 10-Q · filed 2020-01-07 | $1.87B 10-Q · filed 2020-01-07 | $2.86B derived: sum of 3 quarters · filed 2020-07-24 | $3.72B derived: sum of 4 quarters · filed 2020-07-24 | ||||
| 2018-08-31 | $964.00M 10-Q · filed 2019-10-04 | $1.95B derived: sum of 2 quarters · filed 2020-07-24 | $2.81B derived: sum of 3 quarters · filed 2020-07-24 | $3.69B derived: sum of 4 quarters · filed 2020-07-24 | ||||
| 2018-05-31 | $983.00M derived: 10-K 12 month − 10-Q 9 month · filed 2020-07-24 | $1.84B derived: sum of 2 quarters · filed 2020-07-24 | $2.72B derived: sum of 3 quarters · filed 2020-07-24 | $3.58B 10-K · filed 2020-07-24 | ||||
| 2018-02-28 | $862.00M 10-Q · filed 2019-04-04 | $1.74B derived: sum of 2 quarters · filed 2019-04-04 | $2.59B 10-Q · filed 2019-04-04 | $3.38B derived: sum of 4 quarters · filed 2019-07-23 | ||||
| 2017-11-30 | $877.00M 10-Q · filed 2019-01-08 | $1.73B 10-Q · filed 2019-01-08 | $2.52B derived: sum of 3 quarters · filed 2019-07-23 | $3.27B derived: sum of 4 quarters · filed 2019-07-23 | ||||
| 2017-08-31 | $855.00M 10-Q · filed 2018-10-05 | $1.64B derived: sum of 2 quarters · filed 2019-07-23 | $2.39B derived: sum of 3 quarters · filed 2019-07-23 | $3.15B derived: sum of 4 quarters · filed 2019-07-23 | ||||
| 2017-05-31 | $789.00M derived: 10-K 12 month − 10-Q 9 month · filed 2019-07-23 | $1.54B derived: sum of 2 quarters · filed 2019-07-23 | $2.30B derived: sum of 3 quarters · filed 2019-07-23 | $3.34B 10-K · filed 2019-07-23 | ||||
| 2017-02-28 | $749.00M 10-Q · filed 2018-04-05 | $1.51B derived: sum of 2 quarters · filed 2018-04-05 | $2.55B 10-Q · filed 2018-04-05 | $3.42B derived: sum of 4 quarters · filed 2018-07-25 | ||||
| 2016-11-30 | $762.00M 10-Q · filed 2018-01-05 | $1.80B 10-Q · filed 2018-01-05 | $2.68B derived: sum of 3 quarters · filed 2018-07-25 | $3.48B derived: sum of 4 quarters · filed 2018-07-25 | ||||
| 2016-08-31 | $1.04B 10-Q · filed 2017-10-06 | $1.91B derived: sum of 2 quarters · filed 2018-07-25 | $2.72B derived: sum of 3 quarters · filed 2018-07-25 | $3.49B derived: sum of 4 quarters · filed 2018-07-25 | ||||
| 2016-05-31 | $873.00M derived: 10-K 12 month − 10-Q 9 month · filed 2018-07-25 | $1.68B derived: sum of 2 quarters · filed 2018-07-25 | $2.45B derived: sum of 3 quarters · filed 2018-07-25 | $3.28B 10-K · filed 2018-07-25 | ||||
| 2016-02-29 | $804.00M 10-Q · filed 2017-04-04 | $1.57B derived: sum of 2 quarters · filed 2017-04-04 | $2.40B 10-Q · filed 2017-04-04 | $3.22B derived: sum of 4 quarters · filed 2017-07-20 | ||||
| 2015-11-30 | $769.00M 10-Q · filed 2017-01-05 | $1.60B 10-Q · filed 2017-01-05 | $2.42B derived: sum of 3 quarters · filed 2017-07-20 | $3.15B derived: sum of 4 quarters · filed 2017-07-20 | ||||
| 2015-08-31 | $832.00M 10-Q · filed 2016-10-11 | $1.65B derived: sum of 2 quarters · filed 2017-07-20 | $2.38B derived: sum of 3 quarters · filed 2017-07-20 | $3.15B derived: sum of 4 quarters · filed 2017-07-20 | ||||
| 2015-05-31 | $819.00M derived: 10-K 12 month − 10-Q 9 month · filed 2017-07-20 | $1.55B derived: sum of 2 quarters · filed 2017-07-20 | $2.32B derived: sum of 3 quarters · filed 2017-07-20 | $3.21B 10-K · filed 2017-07-20 | ||||
| 2015-02-28 | $731.00M 10-Q · filed 2016-04-05 | $1.50B derived: sum of 2 quarters · filed 2016-04-05 | $2.39B 10-Q · filed 2016-04-05 | $3.27B derived: sum of 4 quarters · filed 2016-07-21 | ||||
| 2014-11-30 | $766.00M 10-Q · filed 2016-01-06 | $1.66B 10-Q · filed 2016-01-06 | $2.54B derived: sum of 3 quarters · filed 2016-07-21 | $3.27B derived: sum of 4 quarters · filed 2016-07-21 | ||||
| 2014-08-31 | $897.00M 10-Q · filed 2015-10-06 | $1.77B derived: sum of 2 quarters · filed 2016-07-21 | $2.51B derived: sum of 3 quarters · filed 2016-07-21 | $3.20B derived: sum of 4 quarters · filed 2016-07-21 | ||||
| 2014-05-31 | $876.00M derived: 10-K 12 month − 10-Q 9 month · filed 2016-07-21 | $1.61B derived: sum of 2 quarters · filed 2016-07-21 | $2.30B derived: sum of 3 quarters · filed 2016-07-21 | $3.03B 10-K · filed 2016-07-21 | ||||
| 2014-02-28 | $733.00M 10-Q · filed 2015-04-07 | $1.42B derived: sum of 2 quarters · filed 2015-04-07 | $2.15B 10-Q · filed 2015-04-07 | $2.80B derived: sum of 4 quarters · filed 2015-07-23 | ||||
| 2013-11-30 | $691.00M 10-Q · filed 2015-01-07 | $1.42B 10-Q · filed 2015-01-07 | $2.06B derived: sum of 3 quarters · filed 2015-07-23 | $2.68B derived: sum of 4 quarters · filed 2015-07-23 | ||||
| 2013-08-31 | $731.00M 10-Q · filed 2014-10-07 | $1.37B derived: sum of 2 quarters · filed 2015-07-23 | $1.99B derived: sum of 3 quarters · filed 2015-07-23 | $2.60B derived: sum of 4 quarters · filed 2015-07-23 | ||||
| 2013-05-31 | $642.00M derived: 10-K 12 month − 10-Q 9 month · filed 2015-07-23 | $1.26B derived: sum of 2 quarters · filed 2015-07-23 | $1.87B derived: sum of 3 quarters · filed 2015-07-23 | $2.75B 10-K · filed 2015-07-23 | ||||
| 2013-02-28 | $619.00M 10-Q · filed 2014-04-07 | $1.23B derived: sum of 2 quarters · filed 2014-04-07 | $2.10B 10-Q · filed 2014-04-07 | $2.84B derived: sum of 4 quarters · filed 2014-07-25 | ||||
| 2012-11-30 | $613.00M 10-Q · filed 2014-01-07 | $1.48B 10-Q · filed 2014-01-07 | $2.22B derived: sum of 3 quarters · filed 2014-07-25 | $2.81B derived: sum of 4 quarters · filed 2014-07-25 | ||||
| 2012-08-31 | $871.00M 10-Q · filed 2013-10-07 | $891.00M 10-Q · filed 2012-10-09 | $1.61B derived: sum of 2 quarters · filed 2014-07-25 | $2.20B derived: sum of 3 quarters · filed 2014-07-25 | $2.81B derived: sum of 4 quarters · filed 2014-07-25 | |||
| 2012-05-31 | $735.00M derived: 10-K 12 month − 10-Q 9 month · filed 2014-07-25 | $1.33B derived: sum of 2 quarters · filed 2014-07-25 | $1.94B derived: sum of 3 quarters · filed 2014-07-25 | $2.61B 10-K · filed 2014-07-25 | $2.71B 10-K · filed 2012-07-24 | |||
| 2012-02-29 | $592.00M 10-Q · filed 2013-04-04 | $615.00M 10-Q · filed 2012-04-06 | $1.21B derived: sum of 2 quarters · filed 2013-04-04 | $1.87B 10-Q · filed 2013-04-04 | $1.95B 10-Q · filed 2012-04-06 | $2.41B derived: sum of 4 quarters · filed 2013-07-23 | ||
| 2011-11-30 | $616.00M 10-Q · filed 2013-01-09 | $644.00M 10-Q · filed 2012-01-05 | $1.28B 10-Q · filed 2013-01-09 | $1.34B 10-Q · filed 2012-01-05 | $1.82B derived: sum of 3 quarters · filed 2013-07-23 | $2.40B derived: sum of 4 quarters · filed 2013-07-23 | ||
| 2011-08-31 | $692.00M 10-Q · filed 2012-10-09 | $1.21B derived: sum of 2 quarters · filed 2013-07-23 | $1.78B derived: sum of 3 quarters · filed 2013-07-23 | $2.36B derived: sum of 4 quarters · filed 2013-07-23 | ||||
| 2011-05-31 | $513.00M derived: 10-K 12 month − 10-Q 9 month · filed 2013-07-23 | $1.09B derived: sum of 2 quarters · filed 2013-07-23 | $1.67B derived: sum of 3 quarters · filed 2013-07-23 | $2.34B 10-K · filed 2013-07-23 | $2.45B 10-K · filed 2011-07-22 | |||
| 2011-02-28 | $578.00M 10-Q · filed 2012-04-06 | $1.15B derived: sum of 2 quarters · filed 2012-04-06 | $1.83B 10-Q · filed 2012-04-06 | $2.50B derived: sum of 4 quarters · filed 2012-07-24 | ||||
| 2010-11-30 | $574.00M 10-Q · filed 2012-01-05 | $1.25B 10-Q · filed 2012-01-05 | $1.92B derived: sum of 3 quarters · filed 2012-07-24 | $2.48B derived: sum of 4 quarters · filed 2012-07-24 | ||||
| 2010-08-31 | $679.00M 10-Q · filed 2011-10-06 | $1.34B derived: sum of 2 quarters · filed 2012-07-24 | $1.91B derived: sum of 3 quarters · filed 2012-07-24 | $2.48B derived: sum of 4 quarters · filed 2012-07-24 | ||||
| 2010-05-31 | $666.00M derived: 10-K 12 month − 10-Q 9 month · filed 2012-07-24 | $1.23B derived: sum of 2 quarters · filed 2012-07-24 | $1.80B derived: sum of 3 quarters · filed 2012-07-24 | $2.36B 10-K · filed 2012-07-24 | ||||
| 2010-02-28 | $563.00M 10-Q · filed 2011-04-06 | $1.14B derived: sum of 2 quarters · filed 2011-04-06 | $1.69B 10-Q · filed 2011-04-06 | |||||
| 2009-11-30 | $573.00M 10-Q · filed 2011-01-06 | $1.13B 10-Q · filed 2011-01-06 | ||||||
| 2009-08-31 | $554.00M 10-Q · filed 2010-10-06 | |||||||
| 2009-05-31 | $2.35B 10-K · filed 2011-07-22 |
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