NIO Inc. Marketing and Advertising Expense
NIO Inc. (NIOIF) reported Marketing and Advertising Expense of CNY 3.12 billion for the 12-month period ending 2025-12-31, per its 20-F filed 2026-04-10.
Financial Statements › Expense Statement › Operating Expenses
us-gaap:MarketingAndAdvertisingExpense · last filed 2026-04-10
- NIO Inc. marketing and advertising expense for the quarter ending 2021-12-31 was 458.75M CNY, a 67.85% increase year-over-year.
- NIO Inc. marketing and advertising expense for the quarter ending 2020-12-31 was 273.30M CNY, a 18.86% increase year-over-year.
- NIO Inc. marketing and advertising expense for the quarter ending 2019-12-31 was 229.94M CNY.
| Period end | Marketing and Advertising Expense 3 month | Marketing and Advertising Expense 6 month | Marketing and Advertising Expense 9 month | Marketing and Advertising Expense 12 month |
|---|---|---|---|---|
| 2025-12-31 | 3.12B CNY 20-F · filed 2026-04-10 | |||
| 2025-06-30 | 1.54B CNY 6-K · filed 2025-09-10 | |||
| 2024-12-31 | 3.41B CNY 20-F · filed 2026-04-10 | |||
| 2024-06-30 | 1.19B CNY 6-K · filed 2025-09-10 | |||
| 2023-12-31 | 2.64B CNY 20-F · filed 2026-04-10 | |||
| 2022-12-31 | 1.78B CNY 20-F · filed 2025-04-08 | |||
| 2021-12-31 | 458.75M CNY derived: 20-F 12 month − 6-K 9 month · filed 2024-04-09 | 1.43B CNY 20-F · filed 2024-04-09 | ||
| 2021-09-30 | 969.54M CNY 6-K · filed 2021-11-15 | |||
| 2020-12-31 | 273.30M CNY derived: 20-F 12 month − 6-K 9 month · filed 2023-04-28 | 675.14M CNY 20-F · filed 2023-04-28 | ||
| 2020-09-30 | 401.84M CNY 6-K · filed 2021-11-15 | |||
| 2019-12-31 | 229.94M CNY derived: 20-F 12 month − 6-K 9 month · filed 2022-04-29 | 818.05M CNY 20-F · filed 2022-04-29 | ||
| 2019-09-30 | 588.12M CNY 6-K · filed 2020-12-10 | |||
| 2018-12-31 | 1.16B CNY 20-F · filed 2021-04-06 | |||
| 2017-12-31 | 523.53M CNY 20-F · filed 2020-05-14 | |||
| 2016-12-31 | 239.55M CNY 20-F · filed 2019-04-02 |