Macy's, Inc. Marketing and Advertising Expense
Macy's, Inc. (M) reported Marketing and Advertising Expense of $1.00 billion for the 12-month period ending 2026-01-31, per its 10-K filed 2026-03-27.
Financial Statements › Expense Statement › Operating Expenses
us-gaap:MarketingAndAdvertisingExpense · last filed 2026-03-27
- Macy's, Inc. marketing and advertising expense for fiscal 2026 was $1.00B, a 9.17% decline from fiscal 2025.
- Macy's, Inc. marketing and advertising expense for fiscal 2025 was $1.10B, a 0.45% decline from fiscal 2024.
- Macy's, Inc. marketing and advertising expense for fiscal 2024 was $1.11B, a 4.82% decline from fiscal 2023.
- Macy's, Inc. marketing and advertising expense for fiscal 2023 was $1.16B, a 1.19% decline from fiscal 2022.
| Period end | Marketing and Advertising Expense 12 month | Marketing and Advertising Expense 12 month as first filed |
|---|---|---|
| 2026-01-31 | $1.00B 10-K · filed 2026-03-27 | |
| 2025-02-01 | $1.10B 10-K · filed 2026-03-27 | |
| 2024-02-03 | $1.11B 10-K · filed 2026-03-27 | |
| 2023-01-28 | $1.16B 10-K · filed 2025-03-21 | |
| 2022-01-29 | $1.18B 10-K · filed 2024-03-22 | |
| 2021-01-30 | $818.00M 10-K · filed 2023-03-24 | |
| 2020-02-01 | $1.14B 10-K · filed 2022-03-25 | |
| 2019-02-02 | $1.16B 10-K · filed 2021-03-29 | |
| 2018-02-03 | $1.11B 10-K · filed 2020-03-30 | |
| 2017-01-28 | $1.15B 10-K · filed 2019-04-03 | |
| 2016-01-30 | $1.17B 10-K · filed 2018-04-04 | |
| 2015-01-31 | $1.18B 10-K · filed 2017-03-29 | |
| 2014-02-01 | $1.17B 10-K · filed 2016-03-30 | |
| 2013-02-02 | $1.12B 10-K · filed 2015-04-01 | $1.18B 10-K · filed 2013-04-03 |
| 2012-01-28 | $1.06B 10-K · filed 2014-04-02 | $1.14B 10-K · filed 2012-03-28 |
| 2011-01-29 | $1.07B 10-K · filed 2013-04-03 | |
| 2010-01-30 | $1.09B 10-K · filed 2012-03-28 | |
| 2009-01-31 | $1.24B 10-K · filed 2011-03-30 |
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