Life360, Inc. Advertising Expense
Life360, Inc. (LIF) reported Advertising Expense of $36.10 million for the 12-month period ending 2025-12-31, per its 10-K filed 2026-03-02.
Financial Statements › Expense Statement › Operating Expenses
us-gaap:AdvertisingExpense · last filed 2026-03-02
- Life360, Inc. advertising expense for the quarter ending 2022-12-31 was $3.60M, a 28.57% increase year-over-year.
- Life360, Inc. advertising expense for the quarter ending 2022-09-30 was $4.40M, a 131.58% increase year-over-year.
- Life360, Inc. advertising expense for the quarter ending 2022-06-30 was $4.60M, a 253.85% increase year-over-year.
- Life360, Inc. advertising expense for the quarter ending 2021-12-31 was $2.80M.
- Life360, Inc. advertising expense for fiscal 2025 was $36.10M, a 51.68% increase from fiscal 2024.
- Life360, Inc. advertising expense for fiscal 2024 was $23.80M, a 16.78% decline from fiscal 2023.
- Life360, Inc. advertising expense for fiscal 2023 was $28.60M, a 68.24% increase from fiscal 2022.
- Life360, Inc. advertising expense for fiscal 2022 was $17.00M, a 139.44% increase from fiscal 2021.
| Period end | Advertising Expense 3 month | Advertising Expense 6 month | Advertising Expense 9 month | Advertising Expense 12 month |
|---|---|---|---|---|
| 2025-12-31 | $36.10M 10-K · filed 2026-03-02 | |||
| 2024-12-31 | $23.80M 10-K · filed 2026-03-02 | |||
| 2023-12-31 | $28.60M 10-K · filed 2026-03-02 | |||
| 2022-12-31 | $3.60M derived: 10-K 12 month − 10-Q 9 month · filed 2025-02-27 | $8.00M derived: sum of 2 quarters · filed 2025-02-27 | $12.60M derived: sum of 3 quarters · filed 2025-02-27 | $17.00M 10-K · filed 2025-02-27 |
| 2022-09-30 | $4.40M 10-Q · filed 2022-11-14 | $9.00M derived: sum of 2 quarters · filed 2022-11-14 | $13.40M 10-Q · filed 2022-11-14 | |
| 2022-06-30 | $4.60M 10-Q · filed 2022-08-15 | $9.00M 10-Q · filed 2022-08-15 | ||
| 2021-12-31 | $2.80M derived: 10-K 12 month − 10-Q 9 month · filed 2024-02-29 | $4.70M derived: sum of 2 quarters · filed 2024-02-29 | $6.00M derived: sum of 3 quarters · filed 2024-02-29 | $7.10M 10-K · filed 2024-02-29 |
| 2021-09-30 | $1.90M 10-Q · filed 2022-11-14 | $3.20M derived: sum of 2 quarters · filed 2022-11-14 | $4.30M 10-Q · filed 2022-11-14 | |
| 2021-06-30 | $1.30M 10-Q · filed 2022-08-15 | $2.40M 10-Q · filed 2022-08-15 | ||
| 2020-12-31 | $6.70M 10-K · filed 2023-03-23 |