Johnson Outdoors Inc. Marketing and Advertising Expense
Johnson Outdoors Inc. (JOUT) reported Marketing and Advertising Expense of $34.89 million for the 12-month period ending 2025-10-03, per its 10-K filed 2025-12-12.
Financial Statements › Expense Statement › Operating Expenses
us-gaap:MarketingAndAdvertisingExpense · last filed 2025-12-12
- Johnson Outdoors Inc. marketing and advertising expense for fiscal 2025 was $34.89M, a 22.00% decline from fiscal 2024.
- Johnson Outdoors Inc. marketing and advertising expense for fiscal 2024 was $44.73M, a 25.99% increase from fiscal 2023.
- Johnson Outdoors Inc. marketing and advertising expense for fiscal 2023 was $35.50M, a 16.12% increase from fiscal 2022.
- Johnson Outdoors Inc. marketing and advertising expense for fiscal 2022 was $30.57M, a 1.00% decline from fiscal 2021.
| Period end | Marketing and Advertising Expense 12 month |
|---|---|
| 2025-10-03 | $34.89M 10-K · filed 2025-12-12 |
| 2024-09-27 | $44.73M 10-K · filed 2025-12-12 |
| 2023-09-29 | $35.50M 10-K · filed 2025-12-12 |
| 2022-09-30 | $30.57M 10-K · filed 2024-12-11 |
| 2021-10-01 | $30.88M 10-K · filed 2023-12-08 |
| 2020-10-02 | $26.73M 10-K · filed 2022-12-09 |
| 2019-09-27 | $28.40M 10-K · filed 2021-12-10 |
| 2018-09-28 | $26.32M 10-K · filed 2020-12-11 |
| 2017-09-29 | $24.35M 10-K · filed 2019-12-06 |
| 2016-09-30 | $23.61M 10-K · filed 2018-12-07 |
| 2015-10-02 | $24.46M 10-K · filed 2017-12-08 |
| 2014-10-03 | $22.14M 10-K · filed 2016-12-13 |
| 2013-09-27 | $22.90M 10-K/A · filed 2015-12-11 |
| 2012-09-28 | $21.75M 10-K · filed 2014-12-05 |
| 2011-09-30 | $22.34M 10-K · filed 2013-12-06 |
| 2010-10-01 | $20.11M 10-K · filed 2012-12-11 |